Greetings! Today's Daily PR Brief is here - November 7, 2023
Read some of today's best PR and Comms industry news clips:
The Art of the Pitch: Crafting Subject Lines That Resonate (PRNEWS - November 6, 2023)
9 Tips To Help Avoid Losing Clients (Forbes - November 7, 2023)
Aggressive PR Powered UAW's Big Win (O'Dwyer's - November 3, 2023)
The Daily Scoop: Why the Washington Post's new CEO matters for every PR pro (PR Daily - November 6, 2023)
Corporate Communications In 2024: The Shift to Strategic Business Partner (Spin Sucks - November 7, 2023)
The pros and cons of targeting different media channels with your PR campaigns (Agility PR Solutions - November 7, 2023)
How PR can help journalism survive with Tina McCorkindale (Axia Public Relations - November 7, 2023) [VIDEO]
frankly… Episode 31: Every Brand Needs a Blueprint (Franco - November 2, 2023) [PODCAST]
What advice would you offer someone about to give a radio interview? (Media First (UK) - November 7, 2023)
4 common writing mistakes PR pros make—and how to fix them (Muck Rack - November 7, 2023)
Vendors are starting to show new use cases for AI in PR (Sword and the Script Media - November 7, 2023)
PRovokeGlobal: Purpose As Important To Agency Progress As Profit (PRovoke Media - November 6, 2023)
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Summary Section:
The Art of the Pitch: Crafting Subject Lines That Resonate
By Cassaundra Kalba
PRNEWS - November 6, 2023
How exactly do we catch a journalist's eye in the chaos of their inbox? Drawing from my journey as a Senior Publicist at Society22 PR, I'm sharing five straightforward tips that have worked for me time and again.
9 Tips To Help Avoid Losing Clients
By Iryna Manukovska, Chief Marketing & Strategy Officer at XME.digital and JEVERA
Forbes - November 7, 2023
What strategies can help ensure the relationship between client and vendor is both retained and improved?
Aggressive PR Powered UAW's Big Win
By Kevin McCauley
O'Dwyer's - November 3, 2023
Aggressive PR played a big part in the United Auto Workers' smashing labor victory over the Big Three car companies that resulted in 25 percent pay hikes over the next four and a half years.
The Daily Scoop: Why the Washington Post's new CEO matters for every PR pro
By Allison Carter
PR Daily - November 6, 2023
Saturday night, Washington Post staff received an email from owner Jeff Bezos announcing that Will Lewis would serve as the news outlet's publisher and CEO. "As I've gotten to know Will, I've been drawn to his love for journalism and passion for driving financial success," Bezos wrote in the email, according to the Post's own reporting.
Corporate Communications In 2024: The Shift to Strategic Business Partner
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 7, 2023
Learn how the role of communications has evolved in a world where trust and CEO expectations are reshaping the corporate landscape.
The pros and cons of targeting different media channels with your PR campaigns
By Ioana Wilkinson
Agility PR Solutions - November 7, 2023
When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today's digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new avenues for effective communication and audience engagement. The takeaway? Understanding the pros and cons of these different media channels is essential to creating successful PR campaigns.
How PR can help journalism survive with Tina McCorkindale [VIDEO]
By On Top of PR
Axia Public Relations - November 7, 2023
In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.
frankly… Episode 31: Every Brand Needs a Blueprint [PODCAST]
Franco - November 2, 2023
Ashley Dupuy Mancuso shares best practices for developing a brand, tips for communicators working with creative teams and more.
What advice would you offer someone about to give a radio interview?
By Adam Fisher
Media First (UK) - November 7, 2023
Did you know that nine in 10 people listen to the radio at least once a week? Or that four in 10 adults get their news from the radio? Radio can sometimes be an overlooked format, perhaps lacking the glamour of TV.
4 common writing mistakes PR pros make—and how to fix them
By Kylie Kinnaman
Muck Rack - November 7, 2023
Here are four common writing mistakes PR pros make and how to fix them.
Vendors are starting to show new use cases for AI in PR
By Frank Strong
Sword and the Script Media - November 7, 2023
Generative AI may get all the attention these days, but it's not the only "kind" of AI. There are a lot of different uses for AI that have been around a lot longer too. One of the oldest uses, and perhaps most valuable uses, is in media monitoring. Much of this is based on natural language processing or NLP, that's been employed, with varying degrees of accuracy, for many years.
PRovokeGlobal: Purpose As Important To Agency Progress As Profit
By Cathy Wallace
PRovoke Media - November 6, 2023
PR agencies don't have to choose between profit and purpose in a difficult economy, heard delegates at PRovokeGlobal today, but they must be willing to commit to their values for the long-term. That was one of the key takeaways from a panel session at the 2023 Entrepreneurs' Forum, which kicked off the PRovokeGlobal Summit in Washington DC today.
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