Hi! Please enjoy your Thursday Daily PR Brief - November 9, 2023
Read some of today's best PR and Comms industry news clips:
"It Was A Lot Easier When Corporations Shut The Hell Up": PRovokeGlobal (PRovoke Media - November 8, 2023)
Building A Solid Foundation For Your Career (Forbes - November 9, 2023)
Communicating through the corporate spinoff surge (Axios - November 9, 2023)
50+ Market Turned Off by Consumer Tech PR (O'Dwyer's - November 8, 2023)
A futurist's guide to the communications of tomorrow (PR Daily - November 8, 2023)
PRNEWS Live Discusses the PR Problem With PR (PRNEWS - November 8, 2023) [VIDEO]
How to Create a Sustainable Content Brainstorm Program (Spin Sucks - November 9, 2023)
The PR power of Barbie: how searches for brands featured in the film Increased by 36,000%+ (PRmoment (UK) - November 6, 2023)
Generative AI and crisis communications: Navigating the storm with ease (Agility PR Solutions - November 9, 2023)
Tips on Mastering Internal Corporate Communications (Ronn Torossian 5WPR CEO - November 9, 2023)
Chief communications officers see eye to eye with CEOs on strategies like AI, but there's a disconnect on who actually leads communications (Agility PR Solutions - November 9, 2023)
Good PR Pitches: A survey on package theft drives awareness on 'porch pirates' (Muck Rack - November 8, 2023)
Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ (PRNEWS - November 9, 2023)
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Summary Section:
"It Was A Lot Easier When Corporations Shut The Hell Up": PRovokeGlobal
By Arun Sudhaman
PRovoke Media - November 8, 2023
In the turbulent waters of Washington's political landscape, finding common ground between Democrats and Republicans has become an elusive goal for corporates.
Building A Solid Foundation For Your Career
By Sarah Lero, Director of Marketing at A.L. Huber
Forbes - November 9, 2023
Some things that could help a professional's growth and career trajectory are commonly missed or not taught.
Communicating through the corporate spinoff surge
By Eleanor Hawkins
Axios - November 9, 2023
Corporate spinoffs can present the ultimate communications challenge. Failing to clearly state why a business will be better off as a separate entity from its parent company risks losing support from employees, customers, investors and the media — and could threaten the performance of the new spinoff.
50+ Market Turned Off by Consumer Tech PR
By Steve Barnes
O'Dwyer's - November 8, 2023
Consumer tech marketers are missing the boat when it comes to the 117 million Americans over the age of 50, according to a new study from Clarity.
A futurist's guide to the communications of tomorrow
By Sean Devlin
PR Daily - November 8, 2023
At Ragan's Future of Communications conference in Austin, Samantha Jordan, futurist at The Future Institute delivered a keynote speech about how communicators can anticipate the technological advancements on the horizon and the right ways to prepare for them.
PRNEWS Live Discusses the PR Problem With PR [VIDEO]
By Nicole Schuman
PRNEWS - November 8, 2023
Join Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of "PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image," for a discussion on PR's problem with its own PR.
How to Create a Sustainable Content Brainstorm Program
By Laura Goldstone
Spin Sucks - November 9, 2023
Laura Goldstone shares a framework for a brainstorm program that has helped her team generate a consistent flow of content ideas.
The PR power of Barbie: how searches for brands featured in the film Increased by 36,000%+
By Riannon Palmer, Founder and Managing Director of Lem-uhn
PRmoment (UK) - November 6, 2023
Recently, the BBC reported that Mattel's toy sales increased by 9% last quarter thanks to the Barbie Film and a new study by UK-based PR agency, Lem-uhn reveals searches for brands featured in the Barbie film shot up 36,000%.
Generative AI and crisis communications: Navigating the storm with ease
By Lewis Robinson
Agility PR Solutions - November 9, 2023
The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn't just fancy robot talk; it's about creating content that feels human by recognizing patterns and using data in a smart way. It's changing how we handle tough situations and manage PR crises. In this article, we're diving deep into how AI can be your best friend during a PR storm.
Tips on Mastering Internal Corporate Communications
Ronn Torossian 5WPR CEO - November 9, 2023
Internal corporate communication brings teams together, aligns employees with the company mission. Learn tips and strategies on how to master it.
Chief communications officers see eye to eye with CEOs on strategies like AI, but there's a disconnect on who actually leads communications
By Richard Carufel
Agility PR Solutions - November 9, 2023
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering's signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other's roles and responsibilities, what they value most, and their views on pressing industry issues like artificial intelligence and the return to work.
Good PR Pitches: A survey on package theft drives awareness on 'porch pirates'
By Kristen Dunleavy
Muck Rack - November 8, 2023
We asked PR pros to share their best pitches that earned media coverage so that other PR pros could learn from them. Each month, we'll feature a new pitch along with a Q&A with the PR pro behind it. This month's pitch by Sage Singleton of Safewise used independent research to drive awareness to package theft.
Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ
By Nicole Schuman
PRNEWS - November 9, 2023
Jonathan Futa is co-founder of Group RFZ, a company measuring influencer programs for the likes of Amazon, Kraft, CapitalOne and Waze. Futa's focus is high-quality research insights for clients. In a recent Q&A, PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.
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