Please enjoy Tuesday's Daily PR Brief - November 21, 2023

Nov 21, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

The hate speech problem on X: a test of conscience for users and brands
Neville Hobson - November 18, 2023
Since being acquired by Elon Musk in October 2022, the social network’s decline that has been going on for a number of years has accelerated in terms of, well, everything: number of users, usage of the platform, advertising revenue, trustworthiness… About all that has increased is the volume of toxic content and the increasing numbers of people using the platform who have previously been banned for hate speech and more.

15 Innovative Ways To Leverage AI In Public Relations
By Forbes Agency Council
Forbes - November 21, 2023
It’s key to understand potential benefits and drawbacks of incorporating AI into an agency's workflow to ensure teams can adapt their practices as the technology evolves.

Stephens Calls for 'End of Cult of Celebrity' in News Biz
By John O'Dwyer
O'Dwyer's - November 20, 2023
New York Times opinion columnist Bret Stephens noted during his acceptance speech for the Daniel J. Edelman award at PRSA-NY's Big Apple Awards Nov. 15 that a flourishing and free society needs a news media that understands its humble but essential role of supplying reliable information and analysis.

6 questions with: Matt Afflixio of Access Brand Communications
By Isis Simpson-Mersha
Ragan Communications - November 21, 2023
As the President of Access Brand Communications, a subsidiary of Ketchum, Inc., Matt Afflixio has become a driving force in strategic planning, corporate branding, executive visibility, special events, and crisis communications. His expertise spans diverse industries, including consumer, consumer technology, fashion, and small businesses.

PRSA Releases Guidelines for AI Use
By Nicole Schuman
PRNEWS - November 20, 2023
PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security
By Richard Carufel
Agility PR Solutions - November 21, 2023
Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many.

Unlocking PR's potential for fintechs
By Jenny Mowat
Babel Public Relations - November 21, 2023
We are one week on from co-hosting the FinTech B2B Marketing CMO meetup. I love a list, so here are the top seven takeaways.

A conversation with LADbible on engaging Generation Social
By Henley Worthen
Chartbeat Blog - November 20, 2023
LADbible's Jon Birchall and Anna Cole joined us for a recent webinar to discuss how they keep up with younger audiences, utilize data in their day-to-day operations, and prioritize engagement.

How Public Relations Can Enhance AdTech Marketing
By Patrice Gamble
Crenshaw Communications - November 21, 2023
As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.”

What modern PR pros need to know about affiliate marketing
Muck Rack Daily - November 21, 2023
Affiliate marketing isn't new in the publishing space—but it is a newer function of modern PR. Here, learn what affiliate marketing is and how PR pros are using it to land coverage.

How to use editorial calendars to get earned media coverage with Jason Mudd [VIDEO]
By On Top of PR
Axia Public Relations - November 21, 2023
In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

Podcast: Cross-Generational Communications And Creating Ageless Connections [VIDEO]
By Megan Miller
PRovoke Media (UK) - November 21, 2023
Marci Alboher VP of Narrative Change at Co-Generate, Scott Shigeoka, author of SEEK: How Curiosity Can Transform Your Life and Change the World, and Bob Osmond, president of Racepoint Global, join this episode of the PRovoke Media podcast to discuss the many dimensions of age-inclusive communications.

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Please enjoy Tuesday's Daily PR Brief - November 21, 2023

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