Peruse your Thursday Daily PR Brief - February 8, 2024

Feb 08, 2024

Read some of today's best PR and Comms industry news clips:

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Summary Section:

Communication remains most wanted job skill on LinkedIn
By Eleanor Hawkins
Axios - February 8, 2024
Communication is the most in-demand job skill for the second year in a row, according to data gathered by LinkedIn.

2024 Will Challenge What We Think We Know—Literally
By Stephanie Bunnell, SVP of Marketing at Aki Technologies
Forbes Communications Council - February 8, 2024
In 2024, I predict that we will finally reach the tipping point at which marketers seek out the modern holy grail of customer understanding.

Communicators need to shed cameo role for the lead
By Diane Schwartz
PR Daily - February 7, 2024
In Ragan’s 2024 Communications Benchmark Report, communicators cite that the top reason they can’t be more strategic is because they are being pulled in too many directions, with tasks and requests that keep them from big-picture strategy. This answer has topped the other choices for the past six years of the Benchmark Report.

Mind the Gap: How to Leverage Resume Gaps for Future Success
By Heather Feimster, Communications Coordinator for Provenance Consulting
Spin Sucks - February 8, 2024
Resume gaps can, understandably, make people nervous. Heather Feimster has tips on how comms pros can keep their skills sharp during a work pause.

Ten top tips for using Instagram for brand PR
By Daney Parker
PRmoment (UK) - February 7, 2024
With 1.4 billion users projected in 2024, Instagram is one of the biggest social media platforms in the world. Here are ten top tips to help your brand connect with key audiences.

2024 trends in app marketing: Comms pros increase focus on more aggressive KPI targets in a more dynamic economic climate
By Richard Carufel
Agility PR Solutions - February 8, 2024
Mobile apps are key components of a comprehensive brand marketing strategy in today's smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff examines the app landscape in 2024, and how app marketing professionals are responding to today's challenges.

Making The Most Of Trade Show Media Opportunities
By Kim Mohr
Amendola Communications - February 8, 2024
Heading to ViVE 2024 in Los Angeles or HIMSS24 in Orlando? These industry trade shows present a great opportunity to establish relationships with journalists.

11 tips to craft engaging press release headlines
By Lindsey Chastain
Axia Public Relations - February 8, 2024
A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible.

Mobile World Congress Influencer Relations 2024 – Q&A
Babel Public Relations - February 8, 2024
We sat down with our Director, Paul Campbell, to get his thoughts on influencer relations ahead of Mobile World Congress 2024.

We bet we can show you how to avoid making this media interview gaffe
By Adam Fisher
Media First (UK) - February 8, 2024
“I was taken by surprise”. That’s the excuse offered by Rishi Sunak after he was widely criticised for making a “cruel” bet during a TV interview. But should someone who gives many media interviews really be caught so off-guard by a 'gotcha' moment? And what can other media spokespeople learn from it?

6 questions with Victoria Giardina from New York Post
By Jessica Lawlor
Muck Rack - February 6, 2024
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Victoria Giardina from New York Post. Read on to get to know Victoria a bit better.

Digital Walls: Boundaries in the Evolution of the Public Square [PODCAST]
Neville Hobson - February 7, 2024
In episode 384 of our For Immediate Release podcast, Shel Holtz and I consider the trend of people spending less time on the big open public social networks we're familiar with – the likes of Facebook, pre-X Twitter, WhatsApp, YouTube, TikTok, etc – opting instead for closed communities, hidden away from public scrutiny, on less-huge social networks or, at a pinch, private closed groups on those big networks.

Interpublic Posts 1.3% Q4 Growth
By Kevin McCauley
O'Dwyer's - February 8, 2024
Interpublic CEO Philippe Krakowsky reported Q4 total revenues rose 1.3 percent to $3B, while operating income soared 36.5 percent to $606.8M.

Burson Names Regional Leaders While H&K Global President Departs
By Diana Marszalek
PRovoke Media - February 7, 2024
Burson has named a regional leadership team that includes heads from BCW and H&K. Meanwhile, H&K global president Richard Millar is departing after 20 years.

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Peruse your Thursday Daily PR Brief - February 8, 2024

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