Hello! Take a look at your Tuesday Daily PR Brief - December 5, 2023
Read some of today's best PR and Comms industry news clips:
Future Proofing Public Relations In The Age Of Digital Media (Forbes - December 5, 2023)
Exercises and reflections to start strong in 2024 (PR Daily - December 5, 2023)
Measuring PR's Value Despite Data Privacy Regulations (PRNEWS - December 4, 2023)
Mastering Executive Communications: Lessons from OpenAI (Spin Sucks - December 5, 2023)
The Power Of Brand: How To Evolve Customer Perception And Inspire New Thinking (Forbes - December 5, 2023)
11 data visualization styles that communicate complex and compelling stories—and 14 tips for using them (Agility PR Solutions - December 5, 2023)
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision (Axia Public Relations - December 5, 2023) [PODCAST]
Pitching to Actual Client Creates Best Real-world College Experience (Culpwrit - December 4, 2023)
Here's another hundred-million-dollar PE deal in the comms space (Sword and the Script - December 5, 2023)
How can you better communicate change in your organisation? (Media First (UK) - December 5, 2023)
PR fails and how to avoid them (Influence (UK) - December 6, 2023)
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Summary Section:
Future Proofing Public Relations In The Age Of Digital Media
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - December 5, 2023
When done well, public relations will emerge from the transformation taking place in the communications industry as a leader.
Exercises and reflections to start strong in 2024
By Mary Olson-Menzel, Founder and CEO of MVP Executive Development and Co-Founder of Spark Insight Coac
PR Daily - December 5, 2023
As the end of the year approaches, it's a good time to reflect on the past 12 months while also gearing up for a fresh start in January. Every December, we find ourselves scrambling to tie up loose ends and taking stock of learnings as we begin preparing to capitalize on the clean slate of the new year, with new goals and possibilities ahead.
Measuring PR's Value Despite Data Privacy Regulations
PRNEWS - December 4, 2023
More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.
Mastering Executive Communications: Lessons from OpenAI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 5, 2023
Explore key insights on executive communications with our in-depth analysis of the recent leadership transitions at OpenAI.
The Power Of Brand: How To Evolve Customer Perception And Inspire New Thinking
By Reid Carr, CEO & Executive Creative Director of Red Door Interactive
Forbes - December 5, 2023
Building and maintaining a brand is not a "set it and forget it" strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of customer perception to level up their brand in the marketplace.
11 data visualization styles that communicate complex and compelling stories—and 14 tips for using them
By Sarah Shaheen
Agility PR Solutions - December 5, 2023
Data is a crucial part of every business. Finding the value in data and presenting that to your target audience in an interactive way requires effort.
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision [PODCAST]
Axia Public Relations - December 5, 2023
In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.
Pitching to Actual Client Creates Best Real-world College Experience
By Jack Keich
Culpwrit - December 4, 2023
New business is the lifeblood of the public relations industry, and many professionals will tell you that there is nothing more exciting than winning.
Here's another hundred-million-dollar PE deal in the comms space
By Frank Strong
Sword and the Script - December 5, 2023
Twice in my career, I've worked for companies that acquired several software companies with the intent of merging them into one business or product. Both companies had plans that looked good to go on paper. One executed well on smaller earlier deals but failed to apply the lessons learned on larger deals later. In my opinion, the last deal the company closed tanked the company.
How can you better communicate change in your organisation?
By Adam Fisher
Media First (UK) - December 5, 2023
Communicating change effectively is crucial. It is essential for getting people on-side and gaining their buy-in. But while change is an inevitable part of working life, the communication around it can be tricky.
PR fails and how to avoid them
By Cheryl Morris
Influence (UK) - December 6, 2023
From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons.
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