Hello! Check out Friday's Daily PR Brief - October 13, 2023
Read some of today's best PR and Comms industry news clips:
16 common pitching questions answered by PR coach Michael Smart (Muck Rack - October 12, 2023)
Selling Your PR Agency? Your Employees Might Thank You (O'Dwyer's - October 13, 2023)
New social media features and updates to know this week (PR Daily - October 11, 2023)
Crafting ethical guardrails for your 'smart AI intern' (Ragan Communications - October 13, 2023)
PRNEWS Live Discusses the Art of "Thinkfluencing" through LinkedIn Content (PRNEWS - October 12, 2023) [VIDEO]
Harnessing Social Media for Consumer PR Success (5WPR - October 10, 2023)
When does popular content become clickbait? (PRmoment (UK) - October 11, 2023)
14 Key Projects Comms Teams Needed Outside Agency Help With (And Why) (Forbes - October 13, 2023)
Tech Conferences: 7 Events to Consider for 2023 & 2024 (FischTankPR - October 13, 2023)
Four Random Truths of Recurring Employee Comms (Tribe, Inc. - October 12, 2023)
How to Update and Clean Your Email List For Better Deliverability (Mention - October 13, 2023)
Buckle up: Why the media loved the story that sounds like a budget remake of Speed (Media First (UK) - October 12, 2023)
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Summary Section:
16 common pitching questions answered by PR coach Michael Smart
By Kristen Dunleavy
Muck Rack - October 12, 2023
PR coach Michael Smart recently dug into the nuances of pitching and answered more than 140 questions. Here’s a sampling.
Selling Your PR Agency? Your Employees Might Thank You
By Art Stevens
O'Dwyer's - October 13, 2023
Let's face it: Many of us are familiar with the numerous advantages an owner has when selling a PR agency. There's the appeal of transferring your firm to new owners and generating liquidity while also allowing you to remain involved in the business if you desire. The process also presents an opportunity to maintain your involvement with the agency you worked so hard to build—albeit in an evolved role—serving as a consultant or advisor to help the buyers ease into the transition. But are there any obvious benefits to your loyal team members and employees?
New social media features and updates to know this week
By Allison Carter
PR Daily - October 11, 2023
Social media: It's never boring. We have plenty of updates this week, from macro industry shifts to Halloween fun. Rumblings of paid ad-free versions of major apps, plus updates to TikTok, Threads and X. Always X.
Crafting ethical guardrails for your 'smart AI intern'
By Allison Carter
Ragan Communications - October 13, 2023
Miri Rodriguez, a senior storyteller at Microsoft, sees a chance to blaze a new trail when it comes to creating ethical guardrails around AI.
PRNEWS Live Discusses the Art of "Thinkfluencing" through LinkedIn Content [VIDEO]
By Nicole Schuman
PRNEWS - October 12, 2023
Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive's industry or sector.
Harnessing Social Media for Consumer PR Success
5WPR - October 10, 2023
In today's digital age, social media has become an integral part of our daily lives. It's not just a platform for sharing personal updates. It's a powerhouse for consumer public relations success.
When does popular content become clickbait?
PRmoment (UK) - October 11, 2023
Writing this, I was often distracted by tempting clickbait headlines that I knew I mustn't click on! Or I might go down a rabbit hole that would lead to misleading, sensationalist or simply fake news stories. This is why clickbait's a problem.
14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)
By Forbes Communications Council
Forbes - October 13, 2023
For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.
Tech Conferences: 7 Events to Consider for 2023 & 2024
By Matt Bretzius
FischTankPR - October 13, 2023
FischTank's roundup of 2023-2024 tech conferences aimed to take leaders and their organizations to the next level.
Four Random Truths of Recurring Employee Comms
By Tim Brewer
Tribe, Inc. - October 12, 2023
If you're producing newsletters, digital signage, videos or holding town halls for employees, you may find that there's a steep learning curve for building engagement with your content. Check out these tips to spread key messages and build culture within your employee base.
How to Update and Clean Your Email List For Better Deliverability
By Syed Balkhi
Mention - October 13, 2023
Struggling with deliverability? Learn how to clean your email list, keep engaged subscribers, and avoid spam with our email cleaning guide.
Buckle up: Why the media loved the story that sounds like a budget remake of Speed
By Adam Fisher
Media First (UK) - October 12, 2023
Brian Morrison, from Glasgow, was travelling home from work when his new MG ZS EV became stuck at 30mph. In what sounds like a low-budget remake of the Speed movie, the helpless driver tried to negotiate traffic.
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