Hello! Check out today's Daily PR Brief - February 9, 2024

Read some of today's best PR and Comms industry news clips:
An Influencer Evolution, Starring the NFL (Taylor's Version) (PRNEWS - February 8, 2024)
Fostering the next generation of Black PR professionals: Meet Ariane Lovell, senior VP of earned media at Weber Shandwick (Muck Rack - February 8, 2024)
Communicator Spotlight: Katie Hill, senior vice president of communications for the NFL (Axios - February 8, 2024)
Career advice gems from the Top Women in Communications (PR Daily - February 8, 2024)
Digital Transformation: 12 Big Ways A CMO's Role Is Evolving (Forbes - February 9, 2024)
Good and Bad PR: We offer support to King Charles this week, but have no words for Rishi Sunak (PRmoment (UK) - February 7, 2024)
Digital Transformation: 12 Big Ways A CMO's Role Is Evolving (Forbes - February 9, 2024)
The Do's & Don'ts of Announcing a Leadership Change (Voxus PR - February 8, 2024)
Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers (Agility PR Solutions - February 9, 2024)
Our Data on Live Blogs, Engaged Time, Recirculation, and Traffic (Chartbeat Blog - February 9, 2024)
Thought Leadership: Why B2B Companies Keep Getting It Wrong (Forbes - February 9, 2024)
Super Bowls, Amazing Ads (O'Dwyer's - February 9, 2024)
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Summary Section:
An Influencer Evolution, Starring the NFL (Taylor's Version)
By Gillian Janicki and Logan Trautman
PRNEWS - February 8, 2024
In the dynamic world of marketing and brand promotion, the traditional approach to influencer partnerships is evolving. Conventional influencer relations strategy involves identifying and collaborating with influencers deeply rooted in a particular niche, such as food, travel or fashion. However, an alternative approach is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.
Fostering the next generation of Black PR professionals: Meet Ariane Lovell, senior VP of earned media at Weber Shandwick
Muck Rack - February 8, 2024
Ariane Lovell didn't plan to become a media relations professional. In fact, she studied anthropology in college. But as she started out on her professional journey, she realized the similarities between the two fields, and quickly developed a passion for building relationships and telling stories. Muck Rack caught up with Ariane to learn more about her journey into PR, her passion for the multicultural space and mentoring the next generation of communications professionals.
Communicator Spotlight: Katie Hill, senior vice president of communications for the NFL
By Eleanor Hawkins
Axios - February 8, 2024
As senior vice president of communications for the National Football League, Katie Hill helms the team that tells the story of America's favorite pastime.
Career advice gems from the Top Women in Communications
By Jon Minnick
PR Daily - February 8, 2024
In anticipation of this year's celebration, happening Feb. 29 in New York City, we offered honorees a chance to share either their best piece of advice for rising comms professionals or something they wished they'd known earlier in their career. Below are just a handful of what this year's class had to say.
Digital Transformation: 12 Big Ways A CMO's Role Is Evolving
By Forbes Agency Council
Forbes - February 9, 2024
Today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite.
Good and Bad PR: We offer support to King Charles this week, but have no words for Rishi Sunak
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 7, 2024
Here we go again then. Another week of PR hits and misses. Most of the stories I have found myself, some have been passed on to me, and a few I can't mention because they are just scurrilous industry rumours (always the best kind of DM).
Digital Transformation: 12 Big Ways A CMO's Role Is Evolving
By Expert Panel®
Forbes - February 9, 2024
Today’s CMO must possess digital expertise—not only to build strong brands and drive engagement, but also to leverage their unique position in the C-suite.
The Do's & Don'ts of Announcing a Leadership Change
By Riggs Mischke
Voxus PR - February 8, 2024
Leadership changes can be a massive undertaking and stressful period for any company. Internally, structures are changing, new philosophies and perspectives are being implemented and the direction of a company can shift. Stacked on top of that, leadership changes often need to be communicated on a very short timeline and given the sensitivities, the circle of people who are in the know is often small, which means less hands to help.
Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers
By Richard Carufel
Agility PR Solutions - February 9, 2024
As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale gen AI by redesigning processes, as well as how people experience work.
Our Data on Live Blogs, Engaged Time, Recirculation, and Traffic
By Jack Neary
Chartbeat Blog - February 9, 2024
Whether it's unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best format for quick and efficient updates is the live blog.
Thought Leadership: Why B2B Companies Keep Getting It Wrong
By Jessica Marie, Founder and CEO of Omnia Strategy Group
Forbes - February 9, 2024
Companies must embrace this challenge, adopting bold, visionary thinking to transform not just their business but the entire industry.
Super Bowls, Amazing Ads
By Ronn Torossian
O'Dwyer's - February 9, 2024
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones. Here are ten of the most amazing ads which became full-blown marketing sensations.
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