Hi! Enjoy your Tuesday Daily PR Brief - October 24, 2023

Read some of today's best PR and Comms industry news clips:
6 Halloween PR campaigns ranging from scary good to just plain scary (PR Daily - October 24, 2023)
The Essential Elements of Thought Leadership (O'Dwyer's - October 23, 2023)
Shifting Reputational Gears on Hyundai and Kia's Viral Theft Phenomenon (PRNEWS - October 23, 2023)
ICON 2023 Recap: Panelists Talk AI in Communications (PRsay - October 20, 2023)
Unlocking the Taylor Swift PR Playbook: Lessons for Brand Success (Spin Sucks - October 24, 2023)
What Brands Can Learn From The Barbie Movie About Company Mission (Forbes Communications Council - October 24, 2023)
4 ways for communicators to take a beat and slow down (Ragan Communications - October 24, 2023)
PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco (PRGN - October 24, 2023)
New pair of workplace studies explores the power of teamwork (Agility PR Solutions - October 23, 2023)
Tori Barnes on a New Era for Mental Health Comms (Mixing Board - October 23, 2023)
Building a media relations strategy (Muck Rack - October 24, 2023)
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Summary Section:
6 Halloween PR campaigns ranging from scary good to just plain scary
By Allison Carter
PR Daily - October 24, 2023
From seriously good short horror films to questionable marketing decisions, THIS IS HALLOWEEN.
The Essential Elements of Thought Leadership
By Fern Lazar and Arielle Bernstein Pinsof
O'Dwyer's - October 23, 2023
We live in a different world from just a generation ago. As the climate has changed drastically, so has the communications environment. This includes the opportunities—and expectations—for executives to step forward as thought leaders.
Shifting Reputational Gears on Hyundai and Kia's Viral Theft Phenomenon
PRNEWS - October 23, 2023
Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course.
ICON 2023 Recap: Panelists Talk AI in Communications
By Amy Jacques
PRsay - October 20, 2023
In an era where technology is rapidly changing, topics ranged from AI in today's PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. Here are a few insights and takeaways from this wide-ranging conversation.
Unlocking the Taylor Swift PR Playbook: Lessons for Brand Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 24, 2023
Explore the Taylor Swift PR playbook and discover how to build an authentic, engaging brand with lessons from the pop icon's journey.
What Brands Can Learn From The Barbie Movie About Company Mission
By Monica Kumar
Forbes Communications Council - October 24, 2023
Not every brand can afford to produce a blockbuster movie, but every brand can learn lessons on company mission.
4 ways for communicators to take a beat and slow down
By Jim Ylisela
Ragan Communications - October 24, 2023
Communicators are fried. Too much, too often, too fast. Here's how to dial it back.
PRGN 2023 Best Practice Awards: Record Entries and Awards Gala in San Francisco
PRGN - October 24, 2023
In 2023, 37 PRGN member agencies submitted 154 entries – the highest number of entries ever in the 12-year history of PRGN's awards program. Entries on client work, agency promotion and campaigns were accepted in 23 categories, and the global best of the bests were awarded golden, silver and bronze awards.
New pair of workplace studies explores the power of teamwork
By Richard Carufel
Agility PR Solutions - October 23, 2023
The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing it for the first time. But one hallmark of the in-office dynamic is also returning—the power of teamwork.
Tori Barnes on a New Era for Mental Health Comms
Mixing Board - October 23, 2023
Tori Barnes is a senior corporate communications professional with a blend of agency and in-house experience focused at the intersection of healthcare and technology. She currently leads Headspace's Communications and Social Media team, which includes all of their internal and external communications work, as well as social media. Tori's previous experience includes communications roles at ReviveHealth, athenahealth and Burson-Marsteller.
Building a media relations strategy
By Kristen Dunleavy
Muck Rack - October 24, 2023
Building a media relations strategy is crucial for every PR pro to understand—it can make or break a brand's PR campaign. This guide walks through the fundamental components of a winning media relations strategy.
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