Happy 2024! Here's your first Daily PR Brief of the new year! - January 2, 2024

***Happy New Year!***
Read some of today's best PR and Comms industry news clips:
PR Firms Seek to Regain Financial Footing (O'Dwyer's - December 29, 2023)
6 questions with: Jessamyn Katz of Heyman Associates (PR Daily - December 22, 2023)
The CMO As A Chief Strategy Officer: Blending Marketing And Corporate Strategy (Forbes - December 26, 2023)
2023 social video analysis: Instagram Reels outperformed all other video content (Agility PR Solutions - January 2, 2024)
The ROI of LOL with Steve Cody | On Top of PR (Axia Public Relations - January 2, 2024) [PODCAST]
Going client-side (Babel Public Relations - January 2, 2024)
COP28 Recap - Fossil Fuels Dominate Headlines (FischTank PR - December 29, 2023)
frankly… Episode 35: The Wild Side of Communications (Franco - December 27, 2023) [PODCAST]
Five PR trends that will drive successful campaigns in 2024 (Influence (UK) - January 2, 2024)
It's Time For A New Definition Of Leadership (Forbes - December 27, 2023)
Will humans have to re-write AI's draft of history? 42 marketing and communications predictions for 2024 (Sword and the Script Media - December 26, 2023)
3 Key Roles AI Will Play in PR and Comms (Cision Media Research - December 29, 2023)
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Summary Section:
PR Firms Seek to Regain Financial Footing
By Kevin McCauley
O'Dwyer's - December 29, 2023
PR firms came off their "post-pandemic high" in 2023 as they were forced to cut staffs in the wake of a business slowdown, especially in the technology and financial sectors. Here are some of the PR highlights of 2023.
6 questions with: Jessamyn Katz of Heyman Associates
By Isis Simpson-Mersha
PR Daily - December 22, 2023
Katz has dedicated nearly two decades to the international executive search firm, which exclusively focuses on senior talent in the communications sector. Since 2019, Katz has been at the helm, driving the firm's strategy and day-to-day operations. Under her leadership, the firm has expanded its capabilities and client base, now encompassing senior roles in government relations, marketing, and investor relations. As Katz prepares to step into her new role, we thought it would be the perfect time to get her thoughts on the future of the communications industry.
The CMO As A Chief Strategy Officer: Blending Marketing And Corporate Strategy
By Kurt Uhlir, Keynote Speaker and Managing Partner at Ethereal Innovations
Forbes - December 26, 2023
As the corporate world shifts, so does the role of the CMO, becoming a critical nexus between market trends, customer insights and overarching business outcomes.
2023 social video analysis: Instagram Reels outperformed all other video content
By Richard Carufel
Agility PR Solutions - January 2, 2024
Social media video content has proven to be the best way for brands to reach today's younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5 percent) was devoted to social videos, up more than 15 percentage points during the last three years. Which platforms are leading the charge?
The ROI of LOL with Steve Cody | On Top of PR [PODCAST]
Axia Public Relations - January 2, 2024
Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.
Going client-side
By Jen Kelham
Babel Public Relations - January 2, 2024
In August last year, I was offered an opportunity to take a step away from ‘agency life’ and put on the hat of an ‘in-house’ communications manager. Having been at Babel for nearly 10 years – and without leaving – I was given the chance to go on ‘secondment’ for six months; a temporary contract to support the external communications and marketing teams at one of Babel’s longest-serving clients, BICS.
COP28 Recap - Fossil Fuels Dominate Headlines
By Veronica Riga
FischTank PR - December 29, 2023
COP28 took place in Dubai November 20 through December 12, where global heads and industry leaders converged to discuss climate change and ways in which the environment can be protected and preserved. While discussions around fossil fuels once again were most prevalent, there was plenty of news out of the summit worth keeping an eye on. Here are a few worth reading.
frankly… Episode 35: The Wild Side of Communications [PODCAST]
Franco - December 27, 2023
Detroit Zoo Director of Communications Jeff Sell discusses his career path and the ins and outs of the impactful work of zoo communications.
Five PR trends that will drive successful campaigns in 2024
By Holly Scott
Influence (UK) - January 2, 2024
As we look ahead to 2024, I've highlighted some of the biggest trends, approaches and methods that other agencies and professionals can adopt that will help increase awareness and visibility for brands online, amid the challenges above.
It's Time For A New Definition Of Leadership
By Merrie Spaeth
Forbes - December 27, 2023
Walter Isaacson recently published a biography of Elon Musk, and to no one's surprise, one of his observations is that Musk—like another of Isaacson's subjects, Apple co-founder Steve Jobs—builds a bubble around himself. This is hardly a new problem for leaders, but it does illustrate the need to talk about the definition of leadership. It's not success.
Will humans have to re-write AI's draft of history? 42 marketing and communications predictions for 2024
By Frank Strong
Sword and the Script Media - December 26, 2023
Most marketing and PR professionals have formed strong viewpoints on AI. That much was apparent as I compiled this year's list of marketing and communications predictions. Yet, it's also interesting to note there were quite a few that didn't mention AI at all.
3 Key Roles AI Will Play in PR and Comms
By Simon Reynolds
Cision Media Research - December 29, 2023
AI is evolving so quickly, it's hard to predict exactly what's around the corner. But one thing we do know is that the technology is going to create groundbreaking applications that transform how we work.
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