Good Monday! Read today's Daily PR Brief - November 27, 2023
The Daily PR Brief will be taking a Thanksgiving break.
We will resume on Monday, November 27th!
Read some of today's best PR and Comms industry news clips:
3 Valuable PR Lessons To Learn From Taylor Swift (Forbes - November 27, 2023)
PR's Top Pros Talk: Blake McEvoy (O'Dwyer's - November 24, 2023) [VIDEO]
4 visual tips for better pitches (PR Daily - November 22, 2023)
What modern PR pros need to know about affiliate marketing (Muck Rack - November 21, 2023)
6 lessons from industry-leading Latino voices in PR (Landis Communications - November 27, 2023)
Corporate Reputations Must Navigate Twin Threats of Consumer Pessimism and Hyperpartisanship (PRNEWS - November 22, 2023)
ICON 2023 Q&A: Talking Crisis Communications With Amazon's Barbara Agrait (PRsay - November 27, 2023)
5 steps to build an effective media list (Axia Public Relations - November 26, 2023)
Who's your dream PR client? (PRmoment (UK) - November 23, 2023)
6 tips for navigating corporate communications in a complex world (Agility PR Solutions - November 27, 2023)
Study: Communicators Are Walking Into An 'AI Issues Trap' (PRovoke Media - November 23, 2023)
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Summary Section:
3 Valuable PR Lessons To Learn From Taylor Swift
By Nancy Marshall
Forbes - November 27, 2023
In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry.
PR's Top Pros Talk: Blake McEvoy [VIDEO]
By Steve Barnes
O'Dwyer's - November 24, 2023
AstraZeneca's Blake McEvoy talks with Doug Simon about the role communicators are playing in the transformation of healthcare.
4 visual tips for better pitches
By Roger Johnson
PR Daily - November 22, 2023
Children’s book author Beatrix Potter said of writing, “The shorter and the plainer the better.” In PR, one might edit that to, “Shorter is better.” Editing what we write to be as clear and concise as possible is an age-old pursuit. This is especially important if you want to grab a reporter's attention in today's world of constant communication.
What modern PR pros need to know about affiliate marketing
By Bailey Self
Muck Rack - November 21, 2023
Affiliate marketing isn't new—but it is getting talked about more and more in the public relations and journalism spaces. While affiliate marketing has been around for years, there's not a clear-cut name for it among communicators as it pertains to how an affiliate strategy can go hand-in-hand with earned media.
6 lessons from industry-leading Latino voices in PR
By Kristen Dunleavy
Landis Communications - November 27, 2023
When it comes to marketing to the Latino population, brands have a big opportunity. But whatever they do, it has to be authentic.
Corporate Reputations Must Navigate Twin Threats of Consumer Pessimism and Hyperpartisanship
PRNEWS - November 22, 2023
Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.
ICON 2023 Q&A: Talking Crisis Communications With Amazon's Barbara Agrait
By John Elsasser
PRsay - November 27, 2023
With a career in law enforcement at the U.S. Department of Homeland Security, Barbara Agrait has navigated crises across the globe. Today, she is the senior PR manager of global media relations at Amazon. On Oct. 16, she shared her international perspective to students in a session titled "Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications."
5 steps to build an effective media list
By Lindsey Chastain
Axia Public Relations - November 26, 2023
Develop a strong media list that'll connect your company with the right journalists with these tips from an expert PR firm.
Who's your dream PR client?
By Daney Parker
PRmoment (UK) - November 23, 2023
If you could choose your dream client, one with lots of money to spend on PR obviously, which would it be? We asked around and these are the clients most deemed to be dreamy!
6 tips for navigating corporate communications in a complex world
By Julie Talenfeld
Agility PR Solutions - November 27, 2023
In today's rapidly changing and increasingly polarizing world, businesses face increasing pressure to engage with and comment on current events and social issues. This dynamic landscape makes corporate communications more challenging than ever.
Study: Communicators Are Walking Into An 'AI Issues Trap'
By Maja Pawinska Sims
PRovoke Media - November 23, 2023
New research from Golin London found that 97% of communications professionals are concerned about the impact of AI on reputation, issues and crisis management, but most feel unprepared.
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