Good day! Take a look at today's Daily PR Brief - February 7, 2024
Read some of today's best PR and Comms industry news clips:
What Are The Top PR Trends For 2024? (Forbes - February 7, 2024)
How to roll out authentic, meaningful comms during Black History Month (PR Daily - February 6, 2024)
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience (PRNEWS - February 7, 2024)
Pioneer John Harold Johnson (1918–2005) (Institute for Public Relations - February 4, 2024)
PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications (PRsay - February 7, 2024)
The Earned Media Model Has Changed: How Brand Leaders Can Work Smoothly With Influencers (Forbes - February 6, 2024)
Top video trends for businesses in 2024: How they use video, where they are seeing success, and how video will evolve in the year ahead (Agility PR Solutions - February 7, 2024)
What PR Teams Love Right Now: Valentine's Day Edition (Crenshaw Communications - February 6, 2024)
You've Got Mail: 10 Brands That Send Exemplary Email Newsletters (Influence and Co - February 7, 2024)
PR Still Lags at Omnicom (O'Dwyer's - February 7, 2024)
Headliners: Ruth Allchurch (PRovoke Media - February 2, 2024)
Creating space for Gen Z to 'ask everything' will strengthen your team. Here's how. (Ragan Communications - February 6, 2024)
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Summary Section:
What Are The Top PR Trends For 2024?
By Elizabeth Shea, EVP, Public Relations at REQ
Forbes - February 7, 2024
In 2024, PR professionals can expect another year where the industry evolves. AI-driven productivity, further consolidation among agencies and greater overlap with digital marketing will take place. The year will also require greater attention to purpose-driven messaging, particularly amid volatile international conflicts and the heightened political state of an election year. Through my many interactions with clients and communications peers, these are PR insights for 2024 that I am expecting to see bubble to the forefront of communications.
How to roll out authentic, meaningful comms during Black History Month
By Sean Devlin
PR Daily - February 6, 2024
February marks the beginning of Black History Month (BHM), and comms departments across the country will tell stories both internally and externally over the next few weeks that spotlight Black excellence. This content reflects how organizations align with the lived experiences of their Black employees, audiences and stakeholders— but smart communicators know that this work shouldn't stop when the calendar flips over to March. We spoke with content experts to learn about what makes a Black History Month campaign effective and lasting.
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience
By Nicole Schuman
PRNEWS - February 7, 2024
How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)?
Pioneer John Harold Johnson (1918–2005)
Institute for Public Relations - February 4, 2024
IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. John Harold Johnson was born on Jan. 19, 1918, in Arkansas City, Arkansas.
PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications
By John Elsasser
PRsay - February 7, 2024
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times, The Wall Street Journal, Time magazine, Sports Illustrated and National Geographic, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.
The Earned Media Model Has Changed: How Brand Leaders Can Work Smoothly With Influencers
By Dan Kahn
Forbes - February 6, 2024
More people than ever are out there who can spread the word about a company’s products or services. They’re just not sitting in traditional newsrooms.
Top video trends for businesses in 2024: How they use video, where they are seeing success, and how video will evolve in the year ahead
By Richard Carufel
Agility PR Solutions - February 7, 2024
New survey research from video editing platform Animoto shows the impact of video on today's businesses. The firm's 2024's Top Business Video Trends report details the ever-growing number of ways companies are using video, and although marketing leads the pack, the medium is effective in other company roles.
What PR Teams Love Right Now: Valentine's Day Edition
By Colleen O'Connor
Crenshaw Communications - February 6, 2024
With Valentine's Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it's a good moment to send some love to the tools that PR professionals value every day. They're not infatuations, but rather lasting relationships that make our work lives better.
You've Got Mail: 10 Brands That Send Exemplary Email Newsletters
By Caylin Willis
Influence and Co - February 7, 2024
Perfecting the email newsletter isn't easy. Here are 10 brands that do an exemplary job of sending comprehensive, engaging email newsletters.
PR Still Lags at Omnicom
By Kevin McCauley
O'Dwyer's - February 7, 2024
Omnicom's PR group posted another down quarter as organic revenues slipped 2.9 percent to $417M during Q4. The Ketchum, Marina Maher Communications, Portland, Porter Novelli and FleishmanHillard group declined 5.5 percent organically during Q3 and 0.2 percent for all of 2023.
Headliners: Ruth Allchurch
By Maja Pawinska Sims
PRovoke Media - February 2, 2024
In this conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Ruth Allchurch, who is joining Ketchum as its new UK CEO.
Creating space for Gen Z to 'ask everything' will strengthen your team. Here's how.
By Dave Heinzinger, President of Haymaker Group
Ragan Communications - February 6, 2024
Standards around feedback have shifted dramatically, and the concept of "keeping your head down" is frustratingly outdated for a generation that thrives on knowing exactly where they stand at all times.
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