Good Monday! Enjoy today's Daily PR Brief - February 5, 2024
Read some of today's best PR and Comms industry news clips:
Charting a course through PR trends in 2024: Setting sail for success (Agility PR Solutions - February 5, 2024)
Steal these ideas from winners of Ragan & PR Daily's Content Marketing Awards (PR Daily - February 5, 2024)
Mastering Corporate Communication In The Modern Age (Forbes - February 5, 2024)
Will AI-generated PR content dominate in 2024? (The Drum - February 5, 2024)
In Crisis, There's No Substitute for Preparedness (O'Dwyer's - January 31, 2024)
Communications Strategy: Three Fundamental Aspects to Building a Movement (PRNEWS - February 2, 2024)
3 Trends for Comms Pros to Watch 1 Month Into 2024 (PRsay - February 2, 2024)
Matt Neale, CEO of Golin, on the PRmoment Podcast (PRmoment (UK) - February 1, 2024)
Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders (Landis Communications - February 5, 2024)
What makes a good story? (Influence (UK) - January 31, 2024)
Companies Need To Decide: Is Equality Worth Defending? (PRovoke Media - February 2, 2024)
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Summary Section:
Charting a course through PR trends in 2024: Setting sail for success
By Julie Talenfeld
Agility PR Solutions - February 5, 2024
In the deep seas of public relations, it's not just about staying afloat; it's about catching the winds of change and navigating uncharted waters with finesse. As we embark on the new PR voyage of 2024, let's explore the trends that are reshaping the landscape.
Steal these ideas from winners of Ragan & PR Daily's Content Marketing Awards
By Allison Carter
PR Daily - February 5, 2024
As traditional media continues to decline, content marketing grows in importance for reaching new audiences. The winners of Ragan & PR Daily's Content Marketing Awards shine in many of these areas, including working with experts, creating innovative video series and reimagining the corporate blog. Read on to find practical, tactical ideas you can implement today from these winners of our 2023 Content Marketing Awards. And to find your name in our next article, enter this year's awards by Feb. 16.
Mastering Corporate Communication In The Modern Age
By Jules Herd, Managing Director of Five in a Boat
Forbes - February 5, 2024
In the world of corporate communications, 2023 marked a significant turning point, forcing corporations to reevaluate their approaches to managing corporate messaging.
Will AI-generated PR content dominate in 2024?
By Charlotte Hutchings
The Drum - February 5, 2024
Jaywing's Charlotte Hutchings looks at four PR trends for the year ahead – all culminating in the inevitable question: how will AI shake up the PR industry?
In Crisis, There's No Substitute for Preparedness
By Jeff Grappone
O'Dwyer's - January 31, 2024
When bad news happens—from litigation to worker injuries to cultural missteps—organizations too often struggle to keep the situation from spinning out of control. They lose valuable time deciding how to react before the wet cement of public opinion hardens. When they're finally ready to respond, the damage is already done—in some instances costing billions.
Communications Strategy: Three Fundamental Aspects to Building a Movement
By Kaylee Hultgren
PRNEWS - February 2, 2024
Lulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.
3 Trends for Comms Pros to Watch 1 Month Into 2024
By Nicole Gainer
PRsay - February 2, 2024
Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February.
Matt Neale, CEO of Golin, on the PRmoment Podcast
By Ben Smith
PRmoment (UK) - February 1, 2024
Welcome to the PRmoment Podcast.On the show today, we've got Matt Neale, Golin's global CEO. I first met Matt just after we launched PRmoment in around 2008 when he was co-CEO of Golin in London.Since then, Matt's moved to New York, been promoted goodness how many times and now runs Golin globally.
Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders
Landis Communications - February 5, 2024
Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape.
What makes a good story?
By Sarah Browning
Influence (UK) - January 31, 2024
We all know the power of a good story, but sometimes it can seem hard to know how to apply that knowledge to our workplace. In today's blog I'm sharing tips for how to use story techniques in any scenario.
Companies Need To Decide: Is Equality Worth Defending?
By Paul Holmes
PRovoke Media - February 2, 2024
Will companies abandon their commitment to diversity, equity and inclusion because they’re intimidated by a right-wing backlash that is not even thinly disguised racism?
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