Good Thursday! Your Daily PR Brief is here - January 25, 2024
Read some of today's best PR and Comms industry news clips:
5 trends in 2024 from leaders at Strava, Fender and Real Chemistry (Muck Rack - January 24, 2024)
WPP to merge BCW and Hill & Knowlton to create comms giant (Axios - January 25, 2024)
Navigating a Volatile Future (O'Dwyer's - January 23, 2024)
15 Ways AI Helps Comms Teams Improve Their Marketing Efforts (Forbes - January 24, 2024)
IPR Announces Three New Directors of the IPR Commissions and Centers of Excellence (Institute for Public Relations - January 23, 2024)
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024 (Cision Media Research - January 24, 2024)
How technology is rebooting communications: Ashwani Singla, founding managing partner of Astrum Reputation Advisory on the PRmoment Podcast (PRmoment (UK) - January 22, 2024) [PODCAST]
'Pain Sponge': The New Hell of Being PR Chief (The Ankler - January 24, 2024)
Media Training for an Evolving News Landscape (PRGN - January 25, 2024) [PODCAST]
Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information for two-thirds of people globally (Agility PR Solutions - January 24, 2024)
How important are examples in media interviews? (Media First (UK) - January 25, 2024)
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Summary Section:
5 trends in 2024 from leaders at Strava, Fender and Real Chemistry
By Kristen Dunleavy
Muck Rack - January 24, 2024
To launch us into a new year, our CEO Greg Galant sat down with three industry leaders to discuss what's ahead for 2024. They shared takeaways from Muck Rack's latest State of Marketing and PR report and what they're seeing in the industry.
WPP to merge BCW and Hill & Knowlton to create comms giant
By Eleanor Hawkins
Axios - January 25, 2024
WPP on Thursday said it will merge BCW and Hill & Knowlton, as the advertising and communications company continues to consolidate its internal brands.
Navigating a Volatile Future
By Jimmy Centers, Marc Goldberg
O'Dwyer's - January 23, 2024
We're living in what promises to be the most volatile political year of our lifetime, a year that will have rolling and deep repercussions—from our kitchen tables to the bench of the U.S. Supreme Court and beyond. For companies that are in this tumultuous terrain, we have a simple message: Failure to anticipate and plan for challenges adjacent to societal divisions already roiling our nation is tantamount to business malpractice.
15 Ways AI Helps Comms Teams Improve Their Marketing Efforts
By Forbes Communications Council
Forbes - January 24, 2024
Companies have been looking for ways to harness generative AI tools to save time, reduce inefficiencies and increase their bottom line.
IPR Announces Three New Directors of the IPR Commissions and Centers of Excellence
Institute for Public Relations - January 23, 2024
The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers of Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees.
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Cision Media Research - January 24, 2024
Given the tremendous evolution of the industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and analytics-about the trends, tools, and tactics they believe will shape the year ahead for the PR and corporate communications industry.
How technology is rebooting communications: Ashwani Singla, founding managing partner of Astrum Reputation Advisory on the PRmoment Podcast [PODCAST]
PRmoment (UK) - January 22, 2024
On the show today, I'm chatting with Ashwani Singla, founding managing partner of Astrum - Reputation Advisory. Astrum is an Indian PR firm which specialises in reputation management and corporate communications.
'Pain Sponge': The New Hell of Being PR Chief
By Claire Atkinson
The Ankler - January 24, 2024
‘Last thanked, first blamed’: It’s shoot the messenger as flaks try to manage mercurial CEOs during entertainment’s most difficult era.
Media Training for an Evolving News Landscape [PODCAST]
By David Wills
PRGN - January 25, 2024
Media training is becoming ever more important amidst big shifts in the media landscape and the way newsrooms are adjusting to that.
Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information for two-thirds of people globally
By Richard Carufel
Agility PR Solutions - January 24, 2024
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media form—which encompasses a vast and diverse range of independent commentators, social media users, content creators, and online communities—is certainly not without its challenges, but according to new research from tobacco giant Philip Morris International, it has also created opportunities for established institutions by empowering individuals and citizen-led movements to drive change.
How important are examples in media interviews?
By Adam Fisher
Media First (UK) - January 25, 2024
Ever wondered just how important it is to have examples you can use in media interviews?
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