Good Tuesday! Your Daily PR Brief is here - January 9, 2024
Read some of today's best PR and Comms industry news clips:
For PR pros, changing landscape of journalism has altered everything from pitches to vital relationships (ROI-NJ - January 9, 2024)
Sharing A Customer Newsletter: 15 Big Benefits For Brands (Forbes - January 9, 2024)
PR's Top Pros Talk: Ben Finzel (O'Dwyer's - January 8, 2024) [VIDEO]
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers (PRNEWS - January 8, 2024)
Navigating the New Normal: Harnessing the Power of AI In PR (Spin Sucks - January 9, 2024)
If email isn't working, how do you contact journalists in 2024? (PRmoment (UK) - January 8, 2024)
8 ways to use virtual reality in PR campaigns—best practices and challenges (Agility PR Solutions - January 9, 2024)
The interview comment that made our tutor's 'jaw drop' (Media First (UK) - January 9, 2024)
PR predictions for 2024: 10 industry pros weigh in (Muck Rack - January 8, 2024)
2024 Forecast: Seven PR Trends That Will Matter This Year (PRovoke Media (UK) - January 8, 2024)
6 questions with: StreamWork's Meredith Bailey (PR Daily - January 8, 2024)
The golden PR rules to easing an impending client situation (Influence (UK) - January 9, 2024)
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Summary Section:
For PR pros, changing landscape of journalism has altered everything from pitches to vital relationships
By Brett Johnson
ROI-NJ - January 9, 2024
While dangling from one of Arizona’s rocky cliffs, Brian Hyland’s client placed his climbing gear into a locked setting to answer his buzzing cell phone. On the line was a Wall Street Journal reporter who wanted to talk about a product. In spite of the sheer drop beneath him, the vacationing company leader had been anticipating the call — and paused his ascent to go ahead with the interview. His client's willingness to go above — far above — and beyond that day earned Hyland, co-founder and CEO at Cricket Public Relations, a strong relationship with a reporter.
Sharing A Customer Newsletter: 15 Big Benefits For Brands
By Forbes Agency Council
Forbes - January 9, 2024
The power of a newsletter to reach and motivate audiences in the digital age can be potent if brands take the right approach to ideating, creating and distributing one.
PR's Top Pros Talk: Ben Finzel [VIDEO]
By Steve Barnes
O'Dwyer's - January 8, 2024
"We often hear from clients that they think PR professionals have some sort of magic wand, or we know where the silver bullets are," Ben Finzel, president of RENEWPR and founding principal of The Change Agencies, tells Doug Simon.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
By Clayton Durant and Samantha Fuss
PRNEWS - January 8, 2024
How should resources be allocated to drive reputation in an era where media placements are more challenging, and platforms like X are becoming increasingly volatile? The emerging answer is LinkedIn.
Navigating the New Normal: Harnessing the Power of AI In PR
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 9, 2024
It's no surprise there has been a rapid integration of AI in PR, and along with that, there are lots of opportunities (and risks) to consider.
If email isn't working, how do you contact journalists in 2024?
By Kenny Campbell, Co-Founder of Pepshop
PRmoment (UK) - January 8, 2024
As another year stumbles up to speed, let us tarry a moment to remember two groups of people close to our PR hearts who had it tough in 2023 - and are going to find it tougher in 2024: The first group is journalists, starved of resources and bent double by the demands of their paymasters; the second group is PRs selling-in stories to these desperate journos, and losing their minds as they try to get someone, anyone, to open an email or pick up a phone.
8 ways to use virtual reality in PR campaigns—best practices and challenges
By Titanic Wayne
Agility PR Solutions - January 9, 2024
In this dynamic arena, PR professionals are constantly seeking innovative ways to communicate with audiences and forge meaningful connections amidst the noise of information overload. This is where virtual reality (VR) comes into play as a groundbreaking technology reshaping the landscape of communication and consumer engagement.
The interview comment that made our tutor's 'jaw drop'
By Adam Fisher
Media First (UK) - January 9, 2024
It didn’t take long to get an early contender for the worst media interview of 2024. And in terms of fallout, it might take some beating.
PR predictions for 2024: 10 industry pros weigh in
Muck Rack - January 8, 2024
Muck Rack checked in with 10 PR professionals to hear their predictions for the public relations industry as we head into 2024.
2024 Forecast: Seven PR Trends That Will Matter This Year
By Arun Sudhaman
PRovoke Media (UK) - January 8, 2024
PRovoke Media's editors pick out the trends that they think will have particularly significant ramifications for communicators in 2024.
6 questions with: StreamWork's Meredith Bailey
By Isis Simpson-Mersha
PR Daily - January 8, 2024
Meredith Bailey, founder and CEO of Streamwork, has led product teams of tech giants like Google, YouTube, Warner Bros and Apple. We caught up with Bailey to her thoughts on the future of the communications industry.
The golden PR rules to easing an impending client situation
By Jess Alexander
Influence (UK) - January 9, 2024
When a worrying situation occurs, a comms professional's people management skills can help ease tensions and offer clients peace of mind.
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