Take a look at today's Daily PR Brief - November 22, 2023
The Daily PR Brief will be taking a Thanksgiving break.
We will resume on Monday, November 27th!
Read some of today's best PR and Comms industry news clips:
Position Yourself As An Expert: The Benefits Of Expert PR (Forbes - November 22, 2023)
It Was The Worst Day Of My Career, But She Made It Manageable (O'Dwyer's - November 21, 2023)
Executive communications lessons from OpenAI's firing of Sam Altman (Ragan Communications - November 21, 2023)
What PR Pros Are Thankful For (PRNEWS - November 21, 2023)
Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns (Agility PR Solutions - November 22, 2023)
What We Learned About Earned Media in 2023 (HMA Public Relations - November 22, 2023)
2023 CommsIndex: Asia-Pacific Comms Heads Remain Wary Of AI's Rise (PRovoke Media - November 21, 2023)
The interview that shows why it is all about the storytelling (Media First (UK) - November 22, 2023)
How PR teams worked together to make Eurovision in Liverpool a success (Influence (UK) - November 22, 2023)
The online conversation about millennial cringe (Meltwater - November 22, 2023)
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Summary Section:
Position Yourself As An Expert: The Benefits Of Expert PR
By Kristen Wessel, Senior VP of PR & Digital Marketing, ChicExecs
Forbes - November 22, 2023
Consumer trust is at an all-time low. In fact, just 27% of consumers highly trust the companies they buy from. In a world starved for consistency, more people are looking for trustworthy information and credible experts. Here are just a few reasons why expert PR is the best way to position yourself as an industry authority.
It Was The Worst Day Of My Career, But She Made It Manageable
By Bob Brody
O'Dwyer's - November 21, 2023
At about 9 a.m. on April 17, 2008, an executive vice president at Ogilvy Public Relations Worldwide asked me to come to her office. I had no idea why, least of all at so early an hour. But as soon as I entered her office, I had an inkling. Also in attendance was another colleague and, more ominously, someone from Human Resources.
Executive communications lessons from OpenAI's firing of Sam Altman
By Chris Harihar
Ragan Communications - November 21, 2023
From a PR perspective, this is a textbook example of how not to do a Friday news dump. In fact, given how it unfolded and how it continues to play out, it could be considered the worst Friday news dump in tech history.
What PR Pros Are Thankful For
By Nicole Schuman
PRNEWS - November 21, 2023
In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.
Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns
By Natasha Merchant
Agility PR Solutions - November 22, 2023
In the bustling realm of public relations, where every moment competes for attention, a pressing challenge sIn the bustling realm of public relations, where every moment competes for attention, a pressing challenge stands tall: generic messages have lost their power. In an age of information overload, where consumers are inundated with a constant stream of content, traditional PR methods have become increasingly ineffective.
What We Learned About Earned Media in 2023
By Justin Liggin
HMA Public Relations - November 22, 2023
With the media landscape continuing to transform, Buchanan Public Relations, our PRGN partner agency based in Philadelphia, conducted a survey within our network to break down current perceptions and trends regarding earned media from the perspective of communications professionals.
2023 CommsIndex: Asia-Pacific Comms Heads Remain Wary Of AI's Rise
By Arun Sudhaman
PRovoke Media - November 21, 2023
The 2023 Asia-Pacific Communications Index reveals today that almost half of the region's in-house communications leaders do not think generative AI tools such as ChatGPT can effectively automate routine PR and comms tasks, amid broader concern about potential job losses and skills gaps.
The interview that shows why it is all about the storytelling
By Adam Fisher
Media First (UK) - November 22, 2023
How can you tell that a spokesperson has given a great media interview? Well, if the journalist replies to one of their answers with "gosh", it could be a clue they have done a great job. That's what happened at the end of an interview that grabbed our attention this week.
How PR teams worked together to make Eurovision in Liverpool a success
By Hayley James
Influence (UK) - November 22, 2023
Six months after Liverpool hosted the Eurovision Song Contest, public relations stakeholders gathered in the city to discuss the vital role that comms professionals played.
The online conversation about millennial cringe
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - November 22, 2023
Over the past few years, Gen-Zers have used social media to identify the many things millennials do, particularly online, that now feel out of touch. They've even coined a catchall phrase for those behaviors: millennial cringe.
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