Hi! Take a look at Friday's Daily PR Brief - December 22, 2023
***Happy Holidays! The Daily PR Brief will return on 1/2/24***
Read some of today's best PR and Comms industry news clips:
Beyond the battlefield: rethinking the journalist-PR dynamic in modern media (Reuters Institute for the Study of Journalism - December 22, 2023)
Crisis communicators face blowback after disastrous college hearing (POLITICO - December 22, 2023)
The Pitch of My Life (O'Dwyer's - December 20, 2023)
By the numbers: What worries PR leaders most about the year ahead (PR Daily - December 21, 2023)
Comms Anonymous: Communicators share the lessons they've learned the hard way (Ragan Communications - December 21, 2023)
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions (PRNEWS - December 21, 2023)
Don't Miss These PR and Comms Conferences in 2024 (Cision Media Research - December 21, 2023)
4 Four Tips to Begin (or Amplify) Your Crisis Management Career (PRsay - December 22, 2023)
From Scarcity To Optimization: How We Can Plan For Success In 2024 (Forbes - December 22, 2023)
10 ways that sustainable packaging impacts brand success (Agility PR Solutions - December 22, 2023)
Communication Tools Tucked Away in an Old File (HMA Public Relations - December 21, 2023)
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Summary Section:
Beyond the battlefield: rethinking the journalist-PR dynamic in modern media
By Ton van der Ham
Reuters Institute for the Study of Journalism - December 22, 2023
Dutch investigative journalist Ton van der Ham muses on the increasingly strained relations between press and PRs – who wins in the end?
Crisis communicators face blowback after disastrous college hearing
POLITICO - December 22, 2023
The appearance of three elite university presidents on Capitol Hill this month to testify about campus antisemitism was a flamboyant debacle — prompting a national backlash and repercussions that forced at least one resignation and demands for more. In certain circles of Washington and New York, the conversation is turning toward a less visible dimension of the controversy: Who got paid to give advice on one of the most disastrous public relations moments in modern memory?
The Pitch of My Life
By Jeff Blumenfeld
O'Dwyer's - December 20, 2023
Over a rewarding 50-year career in public relations I've pitched everything from bowling to knitting, but the pitch I'll long remember is the one that recently saved my life after being diagnosed with chronic kidney disease in 2009.
By the numbers: What worries PR leaders most about the year ahead
By Allison Carter
PR Daily - December 21, 2023
America is at a political and cultural crossroads. While this statement has technically been true since at least 2016, many of the threads that have divided the nation seem set to come to a head in 2024.
Comms Anonymous: Communicators share the lessons they've learned the hard way
By Jess Zafarris
Ragan Communications - December 21, 2023
In the latest edition of Comms Anonymous, a series in which the Ragan and PR Daily teams collect advice via a Google Form, we asked communicators to tell us about something they learned in 2023 — specifically, the lessons that didn't come easy.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
By Jennifer Risi
PRNEWS - December 21, 2023
AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
Don't Miss These PR and Comms Conferences in 2024
Cision Media Research - December 21, 2023
We've curated a list of the top PR conferences and events in 2024 below for you to mark on your calendar and make the most of in the year ahead.
4 Four Tips to Begin (or Amplify) Your Crisis Management Career
By Aileen Izquierdo and Heather Radi-Bermudez
PRsay - December 22, 2023
By virtue of the job, PR professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it.
From Scarcity To Optimization: How We Can Plan For Success In 2024
By Callan Young, Chief Marketing Officer, ON24
Forbes - December 22, 2023
Let’s make 2024 the year we shift our mindsets away from scarcity and toward optimization. Here’s how we can do it.
10 ways that sustainable packaging impacts brand success
By Liam Bayford
Agility PR Solutions - December 22, 2023
Sustainable packaging not only addresses environmental concerns, but also significantly impacts a brand's success. This article explores the multifaceted role of sustainable packaging in shaping a brand's image and success.
Communication Tools Tucked Away in an Old File
By Abbie Fink
HMA Public Relations - December 21, 2023
After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips.
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