Happy Monday! Enjoy your Daily PR Brief - October 30, 2023
Read some of today's best PR and Comms industry news clips:
The future of media relations: Navigating AI's impact on PR (PR Daily - October 27, 2023)
More CMOs Adopting AI Technology (O'Dwyer's - October 27, 2023)
6 questions with: Katerina Antonova of Aeris PR (PR Daily - October 27, 2023)
Comms anonymous: More workplace horror stories to keep you up at night (Ragan Communications - October 30, 2023)
How to Tell Stories Through Images—and by Embracing AI (PRNEWS - October 28, 2023)
Leveraging Tech Innovation and AI in PR: A Modern Approach (PRGN - October 30, 2023)
10 ways community advocacy can boost your brand reputation (Agility PR Solutions - October 30, 2023)
Why PR pros should use news releases to reach media in 2024 (Axia Public Relations - October 29, 2023)
Enterprise Tech PR: Rounding Up Top Trends to End 2023 (FischTank PR - October 27, 2023)
Inbound PR: A Modern Approach to Public Relations (by ChatGPT) (Iliyana Stareva Blog - October 29, 2023)
How to Find the Best Press Release Distribution Service in 2023 (Mention - October 27, 2023)
What Carta CEO's self-inflicted PR crisis could mean for the company (Axios - October 26, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
The future of media relations: Navigating AI's impact on PR
By Hannah Freedman
PR Daily - October 27, 2023
How PR professionals can prepare for a world with AI and stop fearing it. “AI won’t replace humans — but humans with AI will replace humans without AI.” - Karim Lakhani, Harvard Business School professor specializing in workplace technology and AI for the Harvard Business Review.
More CMOs Adopting AI Technology
By Jon Gingerich
O'Dwyer's - October 27, 2023
Chief marketing officers are quickly adopting generative AI technologies for an increasing number of tasks, according to an annual survey by global digital network Dentsu Creative.
6 questions with: Katerina Antonova of Aeris PR
By Isis Simpson-Mersha
PR Daily - October 27, 2023
Aeris PR Founder and CEO Katerina Antonova shares valuable advice on setting goals, navigating the journey toward your destination, and the importance of learning how to delegate.
Comms anonymous: More workplace horror stories to keep you up at night
By Sean Devlin
Ragan Communications - October 30, 2023
Earlier this month, Ragan's director of content Jess Zafarris shared some of the results of an anonymous survey asking comms professionals them to share some of their most frustrating, embarrassing or otherwise wacky experiences working in communications. The results didn't disappoint.
How to Tell Stories Through Images—and by Embracing AI
By Curtis Sparrer
PRNEWS - October 28, 2023
Attending online meetings is a regular part of my duties as a PR agency principal. And like most people, I've lost count of how many times I've logged into Zoom over the last three years or so. Yet a recent video meeting threw me for a bit of a loop.
Leveraging Tech Innovation and AI in PR: A Modern Approach
By Nick Leighton, Owner and CEO, NettResults Middle East
PRGN - October 30, 2023
In the dynamic landscape of Public Relations, staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here's a look at how embracing these advancements can elevate PR endeavors.
10 ways community advocacy can boost your brand reputation
By Mike Vestil
Agility PR Solutions - October 30, 2023
In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand's image, visibility, and trustworthiness. This article will delve into the concept of community advocacy, its impact on brand reputation, and the strategies businesses can employ to effectively advocate for their communities.
Why PR pros should use news releases to reach media in 2024
By Lindsey Chastain
Axia Public Relations - October 29, 2023
News releases focusing strictly on news value are more effective than press releases in today's media landscape.
Enterprise Tech PR: Rounding Up Top Trends to End 2023
By Veronica Riga and Bianca Roque
FischTank PR - October 27, 2023
The enterprise tech industry is constantly changing with new developments and innovation as new technologies like AI are being implemented by industry leaders. Enterprise tech PR is essential for brands seeking to showcase their industry leading offerings and expertise. FischTank PR has worked within enterprise tech PR industry for a decade, working with leading brands who create new technologies and the companies implementing them. Below is a roundup of enterprise tech to close 2023.
Inbound PR: A Modern Approach to Public Relations (by ChatGPT)
Iliyana Stareva Blog - October 29, 2023
I've been fascinated by ChatGPT pretty much since the beginning and even more so now. It's amazing for content creation but also for idea generation. From time to time I ask ChatGPT various questions to gather new ideas and today I decided to ask ChatGPT to summarise Inbound PR. The answer was so good I decided to publish it here.
How to Find the Best Press Release Distribution Service in 2023
By Irina Podlesna
Mention - October 27, 2023
In 2023, developing your business successfully without a presence on the Internet is impossible or truly challenging. It would be best if you had your brand discussed and recognizable. Solving this issue is not a piece of cake at all.
What Carta CEO's self-inflicted PR crisis could mean for the company
By Eleanor Hawkins
Axios - October 26, 2023
Every now and then, a company (or its leader) makes a communications blunder so ghastly that you can't look away. That's what happened this week with equity management platform, Carta.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.