Take a look at Thursday's Daily PR Brief - January 11, 2024
Read some of today's best PR and Comms industry news clips:
What Marketing And PR Agencies Need To Do Differently In 2024 To Succeed (Forbes - January 11, 2024)
Copycat PR campaigns are making brands forget their own audiences (The Drum - January 11, 2024)
Culture wars represent one of the biggest business risks in 2024 (Axios - January 11, 2024)
PR's Top Pros Talk: Megan Prock McGrath (O'Dwyer's - January 10, 2024) [VIDEO]
Explainer: How to Define an Audience (PRNEWS - January 10, 2024)
Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry (PRsay - January 11, 2024)
Distance Is Not a Barrier: How Marketing Empowers Remote Businesses (Spin Sucks - January 11, 2024)
10 link-building mistakes for your PR campaign to avoid in 2024 (Agility PR Solutions - January 11, 2024)
The weather outside is frightful, but this crisis comms response is delightful (Media First (UK) - January 11, 2024)
10 upcoming can't-miss events for PR pros in 2024 (Muck Rack - January 11, 2024)
Rebuilding Trust: Do events such as Davos have a reputation problem? (Influence - January 11, 2024)
Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch (JD Supra - January 10, 2024)
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Summary Section:
What Marketing And PR Agencies Need To Do Differently In 2024 To Succeed
By Dan Kahn
Forbes - January 11, 2024
Marketing and PR leaders are no strangers to change—and in 2024, they’ll need to embrace it more than ever.
Copycat PR campaigns are making brands forget their own audiences
By David White
The Drum - January 11, 2024
Connective3's David White calls out an increasingly popular dark art in the world of digital PR: copycat campaigns, with no relevance to a brand's customers.
Culture wars represent one of the biggest business risks in 2024
By Eleanor Hawkins
Axios - January 11, 2024
In this fraught election year, brands are more vulnerable to political attacks, which directly impact a company's reputation.
PR's Top Pros Talk: Megan Prock McGrath [VIDEO]
By Steve Barnes
O'Dwyer's - January 10, 2024
MacDougall Advisors managing director Megan Prock McGrath says that there are certain principles that communicators in the biotech space should keep in mind whether they are targeting investors or consumers.
Explainer: How to Define an Audience
By Nicole Schuman
PRNEWS - January 10, 2024
What is the definition of audience? An audience is a specific group of people or stakeholders who are most likely to support and engage with your brand, as well as be interested in a brand or organization's products or services.
Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry
By Ann Andrews Morris
PRsay - January 11, 2024
PRSA is now accepting entries for the 2024 Anvil Awards. This year marks the 80th anniversary of PRSA’s Anvil Awards, the pinnacle of recognition for outstanding achievements in public relations. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains.
Distance Is Not a Barrier: How Marketing Empowers Remote Businesses
By Katie Pierce
Spin Sucks - January 11, 2024
Remote businesses have become more than just a trend amidst an ever-changing world. They are now a transformative force reshaping industries across the globe, accelerated by technological advancements and global events.
10 link-building mistakes for your PR campaign to avoid in 2024
By Lesley Vos
Agility PR Solutions - January 11, 2024
Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques.
The weather outside is frightful, but this crisis comms response is delightful
By Adam Fisher
Media First (UK) - January 11, 2024
The start of 2024 has seen the UK hit by storms and floods. Hundreds of flood warnings have been in place across the country, people have been evacuated from their homes, and others have been left without power. But amid the chaos and heartbreak, there have been examples of how smartphone video can be a crucial crisis communication tool.
10 upcoming can't-miss events for PR pros in 2024
Muck Rack - January 11, 2024
Ready to level up your PR skills? We put together a list of the best PR and communications events to attend in 2024.
Rebuilding Trust: Do events such as Davos have a reputation problem?
By Helen Ellis
Influence - January 11, 2024
As the world's elites prepare to descend upon Davos, one comms specialist asks whether the global get-together is doing enough to prove its relevance.
Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch
JD Supra - January 10, 2024
If you want your thought leadership to be read, you've got to make sure it packs a particular 1–2–3 punch.
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