Happy Friday! Enjoy today's Daily PR Brief - January 19, 2024

Read some of today's best PR and Comms industry news clips:
By the numbers: This is how many pitches actually get responses (PR Daily - January 19, 2024)
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives (PRNEWS - January 18, 2024)
17 Best Practices For Agencies To Ensure Strong Client Retention (Forbes - January 19, 2024)
Communication firms invest in narrative building (Axios - January 18, 2024)
PR's Top Pros Talk: Shannon Moylan (O'Dwyer's - January 19, 2024) [VIDEO]
As Backlash Grows, Many Executives Remain Committed to DEI (PRsay - January 19, 2024)
Your January PR crisis round-up: Fujitsu, Boohoo and Boeing (PRmoment (UK) - January 17, 2024)
New academic study examines the future of trust in AI-generated news (Agility PR Solutions - January 18, 2024)
The Social Inbox: 5 Ways To Build Irresistible Email Campaigns Using Social Media Amplification (Mention - January 19, 2024)
Insights from CES 2024 – The World's Best Automotive Technology Show (Bianchi Public Relations - January 18, 2024)
Page: Geopolitics Emerges As Biggest Comms Risk In 2024 (PRovoke Media - January 18, 2024)
Ragan Leadership Council members share career lessons learned (Ragan Communications - January 19, 2024) [VIDEO]
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Summary Section:
By the numbers: This is how many pitches actually get responses
By Allison Carter
PR Daily - January 19, 2024
It's one of the most universal experiences in PR: You toil over a pitch, ensuring every detail is just right. It's customized for the journalist, it's pegged to a timely news event, it's sent at precisely the right moment. And you still hear crickets. It's frustrating, but you're far from alone.
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives
By Nicole Schuman
PRNEWS - January 18, 2024
This week's PR Roundup looks at what went wrong in a recent tech layoff, this year's findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications.
17 Best Practices For Agencies To Ensure Strong Client Retention
By Forbes Agency Council
Forbes - January 19, 2024
With today's brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns.
Communication firms invest in narrative building
By Eleanor Hawkins
Axios - January 18, 2024
The ability to develop content is a huge advantage in 2024 — and top firms are doubling down on these narrative-driven efforts. This could lead to an even murkier relationship between communications and marketing, which historically has overseen this domain.
PR's Top Pros Talk: Shannon Moylan [VIDEO]
By Steve Barnes
O'Dwyer's - January 19, 2024
According to imre SVP of public relations Shannon Moylan, healthcare communicators need to make sure that they are appealing to "all sides of the story."
As Backlash Grows, Many Executives Remain Committed to DEI
By PRSA Staff
PRsay - January 19, 2024
Even as backlash and legal challenges intensify against diversity-related initiatives, many employers have deepened their commitment to diversity, equity and inclusion programs, a report from the employment law firm Littler finds.
Your January PR crisis round-up: Fujitsu, Boohoo and Boeing
By Kate Hartley, Co-Founder of Polpeo
PRmoment (UK) - January 17, 2024
What a crisis-ridden start to the year. Fujitsu is (finally) facing its day of reckoning over the Post Office scandal; Boohoo is in hot water for mislabelling and misleading consumers; and Boeing's safety record is under scrutiny.
New academic study examines the future of trust in AI-generated news
By Richard Carufel
Agility PR Solutions - January 18, 2024
Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service. Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of irresponsible use. So if people are skeptical about AI's reliability for things like data safety and accurate product information, what are the chances they would trust it to reliably produce news stories?
The Social Inbox: 5 Ways To Build Irresistible Email Campaigns Using Social Media Amplification
By Rebecca Barnett-Smith
Mention - January 19, 2024
Want to boost your email marketing efforts ? Here are 5 ways to integrate social media and email marketing to create better campaigns.
Insights from CES 2024 – The World's Best Automotive Technology Show
By Jim Bianchi
Bianchi Public Relations - January 18, 2024
According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro, "The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry."
Page: Geopolitics Emerges As Biggest Comms Risk In 2024
By Zhao Lu
PRovoke Media - January 18, 2024
A new survey of comms leaders by Page identifies geopolitics as the primary risk to business for the year ahead, closely followed by concerns about polarization.
Ragan Leadership Council members share career lessons learned [VIDEO]
Ragan Communications - January 19, 2024
Ragan's Council Career Conversations, launched earlier this year as a part of Ragan's Communications Leadership Council, asks members of the council questions about their career paths and their takes on challenges they've encountered.
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