Take a look at Wednesday's Daily PR Brief - November 1, 2023
Read some of today's best PR and Comms industry news clips:
The PR Industry's PR Problem (PRNEWS - October 31, 2023)
19 Clever Ways To Showcase A Company's Culture And Employee Experience (Forbes - November 1, 2023)
On the Move: WPP Names Pattison Chief People Officer (O'Dwyer's - October 31, 2023)
The Daily Scoop: Atlanta restaurants respond very differently to Keith Lee criticism (PR Daily - November 1, 2023)
ICON 2023 Q&A: ESPN's Amanda Brooks on Finding the Human Element in Stories (PRsay - November 1, 2023)
7 best practices for protecting brands from misinformation (Agility PR Solutions - November 1, 2023)
Five Things PR Teams Should Know About Voice Search (Crenshaw Communications - October 31, 2023)
The rise of the tech LinkedIn influencer (Firefly Communications - October 30, 2023)
Lyft's Sona Iliffe-Moon Joins Yahoo As CCO (PRovoke Media - November 1, 2023)
Amplifying Your Press Release with Assets (Amendola Communications - November 1, 2023)
Podcasting and Public Relations: Let's Talk About It (Culpwrit - November 1, 2023)
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Summary Section:
The PR Industry's PR Problem
By Amanda Proscia
PRNEWS - October 31, 2023
"That article about my campaign is great," a client said to me recently. "How much did you pay for it?" I was staggered by the question, and fully admit I didn't respond as professionally as I should have. "We're doing public relations," I said, my bewildered expression filling the Zoom screen. "We don't pay for articles."
19 Clever Ways To Showcase A Company's Culture And Employee Experience
By Forbes Communications Council
Forbes - November 1, 2023
Innovative companies are exploring new avenues to showcase their unique workplaces and enhance the employee experience, from virtual tours to gamified onboarding.
On the Move: WPP Names Pattison Chief People Officer
By Steve Barnes
O'Dwyer's - October 31, 2023
since 2018. She previously held a number of leadership roles at WPP, GroupM and media agency Maxus. In her new role, Pattison will have responsibility for WPP's people strategy and operations.
The Daily Scoop: Atlanta restaurants respond very differently to Keith Lee criticism
By Allison Carter
PR Daily - November 1, 2023
Megainfluencer Keith Lee is shaking up the Atlanta restaurant scene – by refusing to be treated as an influencer. Taking a page out of old-school restaurant critic playbooks, Lee insists on paying for meals out of pocket.
ICON 2023 Q&A: ESPN's Amanda Brooks on Finding the Human Element in Stories
By John Elsasser
PRsay - November 1, 2023
Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA's ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. It's a Saturday in October, and Amanda Brooks in not at a college football game. Brooks, director of communications at ESPN, had to think for a moment about how many years it's been since she had a fall Saturday off work.
7 best practices for protecting brands from misinformation
By Jessica True
Agility PR Solutions - November 1, 2023
In today's digital landscape, trends, posts, and stories can go viral in mere minutes. It's given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact.
Five Things PR Teams Should Know About Voice Search
By Sasha Dookhoo
Crenshaw Communications - October 31, 2023
As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Here are five ways to consider voice search in a PR program.
The rise of the tech LinkedIn influencer
By Rebecca Graham
Firefly Communications - October 30, 2023
As leaders increasingly become influencers on LinkedIn, how can they shape their personal reputation?
Lyft's Sona Iliffe-Moon Joins Yahoo As CCO
By Diana Marszalek
PRovoke Media - November 1, 2023
Yahoo has hired Lyft's Sona Iliffe-Moon to serve as chief communications officer. Iliffe-Moon will guide all aspects of Yahoo's global communications strategy, overseeing corporate, consumer, and internal communications. Her remit includes promoting innovation across Yahoo's products and demonstrating the brand's evolution.
Amplifying Your Press Release with Assets
By Margaret Kelly
Amendola Communications - November 1, 2023
In the same way an image captures your attention on social media, an extra photo or video in a press release will get the attention of the media.
Podcasting and Public Relations: Let's Talk About It
By Shaley Brown
Culpwrit - November 1, 2023
According to an Exploding Topics article, there are 3.02 million podcasts currently streaming. So why does everyone have a podcast?
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