Hello! Check out today's Daily PR Brief - October 18, 2023
Read some of today's best PR and Comms industry news clips:
Lessons from Rite Aid's bankruptcy announcement (Ragan Communications - October 18, 2023)
The Critical Role Of Crisis Communication Apps (Forbes - October 18, 2023)
Universities struggle with responses as Israel-Hamas war reverberates (Axios - October 18, 2023)
PR's Top Pros Talk: Brendan P. Lewis (O'Dwyer's - October 17, 2023) [VIDEO]
Challenges and opportunities: The PR landscape in Brazil (PR Daily - October 18, 2023)
How to Launch a Communications Firm in a Recession (PRNEWS - October 17, 2023)
S&T Live Recap: Ray Day, APR, on What's Top-of-Mind at ICON 2023 (PRsay - October 18, 2023)
I'm in a state of cognitive dissonance around AI, who else is? (PRmoment (UK) - October 16, 2023)
5 ways generative AI fosters and improves team collaboration (Agility PR Solutions - October 18, 2023)
Give 'em the Pickle! (HMA Public Relations - October 18, 2023)
Study: Companies Should Avoid Panic Over 'Woke Wars' (PRovoke Media - October 17, 2023)
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Summary Section:
Lessons from Rite Aid's bankruptcy announcement
By Sean Devlin
Ragan Communications - October 18, 2023
When big changes happen in an organization, employees want to hear from the figures at the top for assurance on the path forward. Rite Aid's recent bankruptcy declaration and subsequent messaging are a timely case study on how comms leaders can help control the narrative around a major organizational shift and why hearing from leaders matters.
The Critical Role Of Crisis Communication Apps
By Omar El Bahr, CCO at nandbox
Forbes - October 18, 2023
One of the key advantages of mobile apps in crisis communication is their ability to expedite response times and facilitate coordination among various stakeholders.
Universities struggle with responses as Israel-Hamas war reverberates
By Emma Hurt
Axios - October 18, 2023
American academic institutions are grappling with how to respond to the Israel-Hamas war for fear of angering students, faculty, donors and alumni.
PR's Top Pros Talk: Brendan P. Lewis [VIDEO]
By Steve Barnes
O'Dwyer's - October 17, 2023
Oatly executive VP of global communications and public affairs Brendan P. Lewis has worked with "some pretty interesting brands, some pretty controversial brands," but he says one thing unites them: "As a comms person, your job is to tell stories about the wonderful things that the brands or the companies that you're working on are doing, and that can't happen unless really interesting things are happening."
Challenges and opportunities: The PR landscape in Brazil
By Allison Carter
PR Daily - October 18, 2023
Brazil is a large, attractive market for foreign companies, but it can be a challenging business environment. Silse Martell, founder of the Smart Group of Agencies, recently responded to questions from PR Daily about what it's like to do business in the growing nation.
How to Launch a Communications Firm in a Recession
By Teal Pennebaker and Tim Granholm
PRNEWS - October 17, 2023
Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.
S&T Live Recap: Ray Day, APR, on What's Top-of-Mind at ICON 2023
PRsay - October 18, 2023
Strategies & Tactics Live is on the road this month at ICON 2023 in Nashville, Tenn. Ray Day, APR, vice chair of Stagwell, was the guest on Oct. 16 at the Gaylord Opryland Resort and Convention Center.
I'm in a state of cognitive dissonance around AI, who else is?
By Grace Keeling
PRmoment (UK) - October 16, 2023
Grace Keeling, co-founder at Made By Giants, on the paradox of wanting to pursue an AI strategy whilst knowing it's fraught with challenges.
5 ways generative AI fosters and improves team collaboration
By Brian Flores
Agility PR Solutions - October 18, 2023
You probably don't need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate.
Give 'em the Pickle!
By Abbie Fink
HMA Public Relations - October 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
Study: Companies Should Avoid Panic Over 'Woke Wars'
By Maja Pawinska Sims
PRovoke Media - October 17, 2023
A report by business strategy and communications firm Boldt shows speaking out on social factors can improve reputation, but has little effect on sales.
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