Good Monday! Read your Daily PR Brief - January 29, 2024

Read some of today's best PR and Comms industry news clips:
4 Trends That Are Defining the New Era of PR (Entrepreneur - January 29, 2024)
Ten top tips for writing press releases that get noticed (PRmoment (UK) - January 24, 2024)
The Power Of Storytelling For Marketing Leaders (Forbes - January 29, 2024)
Airlines blame Boeing for reputational damage (Axios - January 25, 2024)
PR's Top Pros Talk: Doug Simon on PR's Prospects in an Election Year (O'Dwyer's - January 26, 2024) [VIDEO]
What you can learn from Wayfair's layoff communications (PR Daily - January 29, 2024)
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby (PRNEWS - January 25, 2024)
S&T Live Recap: To Project Executive Presence, Tell 'Your Own Specific Story' (PRsay - January 29, 2024)
Connecting with nano-influencers: The PR goldmine of 2024 (Agility PR Solutions - January 26, 2024)
Journalist PR responses under 3% for third straight quarter (Axia Public Relations - January 28, 2024)
Share of voice : What is it and you to increase yours (Mention - January 26, 2024)
Podcast: The Burson Merger – Is Bigger Better? (PRovoke Media - January 29, 2024) [PODCAST]
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Summary Section:
4 Trends That Are Defining the New Era of PR
By Sarah Evans
Entrepreneur - January 29, 2024
The landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly resonates with audiences. As we navigate this new era, several key trends are emerging that redefine the role and strategies of PR agencies. While the fundamentals of the practice remain relevant, the way the job is performed now teeters more on a balance of tech-powered and human-driven approaches.
Ten top tips for writing press releases that get noticed
By Daney Parker
PRmoment (UK) - January 24, 2024
Journalists are swamped with press releases and too often, the only action they take when they get them is to bin them! To make sure they read rather than delete yours, here are ten top ways to grab journos' attention.
The Power Of Storytelling For Marketing Leaders
By Victoria Zelefsky, Director of Brand and Communications for The Menkiti Group
Forbes - January 29, 2024
Whether your business is a small store or an international corporation, there are always incredible stories to tell if you are clued in enough to hear about them.
Airlines blame Boeing for reputational damage
By Eleanor Hawkins
Axios - January 25, 2024
Boeing's manufacturing issues have become PR nightmares for Alaska Airlines as well as its biggest customer, United Airlines, as they scramble to inspect their fleets and ease the minds of concerned fliers and shareholders. Both airlines are using public communication channels to put pressure on Boeing.
PR's Top Pros Talk: Doug Simon on PR's Prospects in an Election Year [VIDEO]
O'Dwyer's - January 26, 2024
"An election year can bring uncertainty," according to D S Simon Media CEO Doug Simon, "and that uncertainty might not be good for business or for clarity about your public relations plan."
What you can learn from Wayfair's layoff communications
By Sean Devlin
PR Daily - January 29, 2024
Wayfair cut jobs shortly after the CEO told employees to work harder. Here’s what stuck out.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
By Nicole Schuman
PRNEWS - January 25, 2024
We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.
S&T Live Recap: To Project Executive Presence, Tell 'Your Own Specific Story'
PRsay - January 29, 2024
Executive presence "is often more about how you're perceived than what you do," Rob Biesenbach said. "You look like you've got it together, like you know what you're talking about." Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live, PRSA's monthly livestream on LinkedIn on Jan. 25.
Connecting with nano-influencers: The PR goldmine of 2024
By Nahla Davies
Agility PR Solutions - January 26, 2024
There's a new influencer in town, and they're changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the everyday individuals who have managed to carve out a unique niche in the vast expanse of social media.
Journalist PR responses under 3% for third straight quarter
By Lindsey Chastain
Axia Public Relations - January 28, 2024
Learn why journalists are responding to less pitches than before with this breakdown from an expert public relations firm.
Share of voice : What is it and you to increase yours
By Lucas Carval
Mention - January 26, 2024
Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success. In this article, we will delve into the intricacies of share of voice, its components, measuring techniques, and strategies to increase it.
Podcast: The Burson Merger – Is Bigger Better? [PODCAST]
By Maja Pawinska Sims
PRovoke Media - January 29, 2024
PRovoke Media editors Arun Sudhaman and Maja Pawinska Sims discuss the creation of the world's biggest PR firm, as well as the recent Davos summit.
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