Hello! Check out your Friday Daily PR Brief - December 8, 2023
Read some of today's best PR and Comms industry news clips:
13 Digital Resources Every CMO Should Follow (And Why) (Forbes - December 7, 2023)
Enjoy the Holiday Season (O'Dwyer's - December 7, 2023)
The Scoop: Why Pantone's Color of the Year yields great PR year after year (PR Daily - December 8, 2023)
Cover-ups Don't Work: PR Lessons From San Francisco's Clean-up (PRNEWS - December 8, 2023)
This Year, Consider Skipping the Holiday Cheer (PRsay - December 8, 2023)
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity (Agility PR Solutions - December 7, 2023)
Could your corporate culture provoke your next crisis? (CIPR Crisis Comms - December 7, 2023)
Tis the Season…for Informational Interviews (HMA Public Relations - December 7, 2023)
A Winning Strategy: The Interplay Between Content, PR, and SEO (Influence and Co - December 7, 2023)
79% of B2B Technology Companies Felt the Impact of the 2023 Economic Downturn; Marketing Teams Face Increased Pressure and High Expectations Based on Research Commissioned by 10Fold (10Fold - December 6, 2023)
ICCO World PR Report: ESG & AI Top Priorities For Comms Leaders (PRovoke Media (UK) - December 6, 2023)
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Summary Section:
13 Digital Resources Every CMO Should Follow (And Why)
By Forbes Communications Council
Forbes - December 7, 2023
To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers.
Enjoy the Holiday Season
By Robert Dilenschneider
O'Dwyer's - December 7, 2023
Christmas has always made December a festive month and is it even more so now that we observe Hanukkah and Kwanzaa then too. This year, the celebrations will extend through most of the month. Hanukkah begins at sundown on December 7 and lasts until sundown on the 15th. Kwanzaa begins, as always, on the day after Christmas and continues through January 1.
The Scoop: Why Pantone's Color of the Year yields great PR year after year
By Allison Carter
PR Daily - December 8, 2023
The color we'll all be wearing, painting our walls and vibing with in 2024 is apparently "Peach Fuzz." That's according to the Pantone Color Institute. Now in its 25th year, the institute chooses a hue every year — naturally from its own Pantone colors — that will set the tone for the year ahead.
Cover-ups Don't Work: PR Lessons From San Francisco's Clean-up
By Dustin Siggins
PRNEWS - December 8, 2023
Last month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city's failure to appeal to its core audience: its residents.
This Year, Consider Skipping the Holiday Cheer
By Stephanie Abraham
PRsay - December 8, 2023
As we head into December, many organizations have started moving into the holiday season, complete with decorations throughout the office, ugly sweater parties and forced joyful messages. For leaders, encouraging holiday spirit in the office is unnecessary. And this year, it might even be inappropriate. Your most important audience — your people — may not be in the mood.
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
By Richard Carufel
Agility PR Solutions - December 7, 2023
2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures.
Could your corporate culture provoke your next crisis?
By Katherine Sykes, Co-Chair Crisis Communications Network
CIPR Crisis Comms - December 7, 2023
The CIPR Crisis Communications Network brought together a stellar panel of experts to discuss toxic workplace culture and how to prevent them from becoming a crisis. The Network's Co-chair, Katherine Sykes, highlights some significant insights from the conversation.
Tis the Season…for Informational Interviews
By Abbie Fink
HMA Public Relations - December 7, 2023
It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.
A Winning Strategy: The Interplay Between Content, PR, and SEO
By Alyssa Patzius
Influence and Co - December 7, 2023
A combined content, SEO, and public relations strategy provides the highest ROI for brands, but it can be difficult to integrate them all. Start here.
79% of B2B Technology Companies Felt the Impact of the 2023 Economic Downturn; Marketing Teams Face Increased Pressure and High Expectations Based on Research Commissioned by 10Fold
10Fold - December 6, 2023
10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies for B2B Tech Companies in 2024.
ICCO World PR Report: ESG & AI Top Priorities For Comms Leaders
By Maja Pawinska Sims
PRovoke Media (UK) - December 6, 2023
The annual report of senior PR leaders and directors finds that AI is now a priority in terms of technology and future skills, and they remain optimistic about industry profitability in 2024.
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