Hello! Your Tuesday Daily PR Brief is here - November 14, 2023
Read some of today's best PR and Comms industry news clips:
5 Social Media Posts That Changed The Game For Brands (Forbes - November 14, 2023)
Made by Humans: the New Gold Standard for Marketing and PR Output? (PRNEWS - November 13, 2023)
The Daily Scoop: A crackdown is coming on fake reviews (PR Daily - November 14, 2023)
Research: How CEOs influence the comms function (Ragan Communications - November 8, 2023)
Indigenous Pioneer Annie Dodge Wauneka (1910-1997) (Institute for Public Relations - November 14, 2023)
Why Agility Is A Top Skill Communicators Need Today (Forbes - November 14, 2023)
A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year's most successful did to stay in the black (Agility PR Solutions - November 14, 2023)
Moderna Chief Brand Officer Kate Cronin (PRovoke Media - November 13, 2023) [PODCAST]
How to solve the top content creation challenges in B2B content marketing (Sword and the Script Media - November 14, 2023)
PR Round-up: The Impact of Biden's AI Executive Order in the Tech Sphere (FischTank PR - November 14, 2023)
TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform (Mention - November 10, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
5 Social Media Posts That Changed The Game For Brands
By Courtney Hiller, Founder of All Points Social
Forbes - November 14, 2023
These pioneering posts highlight the potential social media holds to create unique and meaningful touchpoints between brands and their audiences.
Made by Humans: the New Gold Standard for Marketing and PR Output?
By Meredith Eaton
PRNEWS - November 13, 2023
Generative AI has landed—and there's no going back. With tools like ChatGPT and Bard at their fingertips, marketing and PR professionals are rethinking how they deliver everything from reporting to content creation and beyond.
The Daily Scoop: A crackdown is coming on fake reviews
By Allison Carter
PR Daily - November 14, 2023
For the first time, there is a concerted attempt to thwart the fake reviews that litter Google, Yelp, Amazon and other sites.
Research: How CEOs influence the comms function
Ragan Communications - November 8, 2023
Findings of the 2023 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal that CEOs are ready to embrace AI but uncertain of its impact.
Indigenous Pioneer Annie Dodge Wauneka (1910-1997)
Institute for Public Relations - November 14, 2023
IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. Annie Dodge Wauneka was born on April 11, 1910, into the Tse níjikíní Clan of the Diné in Navajo nation. As a child, Wauneka lost thousands of her community members to an influenza epidemic and began to help medical workers care for victims.
Why Agility Is A Top Skill Communicators Need Today
By Megan DiSciullo, US and Mexico Communications Leader at PwC
Forbes - November 14, 2023
Today, the ability to adapt and respond quickly to change has become a paramount skill for business leaders and communicators. Agility, often associated with physical dexterity, now has a new meaning in the realm of the communications industry.
A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year's most successful did to stay in the black
By Richard Carufel
Agility PR Solutions - November 14, 2023
2023 has been one of those "best of times, worst of times" periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious administrative gruntwork. But many comms firms have struggled with acquiring new business in 2023, and as a result, only about half as many have been able to increase revenue or profits this year compared to last year, according to new research from business law firm Davis+Gilbert.
Moderna Chief Brand Officer Kate Cronin [PODCAST]
By Diana Marszalek
PRovoke Media - November 13, 2023
Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.
How to solve the top content creation challenges in B2B content marketing
By Frank Strong
Sword and the Script Media - November 14, 2023
The top problem in content creation comes from the fact that too many B2B marketers haven’t had a single conversation with a customer.
PR Round-up: The Impact of Biden's AI Executive Order in the Tech Sphere
By Veronica Riga and Bianca Roque
FischTank PR - November 14, 2023
Biden's recent AI executive order has organizations, experts, and political leaders both hopeful and wary of the future implementation of AI in the world.
TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform
By Sarang Padhye
Mention - November 10, 2023
Leverage Data Insights to Master TikTok with TikTok Monitoring! Learn how TikTok algorithm works and how to use data to create viral content.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.