Hi! Check out today's Daily PR Brief - December 12, 2023
Read some of today's best PR and Comms industry news clips:
PR Finally Has a Seat at the Table—Thanks to Better Measurement (PRNEWS - December 11, 2023)
AI's Place in Your PR Agency (O'Dwyer's - December 11, 2023) [VIDEO]
New social media features and updates to know this week (PR Daily - December 12, 2023)
PR and Comms Awards to Get the Recognition Your Team Deserves in 2024 (Cision Media Research - December 11, 2023)
5 Best Practices For Companies In The Age Of Social Media Activism (Forbes - December 11, 2023)
Reasons PRs should do pro bono work (PRmoment (UK) - December 11, 2023)
Human capital crisis: Failure to attract and retain talent poses more critical risks (Agility PR Solutions - December 12, 2023)
PR Roundup: Shifts in Venture Capital PR (Fischtank PR - December 11, 2023)
5 Common Themes of Concern for Businesses Today (Iliyana Stareva Blog - December 12, 2023)
Mastering the Art: What Makes a Good Presentation? (Media First (UK) - December 12, 2023)
AI in PR is moving pretty fast. If you don't prepare now, you could miss it. (Muck Rack - December 12, 2023)
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Summary Section:
PR Finally Has a Seat at the Table—Thanks to Better Measurement
By Laura Emanuel
PRNEWS - December 11, 2023
How PR pros can best measure campaigns to accurately reflect their work's value and how it contributes to business growth.
AI's Place in Your PR Agency [VIDEO]
By John O'Dwyer
O'Dwyer's - December 11, 2023
O'Dwyer's / Researchscape Dec. 5 webinar on AI's Place in PR lasted for about an hour and Zoom's AI features were a great help in prepping this write-up.
New social media features and updates to know this week
By Sherri Kolade
PR Daily - December 12, 2023
It’s another glorious Tuesday, PR pros. With just two more weeks until 2024, there’s a lot to celebrate this holiday season, especially in the social media space. Continue on to learn what’s the hap with these apps.
PR and Comms Awards to Get the Recognition Your Team Deserves in 2024
Cision Media Research - December 11, 2023
One of the biggest challenges faced by PR and communications professionals is proving the value they bring to their brand. Industry awards can play a pivotal role in proving that impact. These accolades provide a platform for nominees and winners to showcase their exceptional work, garner recognition from industry leaders and peers, and elevate their brand's reputation.
5 Best Practices For Companies In The Age Of Social Media Activism
By Leeza Hoyt
Forbes - December 11, 2023
By incorporating these best practices, you can contribute to meaningful discussions while minimizing the risks associated with the immediacy of social media activism.
Reasons PRs should do pro bono work
By Fiona Murray
PRmoment (UK) - December 11, 2023
Why pro bono? The simple answer is because you want to. Committing to pro bono is a choice you make alongside decisions like how much holiday to give, whether to award sabbaticals and how to carbon offset.
Human capital crisis: Failure to attract and retain talent poses more critical risks
By Richard Carufel
Agility PR Solutions - December 12, 2023
The talent war has been going on for some time now, and honest-to-goodness skilled, motivated and visionary prospects have become more and more precious. And as a new world of business takes shape, with a new skillset now in demand, the situation is only expected to become more challenging—to the point where the notion of "human capital" is becoming a business imperative that will expose deep risk if not met, new research from global professional services firm Aon finds.
PR Roundup: Shifts in Venture Capital PR
By Veronica Riga and Bianca Roque
Fischtank PR - December 11, 2023
A lot has been discussed regarding the state of venture capital – are there less deals than before? Is it harder for startups to get funded now? One thing that remains clear is that venture capital's role in the commercialization of innovative companies and technologies is as prevalent as ever, increasing the need for venture capital PR strategies to highlight firms' successful deal flow and industry authority.
5 Common Themes of Concern for Businesses Today
By Iliyana Stareva
Iliyana Stareva Blog - December 12, 2023
There are five common themes in business today: technology landscape, employee productivity, customer experience, enterprise automation and AI innovation.
Mastering the Art: What Makes a Good Presentation?
By Adam Fisher
Media First (UK) - December 12, 2023
Let's face it, most of us will need to give a presentation or speak in public at some point. As much as we may not like the idea of public speaking, we need to do it as part of our jobs. So, rather than worrying about it and trying to put it off, wouldn't it be better to focus instead on what makes a good presentation or speech?
AI in PR is moving pretty fast. If you don't prepare now, you could miss it.
By Gregory Galant
Muck Rack - December 12, 2023
We've put together a simple set of AI standards for PR and journalist professionals to reference when using AI in their workflows.
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