Greetings! Your Monday Daily PR Brief is here - October 16, 2023
Read some of today's best PR and Comms industry news clips:
PR In A Tough Economy: Tactics For Thriving In Uncertain Times (Forbes - October 13, 2023)
Handling the Journalist, Communicator Disconnect (O'Dwyer's - October 16, 2023)
Crisis communications lessons from Harvard's response to attack in Israel (PR Daily - October 16, 2023)
Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month (PRNEWS - October 12, 2023)
ICON 2023 Recap: David Epstein on the Value of Being a Generalist (PRsay - October 16, 2023)
Jada Pinkett Smith and Will Smith: PR experts on separation news (Insider - October 14, 2023)
4 Steps To Becoming A LinkedIn Rock Star (Forbes - October 16, 2023)
7 tips for incorporating DEI into your marketing and PR strategy (Agility PR - October 16, 2023)
4 ways to repurpose company content online (Axia Public Relations - October 15, 2023)
Lisa Osborne Ross Resigns From Edelman (PRovoke Media - October 13, 2023)
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Summary Section:
PR In A Tough Economy: Tactics For Thriving In Uncertain Times
By Kristin Faulder
Forbes - October 13, 2023
Those who continue to invest in PR and marketing can seize the opportunity to capture the attention of potential customers.
Handling the Journalist, Communicator Disconnect
By Lisa Arledge Powell, President of MediaSource
O'Dwyer's - October 16, 2023
How communications pros can meet the needs of journalists and find common ground in a storytelling landscape characterized by disruption.
Crisis communications lessons from Harvard's response to attack in Israel
By Allison Carter
PR Daily - October 16, 2023
Universities find themselves in a unique position. As academic and community centers, many have an obligation to offer empathy and clarity in an uncertain time. As leaders of diverse groups of students and faculty, they must balance safety, free speech and support. And sometimes all those competing interests can fall apart and create a communications crisis.
Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month
By Priscila Martinez and Josefine Sanchez
PRNEWS - October 12, 2023
Hispanic Heritage Month is one important time during the year when non-Latinx brands can show their Hispanic fans and consumers appreciation. Now more than ever, it's important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond. Although PR pros are no strangers to the sensitivities involved with race or minority group pitching, there are a few best practices communicators can adopt when addressing this important population.
ICON 2023 Recap: David Epstein on the Value of Being a Generalist
By Amy Jacques
PRsay - October 16, 2023
“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. The New York Times bestselling author and science writer noted the value of having a breadth of experiences.
Jada Pinkett Smith and Will Smith: PR experts on separation news
By Olivia Singh
Insider - October 14, 2023
Jada Pinkett Smith recently revealed that she and Will Smith quietly separated in 2016. Insider spoke to two celebrity PR experts to learn more about Pinkett Smith's strategy for revealing this information now, and how it affects the public's perception of the couple.
4 Steps To Becoming A LinkedIn Rock Star
By Beth Newton
Forbes - October 16, 2023
Tapping into your inner rock star can help you build a strong LinkedIn presence and a fan base of your own.
7 tips for incorporating DEI into your marketing and PR strategy
By Jessica True
Agility PR - October 16, 2023
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing,
4 ways to repurpose company content online
By Bre Chamley
Axia Public Relations - October 15, 2023
You should always repurpose your company's content in at least two ways. Here are four methods to repurpose your company's content.
Lisa Osborne Ross Resigns From Edelman
By Diana Marszalek
PRovoke Media - October 13, 2023
Edelman US CEO Lisa Osborne Ross is formally exiting the firm after taking a leave of absence from her role leading the agency's largest operation in September.
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