Check out Thursday's Daily PR Brief! - December 14, 2023
Read some of today's best PR and Comms industry news clips:
The cautionary tale of Sports Illustrated's alleged AI blunders (PR Daily - December 13, 2023)
The Art Of Collaboration: How CMOs Can Prioritize People, Purpose And Processes (Forbes - December 14, 2023)
U.S. communications firm BPI expands in Europe, rebrands as Bully Pulpit International (Axios - December 14, 2023)
Vivendi Mulls Spinning off Havas (O'Dwyer's - December 14, 2023)
On Mentorship: How to Respond to a Prospective Mentee (PRNEWS - December 13, 2023)
Remembering Mark Weiner (Institute for Public Relations - December 12, 2023)
Ten predictions for PR for 2024 (PRmoment (UK) - December 13, 2023)
AI In PR: Why We Should Be Both Optimistic And Cautious (Forbes - December 13, 2023)
PR For Your Startup – Is the Right Time Now? (Shay CPA - December 13, 2023)
2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros (PRGN - December 14, 2023)
2023 has been rough on old-timers—which offers valuable PR lessons (Agility PR Solutions - December 14, 2023)
frankly… Episode 34: Never Underestimate an Event Planner (Franco - December 13, 2023) [PODCAST]
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Summary Section:
The cautionary tale of Sports Illustrated's alleged AI blunders
By Sherri Kolade
PR Daily - December 13, 2023
Learn from their mistakes. Sports Illustrated is under fire for its reported use of AI, which ended badly. Futurism outed the legendary sports magazine for allegedly using AI-written articles masquerading behind AI-generated authors.
The Art Of Collaboration: How CMOs Can Prioritize People, Purpose And Processes
By Anthony Kennedy
Forbes - December 14, 2023
CMOs can bind and unify an organization, but there are critical elements to understand to ensure overall success.
U.S. communications firm BPI expands in Europe, rebrands as Bully Pulpit International
By Eleanor Hawkins
Axios - December 14, 2023
Bully Pulpit Interactive, the strategic communications agency with close ties to the Biden White House, has acquired European consulting firm BOLDT and will rebrand as Bully Pulpit International (BPI), Axios first learned.
Vivendi Mulls Spinning off Havas
By Kevin McCauley
O'Dwyer's - December 14, 2023
Vivendi is considering splitting itself into three separate units to boost the share price on the Paris Euronext market. The French firm believes its stock trades at a "significantly high conglomerate discount," which reduces the company's valuation and limits its "ability to carry out growth transactions for its subsidiaries."
On Mentorship: How to Respond to a Prospective Mentee
By Kaitlynn Cooney, Account Director at Brodeur Partners
PRNEWS - December 13, 2023
If a prospective mentee approaches you, here's how you can get the conversation going and gauge whether it's a good fit.
Remembering Mark Weiner
Institute for Public Relations - December 12, 2023
Mark will be deeply missed. He was an amazing leader, talented professional and caring individual. His significant contributions to IPR and the measurement commission will always be remembered. Sending deepest condolences to his family.
Ten predictions for PR for 2024
PRmoment (UK) - December 13, 2023
Are you looking forward to 2024? This year's PRmoment crystal ball feature includes plenty of AI predictions (unsurprisingly), but these are more positive than negative. More good news is that PR will be more confident about its value and will fight to get greater recognition.
AI In PR: Why We Should Be Both Optimistic And Cautious
By Heather Kelly, CEO of Next PR
Forbes - December 13, 2023
Here’s how you can get the most out of AI in PR, and some pitfalls to keep in mind.
PR For Your Startup – Is the Right Time Now?
By Akshay Shrimanker
Shay CPA - December 13, 2023
There are some general criteria a founder should consider when deciding whether it is time to engage in dedicated PR efforts.
2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros
By Gábor Jelinek
PRGN - December 14, 2023
2024 PR Predictions: PRGN leaders predict fundamental questions ahead for business and communications decision makers.
2023 has been rough on old-timers—which offers valuable PR lessons
By Arthur Solomon
Agility PR Solutions - December 14, 2023
With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are still treated as if they were written on indestructible granite, when they should have been smashed into pebbles decades ago.
frankly… Episode 34: Never Underestimate an Event Planner [PODCAST]
Franco - December 13, 2023
In this episode of frankly… Rachel and special guest host Franco CEO Tina Kozak chat with Fandangle Event Design founder and CEO Adrienne Nutter.
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