Take a look at Friday's Daily PR Brief - October 20, 2023

Read some of today's best PR and Comms industry news clips:
2023 PRNEWS Platinum Awards Winners Unveiled (PRNEWS - October 19, 2023)
CEOs struggle to respond to the Israel-Hamas war (Axios - October 19, 2023)
Comms lessons from Rite Aid's bankruptcy announcement (PR Daily - October 20, 2023)
S&T Live Recap: John Deere's Jen Hartmann on Her PR Dream Job and Social Media Strategy (PRsay - October 19, 2023)
10 Proven PR Strategies For A Seamless Public Offering (Forbes - October 19, 2023)
What impact will AI have on time-based agency fees? (PRmoment (UK) - October 18, 2023)
Navigating the New Normal: Insights on Post-Covid Events (PRGN - October 19, 2023) [PODCAST]
Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR (Agility PR Solutions - October 20, 2023)
Bracing For Brand Collision In The AI Era: How CMOs Can Help Navigate (Forbes - October 20, 2023)
Podcast: The Rise Of Misinformation And What It Means For Brand Storytellers (PRovoke Media - October 19, 2023) [PODCAST]
How Your Social Media Presence Impacts the Success of Your PR Efforts (Entrepreneur - October 19, 2023)
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Summary Section:
2023 PRNEWS Platinum Awards Winners Unveiled
PRNEWS - October 19, 2023
Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.
CEOs struggle to respond to the Israel-Hamas war
By Eleanor Hawkins
Axios - October 19, 2023
All know that their executives should say something, but many are unsure of what the appropriate statement is. Complex, weighty moments like this highlight the true need for corporate affairs and communication functions.
Comms lessons from Rite Aid's bankruptcy announcement
By Sean Devlin
PR Daily - October 20, 2023
When big changes happen in an organization, employees want to hear from the figures at the top for assurance on the path forward. Rite Aid's recent bankruptcy declaration and subsequent messaging are a timely case study on how comms leaders can help control the narrative around a major organizational shift and why hearing from leaders matters.
S&T Live Recap: John Deere's Jen Hartmann on Her PR Dream Job and Social Media Strategy
PRsay - October 19, 2023
When Jen Hartmann was growing up in the Quad Cities region of Iowa and Northwestern Illinois, she dreamed of working at the John Deere headquarters in nearby Moline, Ill. She attended Northern Illinois University with the intention of becoming an English teacher. One day, her class took a field trip to Edelman in downtown Chicago, about a two-hour drive from the university. "I was hooked," Hartmann remembered. "I immediately shifted my career direction toward public relations."
10 Proven PR Strategies For A Seamless Public Offering
By Danielle Sabrina, CEO of Tribe Builder Media
Forbes - October 19, 2023
A strong PR strategy helps tell your organization’s story and gets it in front of the right stakeholders, building goodwill and hype for your IPO.
What impact will AI have on time-based agency fees?
By Daney Parker
PRmoment (UK) - October 18, 2023
We asked agency chiefs what they thought about AI and agency fees and the resounding answer is that AI means the death of hourly billing, which has to be a good thing. We also hear from one AI consultant about what he is hearing from agencies, and not surprisingly, his view is that AI is definitely having a positive effect.
Navigating the New Normal: Insights on Post-Covid Events [PODCAST]
By Frédéric François
PRGN - October 19, 2023
Post-Covid event organization comes with challenges. Listen to this episode in the PRGN Podcasts for tips on new skills and tools needed
Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR
By Rebecca Barnatt-Smith
Agility PR Solutions - October 20, 2023
Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically.
Bracing For Brand Collision In The AI Era: How CMOs Can Help Navigate
By Rebecca Rosborough, Global Chief Commercial Officer at Frontify
Forbes - October 20, 2023
In today's creative landscape, the rise of generative AI has captured and held the attention of marketing leaders across the globe.
Podcast: The Rise Of Misinformation And What It Means For Brand Storytellers [PODCAST]
By Megan Miller
PRovoke Media - October 19, 2023
James Wright, Global CEO of Havas Red, discusses a new era of brand purpose and the shift from brand storytelling to fact-telling.
How Your Social Media Presence Impacts the Success of Your PR Efforts
By Michelle Garrett
Entrepreneur - October 19, 2023
If you want to engage in a proactive public relations push, getting your social media house in order is always one of the first orders of business.
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