Hello! Please enjoy today's Daily PR Brief - January 10, 2024

Read some of today's best PR and Comms industry news clips:
Momentology: 4 PR campaigns that have created lasting impressions in one moment (Agility PR Solutions - January 10, 2024)
Changing Content Consumption Trends And What They Mean For PR (Crenshaw Communications - January 10, 2024)
Best Practices For Internal Communications In Remote Work Environments (Forbes - January 9, 2024)
PR Requires In-Person Collaboration (O'Dwyer's - January 9, 2024)
How Neutrogena revisited an iconic moment and made a nostalgic splash (PR Daily - January 10, 2024)
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins (PRNEWS - January 9, 2024)
How Global Climate Change Messaging Shapes Public Perception (Institute for Public Relations - January 9, 2024)
My career in hindsight: Bienosa Ebite on the PRmoment Podcast (PRmoment (UK) - January 9, 2024) [PODCAST]
10 steps to choose the right keywords for SEO (Axia Public Relations - January 10, 2024)
Are you making it easy for your audience to consume your content? (Influence - January 2, 2024)
Edelman Promotes Kirsty Graham To US CEO (PRovoke Media - January 9, 2024)
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Summary Section:
Momentology: 4 PR campaigns that have created lasting impressions in one moment
By Rebecca Barnatt-Smith
Agility PR Solutions - January 10, 2024
Did you know that 7 in 10 PR professionals still struggle with creating content? As we enter a new year of PR in 2024, content campaigns will be the prime focus for the biggest brands on the market.
Changing Content Consumption Trends And What They Mean For PR
By Brian LaRue
Crenshaw Communications - January 10, 2024
The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it's not enough to be "on social," "into video," or "always on mobile."
Best Practices For Internal Communications In Remote Work Environments
By Abbi Whitaker
Forbes - January 9, 2024
In today's Zoom era, internal communications play a crucial role in maintaining organizational cohesion and employee engagement.
PR Requires In-Person Collaboration
By Sarah Tornatore
O'Dwyer's - January 9, 2024
As I approach four years post-graduation, I often find myself thinking about the screen-fatigued universe we now live in and how this shift in work-life format has affected not only my career trajectory, but also the communications industry, specifically public relations.
How Neutrogena revisited an iconic moment and made a nostalgic splash
By Sherri Kolade
PR Daily - January 10, 2024
The skincare company’s campaign invited influencers to recreate Jennifer Garner’s memorable commercial.
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
By Arthur Solomon
PRNEWS - January 9, 2024
Because of the major media's increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.
How Global Climate Change Messaging Shapes Public Perception
Institute for Public Relations - January 9, 2024
The Potential Energy Coalition examined global perspectives on climate change action and best messaging practices. An online survey of 57,968 respondents was conducted June 12 – August 28, 2023 across 23 countries with over 2,000 respondents per country.
My career in hindsight: Bienosa Ebite on the PRmoment Podcast [PODCAST]
PRmoment (UK) - January 9, 2024
On the show today, I'm chatting with one of my favourite people, the wonderful Bienosa Ebite. Bieneosa is head of communications and government affairs, inclusion & diversity at GSK.
10 steps to choose the right keywords for SEO
By Lindsey Chastain
Axia Public Relations - January 10, 2024
Finding the right keywords is crucial for effective search engine optimization (SEO) and driving traffic to your website. Doing keyword research properly takes time and effort, but the results are worth it. Use these ten steps to help find successful SEO keywords for your company's website.
Are you making it easy for your audience to consume your content?
By Trevor Young
Influence - January 2, 2024
Are you making it easy for your audience to consume your content? Or are you leaving money on the table by not appealing to your whole audience with the content you produce?
Edelman Promotes Kirsty Graham To US CEO
By Diana Marszalek
PRovoke Media - January 9, 2024
Edelman has promoted global practices and sectors president Kirsty Graham to US CEO. Starting February 1, Graham will oversee Edelman's largest operation, which has nearly 2,500 employees in 12 offices across the country.
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