Please enjoy your Friday Daily PR Brief! - January 26, 2024
Read some of today's best PR and Comms industry news clips:
99 PR Problems? Make Sure Your Pitch Ain't One (Spin Sucks - January 25, 2024)
How To Create And Execute A Knock-Your-Socks-Off Data-Driven Thought Leadership Campaign (Forbes - January 25, 2024)
Stanley shows why it pays to listen to new audiences (PR Daily - January 24, 2024)
How Brands Are Turning to PR to Win the Impressions Game (Newsweek - January 26, 2024)
Boeing CEO embarks on "communications task" following Alaska Airlines incident (Axios - January 25, 2024)
The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine (PRNEWS - January 25, 2024)
How Influencer Relationships Strengthen Your Social Media Presence (5W PR - January 26, 2024)
PR Observations: Are PR firms like a box of chocolates? (PRmoment (UK) - January 24, 2024)
14 Expert Insights On B2B Campaigns Becoming More Like B2C (Forbes - January 26, 2024)
See Don't Tell: A 27-Year-Old Offers a Visual Lesson in HR and Reputation Management (CommPRO - January 25, 2024)
The ethics of earned media: Best practices for responsible PR (Agility PR Solutions - January 24, 2024)
Most popular freelance journalists in 2024 (Muck Rack - January 25, 2024)
Three Lessons In Social Media Marketing From "The Devil Wears Prada" (Three Girls Media, Inc. - January 24, 2024)
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Summary Section:
99 PR Problems? Make Sure Your Pitch Ain't One
By Louise Linehan, Senior Content Manager at BuzzSumo
Spin Sucks - January 25, 2024
You may have 99 problems, but a pitch shouldn't be one. Louise Linehan presents the most common PR problems when pitching and strategies to avoid them.
How To Create And Execute A Knock-Your-Socks-Off Data-Driven Thought Leadership Campaign
By Mike Neumeier, CEO at Arketi Group
Forbes - January 25, 2024
To make the most of your research and campaigns, use this four-step process to identify unique, one-of-a-kind trends that generate meaningful media engagement.
Stanley shows why it pays to listen to new audiences
By Sherri Kolade
PR Daily - January 24, 2024
How this century-old brand became a viral darling. You’ve probably already seen the fuss. The shopping craze that has customers clamoring and falling over (quite literally) for the red and bright pink Stanley tumblers on social media.
How Brands Are Turning to PR to Win the Impressions Game
By Nikki Carlson
Newsweek - January 26, 2024
In this guide, we'll explain why impressions matter in 2024 and provide examples of how brands turn to public relations (PR) to boost impressions in a crowded market.
Boeing CEO embarks on "communications task" following Alaska Airlines incident
By Eleanor Hawkins
Axios - January 25, 2024
Just five years after two crashes that killed nearly 350 people, Boeing is back in the news due to concerns over quality control.
The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine
By Kaylee Hultgren
PRNEWS - January 25, 2024
Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
How Influencer Relationships Strengthen Your Social Media Presence
5W PR - January 26, 2024
In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Influencers, individuals with a significant online following and the ability to influence purchasing decisions, play a pivotal role in connecting brands with their target audiences.
PR Observations: Are PR firms like a box of chocolates?
By David Quainton, Head of Communications at Emergn
PRmoment (UK) - January 24, 2024
"Hiring a PR agency is like a box of chocolates," director of comms Gump once told me. "You never know what you're gonna get.
14 Expert Insights On B2B Campaigns Becoming More Like B2C
By Forbes Agency Council
Forbes - January 26, 2024
Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers—or they may not.
See Don't Tell: A 27-Year-Old Offers a Visual Lesson in HR and Reputation Management
By Seth Arenstein
CommPRO - January 25, 2024
Accountability enjoyed a victory when Brittany Pietsch video recorded her firing from a tech firm at the hands of inept HR staff and an absent manager.
The ethics of earned media: Best practices for responsible PR
By Marian Domingo
Agility PR Solutions - January 24, 2024
Given the decline of traditional wisdom, the necessity for flexible and morally sound PR strategies is more significant than ever before. This article dives into the core of these issues.
Most popular freelance journalists in 2024
By Matt Albasi
Muck Rack - January 25, 2024
Freelance writers have always been an underpinning of the journalism industry. In today's era of media layoffs and shrinking staff, more and more journalists are making the switch. Many on this list cover topics like culture, food and travel, which paints a pretty idyllic picture of life as a freelancer.
Three Lessons In Social Media Marketing From "The Devil Wears Prada"
Three Girls Media, Inc. - January 24, 2024
Social media marketing lessons can be found anywhere you look, even in 18-year-old movies. Discover three marketing lessons from "The Devil Wears Prada."
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