Please enjoy Tuesday's Daily PR Brief - October 17, 2023
Read some of today's best PR and Comms industry news clips:
Laughter Drives Effective Leadership (O'Dwyer's - October 16, 2023) [VIDEO]
New social media features and updates to know this week (PR Daily - October 17, 2023)
Build Your Media Relationships by Making Journalists' Jobs Easier (PRNEWS - October 16, 2023)
Breaking Down the PESO Model: How Communicators Drive Revenue (Spin Sucks - October 17, 2023)
ICON 2023 Recap: Michele Norris on Inspiring Unity and Inclusion (PRsay - October 17, 2023)
The value of a customer review—new data reveals their impact on brand performance (Agility PR Solutions - October 16, 2023)
Standing Out with Swag (HMA Public Relations - October 17, 2023)
How To Enhance Your Presentation Structure For Maximum Impact (Media First (UK) - October 17, 2023)
Who's in the room? Why PRs must hear all colleagues' voices (Influence (UK) - October 17, 2023)
Calling Time on X (Neville Hobson - October 17, 2023)
AI Will Expose Bad Public Relations (W2Comm - October 16, 2023)
PR ought to be in the B2B marketing mix because that's where tech buyers look first (Sword and the Script Media - October 17, 2023)
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Summary Section:
Laughter Drives Effective Leadership [VIDEO]
By Ken Jacobs
O'Dwyer's - October 16, 2023
Peppercomm founder & CEO Steve Cody, stand-up comic and chief comedy officer Clayton Fletcher, co-authors of "The ROI of LOL," say that humor and laughter are essential in the workplace and can drive effective leadership. In our latest installment of the Taking the Lead video podcast, they discussed the need to infuse workplaces with laughter and humor, while sharing related leadership insights. Not surprisingly, we had many laughs while recording it.
New social media features and updates to know this week
By Sherri Kolade
PR Daily - October 17, 2023
Updates to X, TikTok, Instagram and more. Happy Tuesday, comms and PR folks. It’s time to get you the latest social media happenings this week and read about updates galore. Let’s dive in, shall we?
Build Your Media Relationships by Making Journalists' Jobs Easier
PRNEWS - October 16, 2023
Organizations looking to strengthen their media relationships must not only acknowledge the adversity journalists face but should adapt their media outreach accordingly. To be successful in today's media environment, PR pros must emphasize the importance of making things easier for journalists.
Breaking Down the PESO Model: How Communicators Drive Revenue
By Gini Dietrich
Spin Sucks - October 17, 2023
The role of the communicator is a tough one. Because of politics and Hollywood, most people have an inaccurate perception of what we do. In some cases, we're seen as party planners with a large network; in others, we're seen as liars or spin doctors (hence, spin sucks).
ICON 2023 Recap: Michele Norris on Inspiring Unity and Inclusion
By Amy Jacques
PRsay - October 17, 2023
Michele Norris, an award-winning journalist, author and podcast host, spoke on race, cultural identity and inclusion during Monday’s General Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.
The value of a customer review—new data reveals their impact on brand performance
By Richard Carufel
Agility PR Solutions - October 16, 2023
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they?
Standing Out with Swag
By Justin Liggin
HMA Public Relations - October 17, 2023
From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.
How To Enhance Your Presentation Structure For Maximum Impact
By Adam Fisher
Media First (UK) - October 17, 2023
There's plenty to think about when asked to give a presentation. You need to consider the presentation's purpose, the key message you want to get across, how you can grab the audience's interest from the start and ensure they remain engaged, your body language, and how you will deal with audience questions.
Who's in the room? Why PRs must hear all colleagues' voices
By Sarah Browning
Influence (UK) - October 17, 2023
A few years ago, I enjoyed watching the Channel 4 drama, It’s a Sin. It depicts the lives of a group of friends living in London in the 1980s as the HIV/Aids crisis developed and impacted them directly. As you might expect from a series written by Russell T Davies, it was an engaging and moving story, packed full of very human characters. But one of the things that struck me most was when one of the characters, coming to the end of his life, says something along the lines of ‘people will only remember the awfulness of what happened to us, they won’t remember the fun and the joy we had’.
Calling Time on X
Neville Hobson - October 17, 2023
Something has changed recently with regard to X, the social network that used to be Twitter until Elon Musk arbitrarily rebranded it to X last July. Since Musk's acquisition of Twitter closed in October 2022, the social network has endured constant upheaval and chaos as Musk set about dismantling its structure and remaking it in his own image.
AI Will Expose Bad Public Relations
By Tony Welz
W2Comm - October 16, 2023
AI has huge potential to increase our efficiency but will have minimal direct impact on effectiveness. At the same time, it will expose some of the bad approaches that have become engrained in certain sectors of our industry.
PR ought to be in the B2B marketing mix because that's where tech buyers look first
By Frank Strong
Sword and the Script Media - October 17, 2023
55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle.
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