Hi! Take a look at Tuesday's Daily PR Brief - January 30, 2024
Read some of today's best PR and Comms industry news clips:
10 tips to maximize the impact of soft skills training for PR professionals (Agility PR Solutions - January 29, 2024)
The Evolution of Agency Billing: Are Hourly Rates Dead? (PRNEWS - January 25, 2024)
Navigating a Corporate Crisis In the Age of TikTok (Spin Sucks - January 30, 2024)
Data Tells the Crisis Story (O'Dwyer's - January 29, 2024)
How to apply '3D Leadership' in your work (PR Daily - January 30, 2024)
Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024 (Forbes - January 29, 2024)
Time is of the essence with Jason Mudd (Axia Public Relations - January 30, 2024) [PODCAST]
In Conversation with Professor Lucy Easthope (CIPR Crisis Comms Network - January 30, 2024)
Internships: 'Unpaid is Unfair' (Culpwrit - January 29, 2024)
Time For A Shift In Sustainability Comms After 'Damp Squib Davos' (PRovoke Media - January 29, 2024)
Survey says this is the top reason people unsubscribe from email marketing (Sword and the Script Media - January 30, 2024)
The 11 Best Branding Podcasts to Listen to in 2024 (Meltwater - January 25, 2024)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
10 tips to maximize the impact of soft skills training for PR professionals
By Brian Flores
Agility PR Solutions - January 29, 2024
PR professionals need technical—or "hard"—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or "soft"—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important for a career in PR.
The Evolution of Agency Billing: Are Hourly Rates Dead?
By Nicole Schuman
PRNEWS - January 25, 2024
PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.
Navigating a Corporate Crisis In the Age of TikTok
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 30, 2024
A shocking TikTok trend has employees posting their own layoff meetings, which has created a wake-up call for companies everywhere. TikTok is revolutionizing the employer/employee relationship, and employees are winning. Here is why you should put HR pros through consistent crisis training.
Data Tells the Crisis Story
By Maura Farrell, Patrick Kerley
O'Dwyer's - January 29, 2024
What's the secret to managing a reputational crisis? Having great instincts, communication skills and the ability to see around corners can help. Increasingly, however, it's also knowing how to harness the power of data and insights.
How to apply '3D Leadership' in your work
By Mary Olson-Menzel, with Dr. Mark Goulston
PR Daily - January 30, 2024
In the echelons of innovative and transformative leaders, few shine as brilliantly as Steve Jobs. Jobs, and a few others in this rarefied cohort, with their brilliance, their vision of a better future, and a powerful drive to push humanity forward, have etched their names in history. At the heart of their revolutionary impact lies what we like to call "3D Leadership."
Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024
By Danielle Wiley, Founder and CEO of Sway Group
Forbes - January 29, 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate marketing as a strategic influencer approach.
Time is of the essence with Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations - January 30, 2024
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries.
In Conversation with Professor Lucy Easthope
CIPR Crisis Comms Network - January 30, 2024
Professor Lucy Easthope, author of the book "When the Dust Settles" and an authority on disaster recovery, shares candid and sobering thoughts and advise on how to plan and prepare for disasters, as well as create the structures necessary to build resilience and support recovery afterwards.
Internships: 'Unpaid is Unfair'
Culpwrit - January 29, 2024
As the 2024 intern search season gets underway, the good news is most corporate and agency internships are now paid positions. Unfortunately, some organizations still attempt to recruit unpaid interns under the guise of providing “valuable experience.”
Time For A Shift In Sustainability Comms After 'Damp Squib Davos'
By Henry Kirby
PRovoke Media - January 29, 2024
Henry Kirby, head of ESG & sustainability at Woodrow, says the corporate conversation around sustainability need to mature fast this year.
Survey says this is the top reason people unsubscribe from email marketing
By Frank Strong
Sword and the Script Media - January 30, 2024
When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?” the top five answers from respondents tallied up as follows.
The 11 Best Branding Podcasts to Listen to in 2024
By TJ Kiely
Meltwater - January 25, 2024
Harnessing the many moving parts of branding is no simple feat. That's why you should enter the world of branding podcasts, where each episode is like a mini crash course in the art of branding. These audio gems are equal parts informing and entertaining, giving you an enjoyable experience as you take your brand to new heights.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.