Hello! Check out Friday's Daily PR Brief - February 2, 2024
Read some of today's best PR and Comms industry news clips:
What Communicators Can Learn From Gen Z's Influencer Playbook (PRNEWS - February 1, 2024)
In 2024, Focus On Executive Social Media Management Vs. Corporate (Forbes - February 2, 2024)
Big Tech CEOs survive congressional grilling (Axios - February 1, 2024)
PR's Top Pros Talk: Jamie Dowd (O'Dwyer's - February 1, 2024) [VIDEO]
The Scoop: Publicis pays $350 million for its role in marketing the opioid epidemic (PR Daily - February 2, 2024)
Leadership Perspectives on Artificial Intelligence (Institute for Public Relations - January 29, 2024)
How Communications Teams Differ Around the World (Cision Media Research - February 1, 2024)
How CRM insights inform PR strategies for improved communication (Agility PR Solutions - February 1, 2024)
Putting the Relationships Back in Public Relations (Axia Public Relations - February 1, 2024)
PR Masters Series Podcast, Episode #80 - John Iwata (CommPRO - January 25, 2024) [PODCAST]
Want to work in PR in the US? Here's 10 top tips (Influence (UK) - January 31, 2024)
Digital 2024 - An in-depth report analysis (Meltwater - January 31, 2024)
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Summary Section:
What Communicators Can Learn From Gen Z's Influencer Playbook
By Jennifer Daniel
PRNEWS - February 1, 2024
Our author explores what PR professionals can learn from of a pair of Gen Z influencers' approach to content creation and digital marketing.
In 2024, Focus On Executive Social Media Management Vs. Corporate
By Heather Kelly, CEO of Next PR
Forbes - February 2, 2024
While social absolutely should be a big part of your company's PR strategy, if your primary goal is to drive sales and revenue, putting all of your proverbial eggs into corporate social channels is the wrong strategy.
Big Tech CEOs survive congressional grilling
By Eleanor Hawkins
Axios - February 1, 2024
Some of tech's most powerful executives received a bipartisan grilling on Wednesday — and most of them fared reasonably well.
PR's Top Pros Talk: Jamie Dowd [VIDEO]
By Steve Barnes
O'Dwyer's - February 1, 2024
"I have a lot of optimism for what 2024 will bring us," Weber Shandwick North America health lead Jamie Dowd tells Doug Simon. "At Weber Shandwick Health we've had a significant year of growth for a variety of reasons across all of our major areas of business—product communications, corporate communications, public health and corporate health. And we really see the momentum continuing."
The Scoop: Publicis pays $350 million for its role in marketing the opioid epidemic
By Allison Carter
PR Daily - February 2, 2024
Publicis has settled a lawsuit for its role in pushing OxyContin to doctors — and, by extension, patients — for a whopping $350 million and agreed not to take on any other opioid clients, CNN reported. Plus: Mark Zuckerberg apologizes on Capitol Hill; AI tech allows for easy product placement in influencer vids.
Leadership Perspectives on Artificial Intelligence
Institute for Public Relations - January 29, 2024
Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ perspectives on the challenges and opportunities presented by AI.
How Communications Teams Differ Around the World
Cision Media Research - February 1, 2024
Data from the Global Comms Report illustrates how the media landscape can vary by region, in some cases significantly. For PR teams operating on a global scale, having an understanding of the dominant channels, preferred communication platforms, and media consumption habits worldwide is critical for creating effective, nuanced strategies.
How CRM insights inform PR strategies for improved communication
By Elizabeth Wilkens
Agility PR Solutions - February 1, 2024
Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer.
Putting the Relationships Back in Public Relations
By Jason Mudd
Axia Public Relations - February 1, 2024
See how direct messages are being utilized to connect to customers, why public relations pros must know about the products they promote, and more!
PR Masters Series Podcast, Episode #80 - John Iwata [PODCAST]
CommPRO - January 25, 2024
Jon Iwata is the Practice Leader of the Yale Program on Stakeholder Innovation and Management at Yale School of Management, where he is an Executive Fellow and Lecturer. The program, established in 2022, was founded based on the work Jon and his collaborators led exploring stakeholder capitalism's impact on leadership.
Want to work in PR in the US? Here's 10 top tips
By Terri McCollin
Influence (UK) - January 31, 2024
A British comms professional, living and working in America, offers her advice to others wanting to make a career leap across the pond.
Digital 2024 - An in-depth report analysis
By Simon Kemp
Meltwater - January 31, 2024
2024 has only just started, but it's already shaping up to be a bumper year for digital milestones. Our huge new Digital 2024 Global Overview Report – published in partnership between Meltwater and We Are Social – reveals a wealth of impressive headlines and trends.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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