Howdy! Your Tuesday Daily PR Brief is here - February 6, 2024
Read some of today's best PR and Comms industry news clips:
Eliminating noise increases PR outcomes. Here's how to do it. (PR Daily - February 5, 2024)
Jonathan Majors sentencing: Experts on star's PR 'failure' (Los Angeles Times - February 6, 2024)
The most buzzworthy CEOs in the Fortune 100 (Axios - February 1, 2024)
Retail Tech Stories to Tell in 2024 (O'Dwyer's - February 6, 2024)
Explainer: A Guide to Integrated Marketing Communications (PRNEWS - January 31, 2024)
Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell (PRsay - February 6, 2024)
The struggle for arts PRs to get coverage (PRmoment (UK) - January 30, 2024)
Tapping integrated communications for brand purpose: 6 strategies for authentic messaging (Agility PR Solutions - February 5, 2024)
Every company spokesperson can learn from this costly media mistake (Media First (UK) - February 6, 2024)
A short, simple and specific case for more content, not less (Sword and the Script Media - February 6, 2024)
"What Added Value Do We Get?": In-House Comms Leaders Respond To Burson Merger (PRovoke Media - February 2, 2024)
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Summary Section:
Eliminating noise increases PR outcomes. Here's how to do it.
By Sarah Mawji
PR Daily - February 5, 2024
Spreadsheets, presentations, and meetings are great, but that's not what keeps clients. Results do. In 2023, I put into motion an action plan that removed noise – the things clients didn't really care about — from my to-do list. It was a gamble, but the disappearance of these things contributed heavily to client happiness and gave me time to grow my agency's client base.
Jonathan Majors sentencing: Experts on star's PR 'failure'
By Greg Braxton
Los Angeles Times - February 6, 2024
From Jonathan Majors' disastrous ABC News interview to his new relationship, observers say poor PR moves will complicate the actor's comeback from a December assault conviction.
The most buzzworthy CEOs in the Fortune 100
By Eleanor Hawkins
Axios - February 1, 2024
There's a direct correlation between CEO visibility and corporate visibility — both of which can greatly influence business outcomes.
Retail Tech Stories to Tell in 2024
By John O'Dwyer
O'Dwyer's - February 6, 2024
Ketner Group Communications CEO and president Catherine Seeds shared her experience attending the National Retail Federation’s annual trade show Jan. 14-16 at New York City’s Jacob Javits Convention Center during an O’Dwyer’s webinar Feb. 1 moderated by Researchscape’s Tony Cheevers.
Explainer: A Guide to Integrated Marketing Communications
By Kayla Hannemann
PRNEWS - January 31, 2024
IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Because marketing communications is so complex, integrated marketing rarely occurs without strategic planning. The investment, however, is worth it.
Unleash Your Narrative Potential: 3 Ways to Find Great Stories to Tell
By Ann Wylie
PRsay - February 6, 2024
There has never been a better time to tell stories. In these days, when Google is testing a chatbot to write news, one way to continue to deliver high value to your clients and organization is to bring human intelligence to artificial intelligence. That means doing more human-interest writing, letting your personal voice shine through and telling more stories. So, how do you find stories to tell? Here are three ways.
The struggle for arts PRs to get coverage
By Emma Berge, Head of Press at Mobius Industries
PRmoment (UK) - January 30, 2024
In arts PR, the truism runs that when breaking news happens, culture coverage is always the first to be dropped. So it's hardly a surprise to anyone working in the industry that as papers get thinner and as local radio suffers from more and more cuts, the arts coverage is shrinking dramatically.
Tapping integrated communications for brand purpose: 6 strategies for authentic messaging
By Kelly Moser
Agility PR Solutions - February 5, 2024
Steve, a social media manager for a Martech company, handles three different platforms for his company: LinkedIn, X, and YouTube. He can easily handle these three platforms, but here's the problem: he's out of touch with the company's values and unclear on how the company wants to position itself. The result is a disconnected audience, which hinders the company's brand identity. If this sounds familiar, it's time to revamp your integrated communications for authentic brand messaging.
Every company spokesperson can learn from this costly media mistake
By Adam Fisher
Media First (UK) - February 6, 2024
Imagine you are the boss of a premium car company. And you are keen in your media interview to dispel the claim your vehicles are stolen more often than others. Probably the worst thing you could do in this situation is repeat the negative language used by the media.
A short, simple and specific case for more content, not less
By Frank Strong
Sword and the Script Media - February 6, 2024
Revving up the content engine takes some work. You are going to strike out. You are going to walk. But you’ll also wind up with a few home runs. That’s what people will remember.
"What Added Value Do We Get?": In-House Comms Leaders Respond To Burson Merger
PRovoke Media - February 2, 2024
Now that the initial dust is settling, we asked client-side communicators what they think of WPP's plan to merge BCW and Hill & Knowlton into a single entity, Burson, and the impact the move will have on their agency partnerships. They responded with confidence and trepidation.
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