Take a look at Tuesday's Daily PR Brief - December 19, 2023

Read some of today's best PR and Comms industry news clips:
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present (PRNEWS - December 18, 2023)
20 Ways To Create Engaging Internal Newsletters (Forbes - December 18, 2023)
Think Like a Publisher (O'Dwyer's - December 18, 2023) [VIDEO]
Congratulations to the winners of the PR Daily and Media Relations Awards! (PR Daily - December 18, 2023)
Announcing the honorees of Ragan's 2023 Top Women in Communications awards (Ragan Communications - December 18, 2023)
2024 will be a game-changing year for PR, says Sourcecode's Giles Peddy (PRmoment (UK) - December 19, 2023)
How to reduce and manage employee turnover in your comms agency (Agility PR Solutions - December 18, 2023)
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI (Axia Public Relations - December 19, 2023) [PODCAST]
PR Lessons From The Biggest Failures of 2023 (Crenshaw Communications - December 19, 2023)
Could this interview have gone any worse? (Media First (UK) - December 19, 2023)
How to Craft a Powerful Video PR Campaign (Mention - December 18, 2023)
A quick look back at 18 PR statistics summarizing the profession in 2023 (Sword and the Script - December 19, 2023)
How to Create A PR Stunt That Gets Noticed (5WPR - December 19, 2023)
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Summary Section:
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
By Arthur Solomon
PRNEWS - December 18, 2023
As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
20 Ways To Create Engaging Internal Newsletters
By Forbes Communications Council
Forbes - December 18, 2023
An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments.
Think Like a Publisher [VIDEO]
By John O'Dwyer
O'Dwyer's - December 18, 2023
Content is a ubiquitous, catch-all term thrown around these days that makes most people roll their eyes because it conjures up an annoying influencer droning on about their life as a content creator.
Congratulations to the winners of the PR Daily and Media Relations Awards!
By Allison Carter
PR Daily - December 18, 2023
On Friday, hundreds of PR professionals gathered to celebrate the very best in the industry during the PR Daily and Media Relations Awards ceremony, held at the historic National Press Club in Washington, D.C. Winners of the awards ranged the gamut from campaigns tackling the most pressing social issues of the day to playful, attention-grabbing campaigns with huge celebrities.
Announcing the honorees of Ragan's 2023 Top Women in Communications awards
By Jess Zafarris
Ragan Communications - December 18, 2023
Ragan's Top Women in Communications awards recognizes the trailblazing achievements of the women who have raised the bar for the rest of the comms world through their work developing high-performance, relentlessly creative work across internal and external communications, HR, public relations and beyond.
2024 will be a game-changing year for PR, says Sourcecode's Giles Peddy
By Giles Peddy, Managing Director/Executive Vice President UK & Europe, Sourcecode Communications
PRmoment (UK) - December 19, 2023
This is not the time to remain in the shadows with your fingers crossed. This window of opportunity only comes around once every ten years or so. Recovery from economic slumps has been a slingshot for many new businesses and unprecedented leaps in technology.
How to reduce and manage employee turnover in your comms agency
By Natasha Thakkar
Agility PR Solutions - December 18, 2023
The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business.
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI [PODCAST]
Axia Public Relations - December 19, 2023
Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.
PR Lessons From The Biggest Failures of 2023
By Dorothy Crenshaw
Crenshaw Communications - December 19, 2023
As always, this year brought some truly spectacular "PR failures" by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there's something to be learned from each one.
Could this interview have gone any worse?
By Adam Fisher
Media First (UK) - December 19, 2023
We’ve just done our round-up of the best and worst interviews of the year. But there has since been an interview that has been so bad, we could not ignore it.
How to Craft a Powerful Video PR Campaign
By Ciara Byrne
Mention - December 18, 2023
Learn the art of crafting a compelling video PR campaign. Boost your brand's impact with expert strategies and tips in this guide.
A quick look back at 18 PR statistics summarizing the profession in 2023
By Frank Strong
Sword and the Script - December 19, 2023
At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me. I also link to the underlying source. If I wrote something substantive related to a statistic – I included a link to that too.
How to Create A PR Stunt That Gets Noticed
By Sean Begg Flint, Founder of Position Digital
5WPR - December 19, 2023
In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand's values and marketing goals is a high-wire act of creativity and strategy.
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