Good day! Here's your Daily PR Brief - December 21, 2023

Read some of today's best PR and Comms industry news clips:
PR professionals' 2024 predictions (PR Daily - December 21, 2023)
19 Insights These Communications Professionals Wish They Had Known Earlier (Forbes - December 20, 2023)
Managing reputation on TikTok is key to staying on top of viral trends, crisis expert says (Axios - December 16, 2023)
PR's Top Pros Talk: Radina Russell (O'Dwyer's - December 20, 2023) [VIDEO]
Lessons Learned from 2023's Biggest PR Moments (PRNEWS - December 20, 2023)
Find Success With the C-Suite: Advice From an Executive Coach (Spin Sucks - December 21, 2023)
S&T Live Recap: For Communicators, AI Is a 'Force We Can't Ignore' (PRsay - December 18, 2023)
The next wave of creator marketing: Creators were brand marketers' top investment this year, and 9 in 10 brands will increase that spend in 2024 (Agility PR Solutions - December 21, 2023)
Mastering the Art of Humor in Public Speaking (Culpwrit - December 20, 2023)
How To Avoid a PR Pro's Naughty List (HMA Public Relations - December 20, 2023)
Is it time for charities to embrace TikTok? (PR Academy (UK) - December 20, 2023)
LinkedIn's AI Evolution: 7 Ways It's Transforming Professional Networking (Mention - December 21, 2023)
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Summary Section:
PR professionals' 2024 predictions
By Allison Carter
PR Daily - December 21, 2023
Here are a few safe bets for 2024: AI will continue to grow in importance. The U.S. election will be an absolute mess. And PR pros will handle it all with grace and style. Everything else that might happen in 2024? That's just a guess. But we've assembled some of the brightest minds in the PR industry to share their very best predictions for the year ahead.
19 Insights These Communications Professionals Wish They Had Known Earlier
By Forbes Communications Council
Forbes - December 20, 2023
New professionals must adapt to the needs of their organization and target audiences while staying abreast of key developments in their industry sectors.
Managing reputation on TikTok is key to staying on top of viral trends, crisis expert says
By Eleanor Hawkins
Axios - December 16, 2023
Misinformation can spread faster than facts, and corporate reputations are often at the mercy of social media algorithms. Crisis communication plans must be able to quickly address falsehoods and amplify positive viral moments.
PR's Top Pros Talk: Radina Russell [VIDEO]
By Steve Barnes
O'Dwyer's - December 20, 2023
Edelman's 2023 Future of Corporate Communications Study showed that the role of communications leaders in the business world is rapidly changing. "What we're now seeing is an environment where communications leaders are increasingly informing and advising the enterprise on strategy," Edelman's Radina Russell tells Doug Simon.
Lessons Learned from 2023's Biggest PR Moments
By Christine Reilly
PRNEWS - December 20, 2023
As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here's a look at the highlights from 2023 and the key lessons we’ve learned.
Find Success With the C-Suite: Advice From an Executive Coach
By Jill Hauwiller
Spin Sucks - December 21, 2023
I am not here to tell you it's time to rethink everything you know about working with executives because that's not true. However, I do have a few tips for communications pros to work more effectively with senior leaders based on my experience as an executive coach.
S&T Live Recap: For Communicators, AI Is a 'Force We Can't Ignore'
PRsay - December 18, 2023
In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures, the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.
The next wave of creator marketing: Creators were brand marketers' top investment this year, and 9 in 10 brands will increase that spend in 2024
By Richard Carufel
Agility PR Solutions - December 21, 2023
Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands' top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the entire marketing funnel, from awareness to consideration and conversion.
Mastering the Art of Humor in Public Speaking
By Jackie Edwards
Culpwrit - December 20, 2023
Injecting humor into public speaking is like a secret handshake — it instantly forges a bond with the audience, inviting them into your world with a shared chuckle. It's the spoonful of sugar that helps the message go down, dressing up hefty ideas in delightful wit so they stick around in the memory. And let's face it, a talk peppered with laughs is one that echoes in the mind's corridors, turning a moment into a cherished story.
How To Avoid a PR Pro's Naughty List
By Alison Bailin
HMA Public Relations - December 20, 2023
After sharing some tips to help avoid the media’s naughty list, Alison Bailin is here to share how to stay away from a PR Pro’s naughty list.
Is it time for charities to embrace TikTok?
By Richard Bailey
PR Academy (UK) - December 20, 2023
As the social media platform continues to grow at speed and engage a younger audience, Danny Richardson, External Communications Manager at Macmillan Cancer Support, argues it’s time for charities to ride the TikTok wave.
LinkedIn's AI Evolution: 7 Ways It's Transforming Professional Networking
By Matt Duffin
Mention - December 21, 2023
As the world's largest professional networking platform (with over a Billion users), LinkedIn recognized AI's immense potential early on and has evolved a sophisticated AI strategy over the past 5 years.
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