Good Monday! Here's your Daily PR Brief - December 4, 2023
Read some of today's best PR and Comms industry news clips:
2024 Trends Advice for Comms Leaders (Mixing Board - December 4, 2023)
The Impact Of AI On Online Reputation Management (Forbes - December 4, 2023)
How Zack Teperman Has Innovated the PR Industry and Helped Celebs & Brands Scale Into the Millions (E! News - December 1, 2023)
You Get The Clients You Deserve (O'Dwyer's - December 4, 2023)
Exploring PR's ethical gray areas (PR Daily - December 4, 2023)
Landing a C-Suite Role: Q&A With CMOs Who Began in PR (PRNEWS - December 1, 2023)
How Sam Altman's communication approach helped get his job back (Axios - November 30, 2023)
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures (Agility PR Solutions - December 1, 2023)
Improving communication when significant situations occur (Influence (UK) - November 28, 2023)
From Views To Conversions: How To Leverage TikTok For Effective Lead Generation (Three Girls Media - November 27, 2023)
PR Firm Edelman Assisted Harvard with Comms Strategy Amid Backlash Over Israel-Hamas Messaging (The Harvard Crimson - December 3, 2023)
5 advantages humans will always have over AI (PR Daily - December 4, 2023)
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Summary Section:
2024 Trends Advice for Comms Leaders
Mixing Board - December 4, 2023
At October's Mixing Board (Live) conference in Austin, our community of comms and brand marketing experts broke into groups to dive deeper into eight big priorities that comms execs will face in 2024.
The Impact Of AI On Online Reputation Management
By Michael Eslamboli, Founder & CEO of Topco Marketing
Forbes - December 4, 2023
In an ever-changing digital landscape, whereby the noise of a single tweet can reverberate globally, online reputation management has become a strategic imperative for individuals and businesses alike. Online reputation management has transcended from reactive damage control to proactive cultivation and strategic engagement.
How Zack Teperman Has Innovated the PR Industry and Helped Celebs & Brands Scale Into the Millions
E! News - December 1, 2023
In the dynamic world of public relations beyond just the stars here in Hollywood, Zack Teperman has emerged as a trailblazer in formulating innovative strategies to build robust connections between people, brands and all types of individuals and their target audiences.
You Get The Clients You Deserve
By John O'Dwyer
O'Dwyer's - December 4, 2023
While the most pressing concern for a PR agency when starting up with a new client is meeting their expectations, the flip side should also be just as important––ironing out what the agency expects from the client in order to set up an effective partnership.
Exploring PR's ethical gray areas
By Grace Williams
PR Daily - December 4, 2023
Contrary to what spin doctor television portrayals may have you believe, strong ethics are a defining characteristic of any good PR person.
Landing a C-Suite Role: Q&A With CMOs Who Began in PR
By Kaylee Hultgren
PRNEWS - December 1, 2023
PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.
How Sam Altman's communication approach helped get his job back
By Eleanor Hawkins
Axios - November 30, 2023
By being very vocal and striking the right, balanced messaging, Altman salvaged the reputation of OpenAI and his own.
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
By Richard Carufel
Agility PR Solutions - December 1, 2023
Corporate social responsibility isn't what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.
Improving communication when significant situations occur
By Amanda Coleman
Influence (UK) - November 28, 2023
The publication of the report into the handling, and particularly the communication, by Lancashire Police in relation to Nicola Bulley provides important reminders for all communication and PR teams.
From Views To Conversions: How To Leverage TikTok For Effective Lead Generation
Three Girls Media - November 27, 2023
Discover how to effectively use TikTok as a lead generation tool and leverage its massive audience to generate high-quality leads for your business.
PR Firm Edelman Assisted Harvard with Comms Strategy Amid Backlash Over Israel-Hamas Messaging
By Miles J. Herszenhorn
The Harvard Crimson - December 3, 2023
Public relations giant Edelman advised senior University officials on communications strategy related to the Israel-Hamas war after Harvard’s initial response provoked a wave of backlash, according to a source familiar with the situation.
5 advantages humans will always have over AI
By Allison Carter
PR Daily - December 4, 2023
With all due respect to our robot overlords. If you're an artificial intelligence being and you're reading this, please leave, organic beings only.
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