Happy Friday! Enjoy your Daily PR Brief - October 27, 2023
Read some of today's best PR and Comms industry news clips:
6 ways to use data-driven analytics and insights to optimize PR campaigns (Agility PR Solutions - October 27, 2023)
The Evolving Role Of Publicists In The Startup Era (Forbes - October 27, 2023)
6 questions with: Katerina Antonova of Aeris PR (Ragan Communications - October 25, 2023)
PR Roundup: Media Mistakes, X's Downfall, Barbies are Back (PRNEWS - October 26, 2023)
Bridging the Health Literacy Gap: A Vital Step Toward Mental Well-Being (PRsay - October 27, 2023)
B2B Creativity: Horror for Halloween and the story of a kid who loves white papers, webinars and lead gen! (PRmoment (UK) - October 26, 2023) [VIDEO]
30 Years of PR with Rita Tennyson (Orca Communications - October 13, 2023)
Newsjacking Can Be a Valuable Tool (HMA Public Relations - October 27, 2023)
The interview that highlights the importance of using relatable stories (Media First (UK) - October 26, 2023)
Headliners: Qu Hong (PRovoke Media - October 27, 2023)
NCAA's PR Department Tries Changing Enforcement Conversation (Sportico - October 27, 2023)
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Summary Section:
6 ways to use data-driven analytics and insights to optimize PR campaigns
By Steve Conway
Agility PR Solutions - October 27, 2023
In today's digital age, organizations have access to vast amounts of data generated from various sources, including social media platforms, online news outlets, and customer feedback channels. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies. This article will explore ways that businesses can use data to boost their PR campaigns in more detail.
The Evolving Role Of Publicists In The Startup Era
By Amanda Whitcroft
Forbes - October 27, 2023
The role of a publicist was once simply being a bridge to the press. However, the job description has expanded, evolved and grown richer over time. Today we are brand managers. This role necessitates a combination of savvy networking, strategic thinking and, most importantly, a knack for storytelling.
6 questions with: Katerina Antonova of Aeris PR
By Isis Simpson-Mersha
Ragan Communications - October 25, 2023
Aeris PR Founder and CEO Katerina Antonova leads an agency specializing in boosting brand recognition for tech startups in various regions, earning respect for her innovative approach to merging technology and communication. Antonova is a seasoned global PR consultant renowned for her expertise in industries such as AI, AR/VR, fintech, and martech. She also passionately supports female entrepreneurs through her international Womenpreneur club. We caught up with Antonova to get her take on the future of comms pros and the evolving communications industry.
PR Roundup: Media Mistakes, X's Downfall, Barbies are Back
By Nicole Schuman
PRNEWS - October 26, 2023
This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.
Bridging the Health Literacy Gap: A Vital Step Toward Mental Well-Being
By Katie Russo
PRsay - October 27, 2023
As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. While health literacy encompasses a broad spectrum of health-related issues, its significance in mental health cannot be overstated.
B2B Creativity: Horror for Halloween and the story of a kid who loves white papers, webinars and lead gen! [VIDEO]
PRmoment (UK) - October 26, 2023
Hey folks! Welcome to the inaugural post in my new B2B Creativity series. Here's the deal: every couple of weeks, I'm diving headfirst into the wild world of B2B, scouring the lands of advertising, marketing, and PR for the most epic creativity out there. Why? Because B2B has a bad rap.
30 Years of PR with Rita Tennyson
Orca Communications - October 13, 2023
Orca Communications Senior Publicist Rita Tennyson is celebrating a big milestone this month. October marks 30 years of Rita working in the public relations industry. We talk a lot about how PR is evolving with rapidly growing technology and changing media habits, so we sat down with Rita to talk about the highs and the lows and to see what has and has not changed in 30 years.
Newsjacking Can Be a Valuable Tool
By Abbie Fink
HMA Public Relations - October 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post.
The interview that highlights the importance of using relatable stories
By Adam Fisher
Media First (UK) - October 26, 2023
Telling good stories is an integral part of media interview success. Good stories and anecdotes bring interviews to life and help spokespeople connect with the audience by humanising the content. But to succeed, those stories must be relatable, as one interviewee found out the hard way this week.
Headliners: Qu Hong
By Arun Sudhaman
PRovoke Media - October 27, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Zeno China Consulting founder and CEO Qu Hong.
NCAA's PR Department Tries Changing Enforcement Conversation
By Daniel Libit
Sportico - October 27, 2023
Sisyphus had his heavy boulder to deal with. Tim Buckley has the NCAA’s rulebook. Buckley, a longtime political staffer for former Massachusetts Gov. Charlie Baker, was tapped by Baker to take over the NCAA’s public outreach efforts.
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