Greetings! Your Thursday Daily PR Brief is here - November 30, 2023
Read some of today's best PR and Comms industry news clips:
Why PR Pros Don't Have to Worry About AI (Yet) (O'Dwyer's - November 29, 2023)
The 10 best PR stunts of 2023 (PRmoment (UK) - November 29, 2023)
How To Rehabilitate A Brand Suffering A Consumer Boycott (Forbes - November 30, 2023)
The case for a communications board seat (Axios - November 30, 2023)
The ethics of greenwashing: Young PR professionals' perspective (PR Daily - November 29, 2023)
The 4 habits of ineffective corporate communicators (Ragan - November 27, 2023)
Reading the Room: (When) Businesses Should Comment on Sensitive Issues (PRNEWS - November 30, 2023)
Want to Be a Great Leader? Start by Building Trust and Respect (Spin Sucks - November 30, 2023)
An important PR reality: By the time you pitch a news story, it's old news—7 things about PR I don't agree with (Agility PR Solutions - November 30, 2023)
The Risky Landscape of Public Statements: When Silence Isn't Golden (Crenshaw Communications - November 30, 2023)
Disinformation, The Destruction of Truth, & Combatting Harmful Narratives at Scale (PRovoke Media - November 27, 2023) [VIDEO]
New report: The State of Marketing and PR Leadership 2023 (Muck Rack - November 29, 2023)
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Summary Section:
Why PR Pros Don't Have to Worry About AI (Yet)
By Aaron Blank, Ray Rasmussen
O'Dwyer's - November 29, 2023
The summer of 2023 might as well have been nicknamed the "Summer of AI," with numerous AI product launches from tech giants and startups, bringing Generative AI closer to millions. But as the dust clears from the initial frenzy, what have we learned about AI's likely impact on the PR world? Are robots coming for every PR pro's job?
The 10 best PR stunts of 2023
PRmoment (UK) - November 29, 2023
You can't beat a great PR stunt for getting attention. Here is our selection of the top ten of 2023.
How To Rehabilitate A Brand Suffering A Consumer Boycott
By Forbes Agency Council
Forbes - November 30, 2023
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
The case for a communications board seat
By Eleanor Hawkins
Axios - November 30, 2023
The OpenAI saga not only highlights the need for strong communication — it highlights the need for strong communicators in the board room. As Axios' Dan Primack points out, "A lousy board of directors, or a nonexistent one (e.g., FTX, Twitter), creates the conditions for chaos."
The ethics of greenwashing: Young PR professionals' perspective
By Barbara "Basia" Stachurska
PR Daily - November 29, 2023
Sustainable, 100% organic, eco-friendly. Everywhere we turn, we're bombarded with green labels. As more people understand the urgency of being sustainably conscious, we try to take small steps to alleviate the impact we have on our planet. Sustainable has become a buzzword we eagerly look for on store shelves, in advertisements and on companies' websites or social media. But are all those companies telling the whole truth? Can we trust those labels and claims?
The 4 habits of ineffective corporate communicators
By Jim Ylisela
Ragan - November 27, 2023
Communicators had much to be thankful for this Thanksgiving. Lots of new tools and techniques. Growing respect from leaders. Wearing pajama bottoms on Zoom. Still, there are a few irritating comms practices that just won't go away. They are the bad habits we can't seem to kick. Why do we still do them? You know the answer.
Reading the Room: (When) Businesses Should Comment on Sensitive Issues
By Shahar Silbershatz
PRNEWS - November 30, 2023
In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
Want to Be a Great Leader? Start by Building Trust and Respect
By Ken Jacobs
Spin Sucks - November 30, 2023
You can’t assume you have trust and respect simply because you’re a leader. Ken Jacobs explores how to earn these valuable qualities.
An important PR reality: By the time you pitch a news story, it's old news—7 things about PR I don't agree with
By Arthur Solomon
Agility PR Solutions - November 30, 2023
During my long PR career, I was called a maverick because I often disagreed with my colleagues' widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan.
The Risky Landscape of Public Statements: When Silence Isn't Golden
By Dorothy Crenshaw
Crenshaw Communications - November 30, 2023
Lately businesses, academics and celebrities have been hit with public backlash over statements about news events. Have things gone too far?
Disinformation, The Destruction of Truth, & Combatting Harmful Narratives at Scale [VIDEO]
By Megan Miller
PRovoke Media - November 27, 2023
AnnaMaria DeSalva and Mark Listes discuss combatting disinformation and emerging technology options for agency leaders.
New report: The State of Marketing and PR Leadership 2023
Muck Rack - November 29, 2023
Muck Rack's State of Marketing and PR Leadership report reveals how top-ranking marketing and PR leaders view the industry, their priorities and their outlook for 2024.
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