Greetings! Peruse today's Daily PR Brief - January 23, 2024

Read some of today's best PR and Comms industry news clips:
How Many Target Audiences is Optimal for a Media Placement? (PRNEWS - January 22, 2024)
How To Use Social Media For Customer Service (Forbes - January 23, 2024)
Kyte Baby under scrutiny for denying mom's remote work request while newborn was in NICU, CEO walks back 'terrible decision' (CNN - January 21, 2024)
Misinformation Becomes Top Global Risk (O'Dwyer's - January 19, 2024)
How Chevrolet amplified electric vehicle messaging among Black college students (PR Daily - January 22, 2024)
2024 Letter from the Chair of the IPR Board of Trustees (Institute for Public Relations - January 14, 2024)
PR has substantial impact on brand growth claims study (PRmoment (UK) - January 22, 2024)
How to use short-form video to maximize social media engagement (Axia Public Relations - January 23, 2024)
6 best practices for PR agencies to improve their invoicing processes (Agility PR Solutions - January 23, 2024)
Innocuous questions stump spokesperson (Media First (UK) - January 23, 2024)
Journalism predictions for 2024: 10 industry pros weigh in (Muck Rack - January 23, 2024)
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Summary Section:
How Many Target Audiences is Optimal for a Media Placement?
By Dustin Siggins
PRNEWS - January 22, 2024
Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.
How To Use Social Media For Customer Service
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes - January 23, 2024
Traditionally, customer service was confined to phone calls and emails. However, the advent of social media has shifted this paradigm. Platforms like Facebook and Instagram now serve as touchpoints for customer interactions. This shift is driven by the customer's desire for quick and convenient resolutions to their inquiries and complaints.
Kyte Baby under scrutiny for denying mom's remote work request while newborn was in NICU, CEO walks back 'terrible decision'
By Eva Rothenberg
CNN - January 21, 2024
The CEO of baby clothing company Kyte Baby has issued two apologies after denying a remote work request by an employee whose baby was admitted into a neonatal intensive care unit.
Misinformation Becomes Top Global Risk
By Jon Gingerich
O'Dwyer's - January 19, 2024
The latest report from the World Economic Forum now ranks misinformation and disinformation as the single most severe risk facing the world over the next two years.
How Chevrolet amplified electric vehicle messaging among Black college students
By Sherri Kolade
PR Daily - January 22, 2024
Chevrolet wanted to win over the car buyers of tomorrow and educate people about electric cars today. The car brand worked to win over young, Black consumers with its "Discover the Unexpected" (DTU) campaign. The 2022 campaign was built upon a popular 10-week fellowship for six journalism students and five marketing students from historically Black colleges and universities.
2024 Letter from the Chair of the IPR Board of Trustees
By Yanique Woodall
Institute for Public Relations - January 14, 2024
It is an honor to continue to serve as the IPR Chair, and I eagerly look forward to further advancing our industry and creating a lasting impact.
PR has substantial impact on brand growth claims study
By Richard Moss, Chief Executive of Good Relations
PRmoment (UK) - January 22, 2024
For some brands, growth seems almost effortless. Despite often spending proportionally less on advertising than their peers, brands like Apple, Monzo, Octopus and Brewdog manage to keep front of mind and keep growing.
How to use short-form video to maximize social media engagement
By Bre Chamley
Axia Public Relations - January 23, 2024
Short-form videos are taking over social media. YouTube and TikTok started this short-form video phenomenon, which soon expanded with Instagram Reels. Who knows what's next? Regardless, it's clear that short-form videos are here to stay and are as important as ever. It might be time to learn more about them!
6 best practices for PR agencies to improve their invoicing processes
By Jessica Perkins
Agility PR Solutions - January 23, 2024
PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.
Innocuous questions stump spokesperson
By Adam Fisher
Media First (UK) - January 23, 2024
The biggest fear delegates on our media training courses often have about interviews is being asked difficult questions they don’t know how to answer. It’s an understandable concern.
Journalism predictions for 2024: 10 industry pros weigh in
Muck Rack - January 23, 2024
As part of our annual tradition, Muck Rack checked in with a panel of journalists to make predictions for 2024. A few interesting trends emerged.
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