Good Monday! Take a look at your Daily PR Brief - November 13, 2023

Read some of today's best PR and Comms industry news clips:
Weathering a crisis: Lessons in emergency preparedness from The Weather Company (PR Daily - November 13, 2023)
The Value of Integrated Communications (O'Dwyer's - November 9, 2023)
PR Stunt Watch: French athletic retailer Distance's latest work, 'Rob it To Get It, sees customers invited to steal apparel from its Paris store (PRmoment (UK) - November 10, 2023)
4 steps to conducting and analyzing B2B customer satisfaction surveys (Agility PR Solutions - November 13, 2023)
PRovokeGlobal: Why Geopolitics Is The CCO's Newest Remit (PRovoke Media - November 8, 2023)
Top Takeaways from Ragan's Future of Communications Conference (Ragan Communications - November 9, 2023)
PRs and burnout: an expert speaks (Influence - November 8, 2023)
Why 2023 was the year of AI chatbots (Meltwater - November 10, 2023)
UNDP Call in Top PR Talent to Tackle Climate Crisis (United Nations Development Programme - November 13, 2023)
How PR Is Bridging the Gap Between Medicine & Media (TechRound (UK) - November 13, 2023)
The Biggest PR Fails Of 2023 (& The Lessons Learned!) (B&T (Australia) - November 13, 2023)
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Summary Section:
Weathering a crisis: Lessons in emergency preparedness from The Weather Company
By Jess Zafarris
PR Daily - November 13, 2023
Randi Stipes, CMO of The Weather Channel’s parent company, discusses how communicators can prepare themselves for even the most dramatic crises.
The Value of Integrated Communications
By Katelyn Holbrook
O'Dwyer's - November 9, 2023
While countless headlines in recent years claimed PR as "dead," those of us in the industry saw what was actually taking shape: a unique inflection point that has paved the way for a modern approach to communications.
PR Stunt Watch: French athletic retailer Distance's latest work, 'Rob it To Get It, sees customers invited to steal apparel from its Paris store
By Mark Perkins, Executive Creative Director at Cow
PRmoment (UK) - November 10, 2023
Been Caught Stealing is both a fine song by Jane's Addiction and also the theme of this week's Stunt Watch. It's often been argued that all great creativity is theft. Pablo Picasso once stated 'Good artists copy; great artists steal', but here is an example where the the theft IS the creative.
4 steps to conducting and analyzing B2B customer satisfaction surveys
By Alwayne Powell
Agility PR Solutions - November 13, 2023
While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer and 86 percent will pay more for a great customer experience. So, what's the best way to conduct a B2B customer satisfaction survey that ensures your organization is providing one?
PRovokeGlobal: Why Geopolitics Is The CCO's Newest Remit
By Maja Pawinska Sims
PRovoke Media - November 8, 2023
Speakers at the PRovokeGlobal summit discussed the rising expectation for multinational companies to respond to geopolitical tension, international conflicts and the rise of mis/disinformation, making a deeper understanding of global geopolitics, history, current events, and culture part of every CCO's remit.
Top Takeaways from Ragan's Future of Communications Conference
By Allison Carter
Ragan Communications - November 9, 2023
Five hundred communicators gathered at the Hyatt Regency in Austin, Texas this week to share and absorb wisdom about the future of the industry. From the onslaught of AI to the constant drumbeat of crisis and the need to express empathy to all audiences, the challenges in communications are great — but so are the opportunities. Speakers from both internal and external communications took the stage to share insights and forecasts.
PRs and burnout: an expert speaks
By Christian Koch
Influence - November 8, 2023
Ahead of her speech at CIPR Horizon, Subira Jones (aka The Corporate Hippie) tells us what PRs can do about their overstretched work lives.
Why 2023 was the year of AI chatbots
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - November 10, 2023
"Was this blog written by an AI chatbot?" A year ago, this question probably wouldn't have crossed your mind, but in 2023, talk about the potential and possibilities of generative AI technology is all around us.
UNDP Call in Top PR Talent to Tackle Climate Crisis
United Nations Development Programme - November 13, 2023
The United Nations Development Programme has signed a Memorandum of Understanding with the International Communications Consultancy Organisation, the global membership body for PR agencies, to take on the climate crisis and tackle persistent communications challenges.
How PR Is Bridging the Gap Between Medicine & Media
By Charlotte Horwood
TechRound (UK) - November 13, 2023
In this piece, we will delve into how PR serves as a valuable bridge, fostering a more effective partnership between the realms of medicine and the media. This partnership, ultimately, benefits healthcare professionals, patients, and the general public.
The Biggest PR Fails Of 2023 (& The Lessons Learned!)
By Kathryn Van Kuyk
B&T (Australia) - November 13, 2023
Every year, companies, brands and people give us a masterclass in how to not engage with customers, the media or, indeed, the rest of the human race. And 2023 is no exception. From Elon Musk to start up founders, there are stories about how to ensure you annoy the largest number of people possible while trashing your reputation.
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