Hi! Peruse your Friday Daily PR Brief - November 17, 2023

Read some of today's best PR and Comms industry news clips:
2024 USC Annenberg relevance report explores impact of AI on public relations industry (USC Annenberg - November 16, 2023)
How Communications Teams Can Implement An Employee Rewards Program (Forbes - November 17, 2023)
Spotlight: Margaret Richardson, GoFundMe's chief corporate affairs officer (Axios - November 16, 2023)
PR's Top Pros Talk: Jim O'Leary (O'Dwyer's - November 17, 2023) [VIDEO]
Announcing Ragan's 2023 Video, Visual & Virtual Awards finalists (PR Daily - November 16, 2023)
PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post's Explanation (PRNEWS - November 16, 2023)
S&T Live Recap: Kami Huyse, APR, on How AI Can Enhance Your Work (PRsay - November 17, 2023)
Good and Bad PR: Jeremy Hunt is the surprise winner of Good PR, with Avon, Booths and Copthorne Tara (PRmoment (UK) - November 15, 2023)
5 roles of artificial intelligence in digital PR—and how to optimize them (Agility PR Solutions - November 16, 2023)
Does the 'war on woke' make you worry about communicating positive change? (Media First (UK) - November 16, 2023)
Headliners: Matt Buchanan (PRovoke Media - November 17, 2023)
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Summary Section:
2024 USC Annenberg relevance report explores impact of AI on public relations industry
USC Annenberg - November 16, 2023
The 8th edition of the USC Annenberg Relevance Report won't be relevant for long, predicts Fred Cook, director of the USC Center for Public Relations. But today, it definitely is.
How Communications Teams Can Implement An Employee Rewards Program
By Marie O'Riordan, Global Director of Public Relations at EML Payments
Forbes - November 17, 2023
A robust rewards program not only acknowledges employees' contributions but can also align them with the company's long-term vision and objectives.
Spotlight: Margaret Richardson, GoFundMe's chief corporate affairs officer
By Eleanor Hawkins
Axios - November 16, 2023
Margaret Richardson joined GoFundMe as chief corporate affairs officer to help explain the crowdfunding platform's purpose and impact.
PR's Top Pros Talk: Jim O'Leary [VIDEO]
By Steve Barnes
O'Dwyer's - November 17, 2023
"The biggest challenge right now arguably is that it is just more complex to be a leader than it's ever been," Weber Shandwick CEO, North America Jim O'Leary tells Doug Simon.
Announcing Ragan's 2023 Video, Visual & Virtual Awards finalists
PR Daily - November 16, 2023
Congratulations to our shortlist. Ragan Communications is pleased to announce its list of finalist for the Video, Visual & Virtual Awards. This list represents the top work in the realms of video, visual design and virtual events from the past year.
PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post's Explanation
By Nicole Schuman
PRNEWS - November 16, 2023
This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back.
S&T Live Recap: Kami Huyse, APR, on How AI Can Enhance Your Work
By John Elsasser
PRsay - November 17, 2023
Artificial intelligence “is inevitable,” said Kami Huyse, APR. For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.”
Good and Bad PR: Jeremy Hunt is the surprise winner of Good PR, with Avon, Booths and Copthorne Tara
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - November 15, 2023
Here we are again, romping through this week's hits and misses from the world of public relations. I write this from the foyer of a London hotel having attended the British Business Excellence Awards the night before.
5 roles of artificial intelligence in digital PR—and how to optimize them
By Gaurav Sharma
Agility PR Solutions - November 16, 2023
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. This exponential growth signifies an exciting paradigm shift in how industries harness AI's potential. And it's no different for the PR sector.
Does the 'war on woke' make you worry about communicating positive change?
By Adam Fisher
Media First (UK) - November 16, 2023
Another week and another series of stories about being ‘woke’. Headlines this week include the Government appointing a minister to lead its anti-woke agenda, a charity going "too woke" after leaving Christmas off an internal calendar and a company that has started to fly a "woke-free zone" flag outside its headquarters. With so much coverage and division centred on the W word, is it better to avoid communicating issues and positive changes that some may feel are controversial?
Headliners: Matt Buchanan
By Maja Pawinska Sims
PRovoke Media - November 17, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Ogilvy's new global & EMEA president of integrated communications, Matt Buchanan.
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