Take a look at your Thursday Daily PR Brief - November 16, 2023
Read some of today's best PR and Comms industry news clips:
5 tips for mastering media relations (Muck Rack - November 16, 2023)
LinkedIn Is Still My Go-to for Business Connections (HMA Public Relations - November 16, 2023)
TikTok shifts to aggressive communications strategy as criticism mounts (Axios - November 16, 2023)
AI for communicators: What's new and what's next (PR Daily - November 16, 2023)
The Suite Spot: Unpacking CEO perceptions of comms leadership (Ragan Communications - November 16, 2023)
Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships (PRNEWS - November 16, 2023)
Bad hiring practices in startups are infamous and bad for the brand. Here's how PRs can help (PRmoment (UK) - November 10, 2023)
How effective public relations integration elevates enterprise sales (Agility PR Solutions - November 16, 2023)
7 Questions To Ask Before Bringing On A PR Firm (Crenshaw Communications - November 16, 2023)
The story of the communication company that failed to communicate (Media First (UK) - November 14, 2023)
Weber Shandwick's Jim O'Leary: "We Want To Be No. 1 In North America" (PRovoke Media - November 16, 2023)
Navigating trans+ inclusivity in PR and communications (Influence (UK) - November 15, 2023)
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Summary Section:
5 tips for mastering media relations
By Kristen Dunleavy
Muck Rack - November 16, 2023
The Essential Guide to Media Relations outlines must-know tips for a successful media relations strategy, including guidance for goal setting, pitching, measurement and more.
LinkedIn Is Still My Go-to for Business Connections
By Abbie Fink
HMA Public Relations - November 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post.
TikTok shifts to aggressive communications strategy as criticism mounts
By Eleanor Hawkins
Axios - November 16, 2023
As TikTok draws more eyeballs, it also draws more criticism — prompting it to respond with forceful communications. TikTok is the latest organization to deploy aggressive communication tactics to counter untrue or unflattering allegations as a way to influence public opinion and protect corporate reputation.
AI for communicators: What's new and what's next
By Allison Carter
PR Daily - November 16, 2023
No, generative AI isn't going anywhere anytime soon. Let's find out what's new this week that will impact your own communications practice.
The Suite Spot: Unpacking CEO perceptions of comms leadership
Ragan Communications - November 16, 2023
Findings of the 2023 HarrisX/Ragan Survey of Communications Leaders reveal how much CEOs trust communications leaders and vice versa.
Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships
By Nick Wodzinski
PRNEWS - November 16, 2023
The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.
Bad hiring practices in startups are infamous and bad for the brand. Here's how PRs can help
By Roxanne Kingsman
PRmoment (UK) - November 10, 2023
A startup's hiring process is part of its brand. Get it wrong, and it can damage the brand. Get it right, and it can propel its growth.
How effective public relations integration elevates enterprise sales
By James Daniels
Agility PR Solutions - November 16, 2023
In today's fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales process. The fusion of these two disciplines offers a powerful synergy that can significantly elevate enterprise sales and cultivate lasting client connections.
7 Questions To Ask Before Bringing On A PR Firm
By Dorothy Crenshaw
Crenshaw Communications - November 16, 2023
Before bringing on a PR firm, it's important to determine if the fit is right. Here are seven questions that can help.
The story of the communication company that failed to communicate
By Adam Fisher
Media First (UK) - November 14, 2023
Do you remember the CEO who gave an emotional press conference when her business was at the centre of a massive data breach? Well, whether it’s just unlucky or accident-prone, barely a year after the worst data breach in Australian history, Optus and Kelly Bayer Rosmarin are back in the crisis communication spotlight.
Weber Shandwick's Jim O'Leary: "We Want To Be No. 1 In North America"
By Diana Marszalek
PRovoke Media - November 16, 2023
Weber Shandwick North America CEO Jim O'Leary, who took the job in January after 15 years with Edelman, discusses his plan to make the agency the top PR firm in North America.
Navigating trans+ inclusivity in PR and communications
By James Sharp
Influence (UK) - November 15, 2023
In our rapidly evolving world, the conversation around gender diversity is not just timely but also urgent. With some brands boldly including trans representation and others hesitating due to misunderstandings or fear of error, we see a marketplace with varied practices and a cycle of misinformation. Recognising this, I recently chaired a webinar, hosted by CIPR East Anglia, which aimed to provide communication professionals with the tools and understanding needed to approach trans+ inclusivity in a respectful, authentic, and inclusive manner.
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