Hello! Enjoy your Wednesday Daily PR Brief - December 20, 2023
Read some of today's best PR and Comms industry news clips:
The stories that defined PR in 2023 (PR Daily - December 18, 2023)
What Google and Yahoo's new email standards mean for PR pros (Muck Rack - December 20, 2023)
Activision Blizzard's corporate affairs chief uses wartime communication strategies (Axios - December 16, 2023)
How Not to Speak in Public (O'Dwyer's - December 19, 2023)
PR Pros Share Their 2024 PR Industry Predictions (PRNEWS - December 20, 2023)
The Global Creativity Review for 2023 (PRmoment (UK) - December 19, 2023)
PR in 2024: 4 predictions for the transformative year ahead (Agility PR Solutions - December 20, 2023)
Link Building Outreach: How to Pitch Your Content for Backlinks (Influence and Co. - December 20, 2023)
Edelman Makes Raft Of Senior Appointments In EMEA & US (PRovoke Media (UK) - December 19, 2023)
Trans inclusivity is PR's chance to make a difference (Influence (UK) - December 20, 2023)
Generating Media Coverage Through Data (Everything PR News - December 19, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
The stories that defined PR in 2023
By Allison Carter
PR Daily - December 18, 2023
There are no easy years in PR, but even by the hectic standards of this field, 2023 was a doozy.
What Google and Yahoo's new email standards mean for PR pros
By Mike Schneider
Muck Rack - December 20, 2023
Starting in February 2024, Google and Yahoo will enforce a new set of requirements for email delivery. Here's what that means for PR pros.
Activision Blizzard's corporate affairs chief uses wartime communication strategies
By Eleanor Hawkins
Axios - December 16, 2023
When asked what she looks for in communications talent, Lulu Cheng Meservey says she likes the type of people who can carry a knife between their teeth.
How Not to Speak in Public
By Fraser Seitel
O'Dwyer's - December 19, 2023
The December House testimonies from the presidents of Harvard, MIT and the University of Pennsylvania underscores the importance of listening to your heart when faced with a reputation-ruining crisis, and not your lawyer.
PR Pros Share Their 2024 PR Industry Predictions
By Nicole Schuman
PRNEWS - December 20, 2023
As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.
The Global Creativity Review for 2023
By Ben Smith
PRmoment (UK) - December 19, 2023
All the best bits of PR creativity we've seen in 2023Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity we've seen this year.
PR in 2024: 4 predictions for the transformative year ahead
By John McCartney
Agility PR Solutions - December 20, 2023
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake. Mix in the rising popularity of independent journalism and multimedia, and it's clear that we're due for some major innovation in the new year.
Link Building Outreach: How to Pitch Your Content for Backlinks
By Alyssa Patzius
Influence and Co. - December 20, 2023
Building high-quality backlinks is one of the best things you can do to improve your website's SEO ranking and drive organic traffic. To do so effectively, though, it's imperative to have a reliable link building outreach strategy in place.
Edelman Makes Raft Of Senior Appointments In EMEA & US
By Maja Pawinska Sims
PRovoke Media (UK) - December 19, 2023
Edelman has made a raft of senior appointments on both sides of the Atlantic, promoting several leaders across Europe, the Middle East and Africa to new EMEA-wide positions, and naming a new US chief creative officer.
Trans inclusivity is PR's chance to make a difference
By Aby Hawker
Influence (UK) - December 20, 2023
New government guidance on schools' transgender policy has put the debate around trans rights firmly under the spotlight; now is the time for the PR industry to earn its seat at the table.
Generating Media Coverage Through Data
Everything PR News - December 19, 2023
Leveraging survey data to generate media coverage is a strategic way to not only share valuable insights but also position the brand as a thought leader in its industry.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.