Hi! Check out Monday's Daily PR Brief - January 22, 2024
Read some of today's best PR and Comms industry news clips:
'Laughter is the sound of a consensus': Humor tips from a presidential speechwriter (PR Daily - January 22, 2024)
14 Tips New Professionals Should Know About How To Succeed In Comms (Forbes - January 22, 2024)
Communicator Spotlight: Leslie Cafferty of Booking Holdings (Axios - January 18, 2024)
PR's Top Pros Talk: Alex Ebanks (O'Dwyer's - January 22, 2024) [VIDEO]
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks (PRNEWS - January 19, 2024)
Good and Bad PR: Boohoo and snooker don't look too hot, but CMA, Apple and Meltwater are on fire (PRmoment (UK) - January 17, 2024)
The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust: innovation (Agility PR Solutions - January 22, 2024)
Another look at Snoop Dogg's masterful marketing head fake for Solo Stove (Axia Public Relations - January 21, 2024)
Leaving Your Job the Right Way (Culpwrit - January 22, 2024)
Essential Guide To Effective Communication Measurement For CMOs (Landis Communications - January 22, 2024)
Five ways to build mentally resilient teams (Influence (UK) - January 22, 2024)
Headliners: Jonathan Heit (PRovoke Media - January 19, 2024)
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Summary Section:
'Laughter is the sound of a consensus': Humor tips from a presidential speechwriter
By Adam Kiefaber
PR Daily - January 22, 2024
In today's changing corporate culture, the leaders we support have a communication problem. After the last few years of uncertainty – talk of recession, return to the office, or ramifications when speaking out about societal issues – our CEOs and leaders are having trouble finding the right words. Maybe a joke can help!
14 Tips New Professionals Should Know About How To Succeed In Comms
By Forbes Communications Council
Forbes - January 22, 2024
While it won’t extinguish all your first-day jitters, proper preparation is often the key to assuaging any doubts you may have about your current abilities.
Communicator Spotlight: Leslie Cafferty of Booking Holdings
By Eleanor Hawkins
Axios - January 18, 2024
As chief communications officer of Booking Holdings, Leslie Cafferty considers herself to be the voice of the company. Booking Holdings is the parent company of travel and leisure brands like Booking.com, Kayak, Priceline and OpenTable and reaches millions of travelers each year.
PR's Top Pros Talk: Alex Ebanks [VIDEO]
By Steve Barnes
O'Dwyer's - January 22, 2024
As the ESSENCE brand approaches its 55th birthday, ESSENCE Ventures VP of communications Alex Ebanks talks with Doug Simon about the important historical role the brand has played.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
By James Mawhinney, Founder and CEO of Media.com
PRNEWS - January 19, 2024
When a trending news story is continually being updated and expanded, even trusted media outlets can repeat bad information before properly vetting it. And the tragedy in the Middle East has only called attention to the vulnerabilities of social media platforms. They are easily exploited by those who profit or gain influence by spreading misinformation. How can we break this toxic cycle of distrust and degradation of credibility on social networks?
Good and Bad PR: Boohoo and snooker don't look too hot, but CMA, Apple and Meltwater are on fire
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - January 17, 2024
Well, we survived the made-up marketing event of Blue Monday. Whose clients ignored them and still did marketing activities around it anyway?
The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust: innovation
By Richard Carufel
Agility PR Solutions - January 22, 2024
Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant's analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core of their business relationships and engagements—the peace of mind to know their interactions (including transactions) are safe and secure, and to know they can rely on the brand using its power and influence to serve the greater good. But earning trust is only getting harder.
Another look at Snoop Dogg's masterful marketing head fake for Solo Stove
By Lindsey Chastain
Axia Public Relations - January 21, 2024
Learn how Snoop Dog did influencer marketing right and made waves for a company he partnered with by reading an analysis of his giving up smoke campaign.
Leaving Your Job the Right Way
By Ginny Clarke
Culpwrit - January 22, 2024
Have you ever felt like leaving your job with a mic-drop moment? Trust me, I’ve been there. But let’s face it, a dramatic exit might feel good for a moment, but it’s like eating too much candy – regret follows swiftly. Let’s talk about leaving your job the right way.
Essential Guide To Effective Communication Measurement For CMOs
By Anni Kosunen
Landis Communications - January 22, 2024
For CMOs, understanding the importance of effective communication measurement is vital. These few questions should help you.
Five ways to build mentally resilient teams
By Jenni Field
Influence (UK) - January 22, 2024
Building mental resilience is as important for teams as it is for individuals. It's often helpful to cultivate teams that are a close-knit band of people, with shared values and purpose. Anxiety is contagious, so being able to deal with anxiety collectively as a group is important. Here we explain our model, TEEAM, which describes the five elements of fostering and maintaining team resilience.
Headliners: Jonathan Heit
By Diana Marszalek
PRovoke Media - January 19, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Allison global CEO Jonathan Heit.
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