Please enjoy your Wednesday Daily PR Brief - November 15, 2023
Read some of today's best PR and Comms industry news clips:
5 mistakes in data-driven pitches (PR Daily - November 15, 2023)
Don't Let Your Technology Distract You From Your Story (O'Dwyer's - November 15, 2023)
What the 'Barbie' Movie Taught Influencer Marketing About Man-Hating (PRNEWS - November 14, 2023)
The Making of a Great Leader: Beyond the Title and Into the Traits (Spin Sucks - November 14, 2023)
ICON 2023 Q&A: Delta's Gina Laughlin on an 'Employees First' Approach to Internal Comms (PRsay - November 15, 2023)
The Art Of Harmonizing People ROI, Bottom-Line ROI, And Communication (Forbes - November 14, 2023)
Takeaways from IPREX's State of Global Communications panel during Ragan's Communications Week (Agility PR Solutions - November 14, 2023)
Learn To Speak The Language Of Your Client's Target Audiences (Amendola Communications - November 15, 2023)
10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders (Forbes - November 15, 2023)
What Do Public Relations and Winemaking Have in Common? (HMA Public Relations - November 15, 2023)
Inside the Media Mind of Marianne McGee, Executive Editor, HealthcareInfoSecurity (w2comm - November 15, 2023) [PODCAST]
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Summary Section:
5 mistakes in data-driven pitches
By Lisette Paras
PR Daily - November 15, 2023
Here are the top five reasons why PR efforts to amplify data-driven content have been unsuccessful.
Don't Let Your Technology Distract You From Your Story
By Alex Goss
O'Dwyer's - November 15, 2023
While there's an impulse to grab reporters' attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today's crowded tech landscape.
What the 'Barbie' Movie Taught Influencer Marketing About Man-Hating
By PRNEWS
PRNEWS - November 14, 2023
For influencer marketing teams around the world, the diversity in the film—not just for women, but the LGBTQIA+ community and minority ethnic groups, too—speaks volumes and delivers some valuable lessons. Aside from the increased relatability and wider audience reach, here are three of the key takeaways from the success of the film.
The Making of a Great Leader: Beyond the Title and Into the Traits
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 14, 2023
Learn the essential qualities of leadership, the importance of admitting mistakes, building trust, and the power of lifelong learning.
ICON 2023 Q&A: Delta's Gina Laughlin on an 'Employees First' Approach to Internal Comms
By John Elsasser
PRsay - November 15, 2023
On Oct. 15, PRSSA honored Gina Laughlin with its Hall of Fame Award, which recognizes PRSSA alumni who are currently PRSA members and have made outstanding contributions to the profession.
The Art Of Harmonizing People ROI, Bottom-Line ROI, And Communication
By Emily Burroughs, Vice President of Communications and Culture, BGSF
Forbes - November 14, 2023
Just as dance and music can create magic together, so can the fusion of People ROI, Bottom-Line ROI and Communication. Let's delve into how these three elements synchronize to compose a symphony of business success.
Takeaways from IPREX's State of Global Communications panel during Ragan's Communications Week
By Richard Carufel
Agility PR Solutions - November 14, 2023
During Ragan's Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here's a summary overview of some of the key takeaways from the firm's presentation.
Learn To Speak The Language Of Your Client's Target Audiences
By Chris Nerney
Amendola Communications - November 15, 2023
No healthcare client has a single target audience. Marketing/PR professionals must be able to speak the language of all their client's audiences.
10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders
By Forbes Communications Council
Forbes - November 15, 2023
While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support.
What Do Public Relations and Winemaking Have in Common?
By Alison Bailin
HMA Public Relations - November 15, 2023
Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.
Inside the Media Mind of Marianne McGee, Executive Editor, HealthcareInfoSecurity [PODCAST]
By Madison Farabaugh
w2comm - November 15, 2023
On Inside the Media Minds, we talk with HealthcareInfoSecurity's Marianne McGee about the hot topics, surprising stories and trends in healthcare IT.
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