Please enjoy your Wednesday Daily PR Brief - October 11, 2023
Read some of today's best PR and Comms industry news clips:
15 Comms Pros Share Where Their Brands Post On Social Media (And Why) (Forbes - October 10, 2023)
Support declines for Corporate America's political involvement (Axios - October 10, 2023)
PR's Top Pros Talk: Laura Liotta (O'Dwyer's - October 11, 2023) [VIDEO]
How LinkedIn thought leadership brings in 90% of leads for a PR agency (PR Daily - October 10, 2023)
Meta's Threads unstitched—8 ways it boosts business engagement (Agility PR Solutions - October 11, 2023)
Data in PR and Marketing: How to avoid journalists becoming another victim of 'data distress' (Babel Public Relations - October 11, 2023)
Good PR Pitches: A well-timed nonprofit pitch on tuition-free education for Afghan women earns 350 media placements worldwide (Muck Rack - October 10, 2023)
AI Prompt Ninjas Of The World Unite! (Amendola Communications - October 11, 2023)
7 reasons why PRs should use SEO to empower campaigns (Influence (UK) - October 10, 2023)
Thinking Outside the Traditional PR Box (HMA Public Relations - October 11, 2023)
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Summary Section:
15 Comms Pros Share Where Their Brands Post On Social Media (And Why)
By Forbes Communications Council
Forbes - October 10, 2023
With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.
Support declines for Corporate America's political involvement
By Eleanor Hawkins
Axios - October 10, 2023
In the lead up to 2024 election season, business leaders and brands might not have to dodge as many cultural landmines as previously expected.
PR's Top Pros Talk: Laura Liotta [VIDEO]
By Steve Barnes
O'Dwyer's - October 11, 2023
The name of Laura Liotta's firm, Sam Brown Inc. Healthcare Communications, has its roots in her family history—specifically that of her grandfather, Sam Mastrangelo, who changed his name to Sam Brown and then passed it down through his family and eventually to his granddaughter's firm.
How LinkedIn thought leadership brings in 90% of leads for a PR agency
By Allison Carter
PR Daily - October 10, 2023
The LinkedIn posts are confident. Definitive. They often start with an all-caps pronouncement, like "FACT" or "PR REAL TALK." And they help bring in roughly 90% of new clients for Crackle PR. But they don't come from the company's official LinkedIn page. No, that's lain dormant for about six months. Instead, the posts come from Crackle Founder Parry Headrick and his team.
Meta's Threads unstitched—8 ways it boosts business engagement
By Grace Lau
Agility PR Solutions - October 11, 2023
Move over, Facebook and Instagram. If you’re serious about growing your social media presence, there’s a new kid on the block that you’ll want to make friends with: Meta’s Threads.
Data in PR and Marketing: How to avoid journalists becoming another victim of 'data distress'
By Simon Coughlin
Babel Public Relations - October 11, 2023
If you work in PR or marketing, data is one of the most important tools in your professional armoury. Data not only proves the value of your profession, from coverage numbers and share of voice to sales leads and website views, but it also forms the foundation of the most rewarding content that you and your teams create.
Good PR Pitches: A well-timed nonprofit pitch on tuition-free education for Afghan women earns 350 media placements worldwide
Muck Rack - October 10, 2023
We asked PR pros to share their best pitches that earned media coverage so that other PR pros could learn from them. This month’s pitch points aimed to drive awareness of a campaign against a planned pipeline expansion in the Pacific Northwest.
AI Prompt Ninjas Of The World Unite!
By Grant Evans
Amendola Communications - October 11, 2023
Now that some of the initial hype around generative AI has ebbed it’s time to take a look at what the technology really means to marketing and content creation.
7 reasons why PRs should use SEO to empower campaigns
By Barney Packer
Influence (UK) - October 10, 2023
Want a higher Google ranking, to acquire more traffic and drive business? Course you do! Here's how comms professionals can and must embrace the mysterious art of SEO.
Thinking Outside the Traditional PR Box
By Rayna Burgett
HMA Public Relations - October 11, 2023
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box.
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