Happy new week! Here is your Monday Daily PR Brief - February 12, 2024
Read some of today's best PR and Comms industry news clips:
The best and worst PR moments from Super Bowl LVIII (PR Daily - February 12, 2024)
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world (The Hoffman Agency - February 9, 2024)
Young people more likely to buy brands backed by famous people (Axios - February 8, 2024)
Super Bowl Ads Score Big With Early Kickoff (PRNEWS - February 9, 2024)
What Does Instagram Hold For Brand Performance In 2024? (Forbes - February 9, 2024)
The future of PR freelancing: Experts, entrepreneurs and flexibly (PRmoment (UK) - February 7, 2024)
Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits (Agility PR Solutions - February 12, 2024)
6 ways to improve keyword research to boost SEO (Axia Public Relations - February 11, 2024)
Fostering the next generation of Black PR professionals: Meet Ariane Lovell, senior VP of earned media at Weber Shandwick (Muck Rack - February 8, 2024)
Should you demand a correction when a journalist prints an error? (Influence (UK) - February 12, 2024)
Newsjacking is an Effective Tool in your PR Toolkit (Landis Communications - February 12, 2024)
ITNTW: What UMG failed to recognise by calling 'time out' on TikTok (InsideOut Public Relations - February 11, 2024)
A Beginner's Guide to Implementing Social CRM for Better Customer Engagement (Mention - January 31, 2024)
Communication Trends: What Will Be Relevant In Latin America This Year? (Forbes - February 12, 2024)
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Summary Section:
The best and worst PR moments from Super Bowl LVIII
By Jess Zafarris
PR Daily - February 12, 2024
The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency - February 9, 2024
As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024.
Young people more likely to buy brands backed by famous people
By Eleanor Hawkins
Axios - February 8, 2024
Celebrities and influencers create a "coolness" halo effect with Gen Z and millennial consumers, according to a recent survey by YPulse, a youth research organization.
Super Bowl Ads Score Big With Early Kickoff
By Evan Nierman, Founder and CEO of Red Banyan
PRNEWS - February 9, 2024
Super Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game.
What Does Instagram Hold For Brand Performance In 2024?
By Alison Bringé, Chief Marketing Officer at Launchmetrics
Forbes - February 9, 2024
In the first half of 2023 alone, Instagram generated a staggering $16.9 billion in Media Impact Value (MIV) for fashion, lifestyle and beauty brands—making the app the most "media lucrative" channel for business performance. But, as the value grows, so does disruption.
The future of PR freelancing: Experts, entrepreneurs and flexibly
By Heather Yaxley
PRmoment (UK) - February 7, 2024
Growth in self-employment compensated for the loss of 'payroll' jobs after the global economic crash but was impacted by the pandemic and recent cost-of-living crisis. This shows how people flow into and out of periods of self-employment – from necessity if not choice.
Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits
By Richard Carufel
Agility PR Solutions - February 12, 2024
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that's loaded with marketing and PR treasure.
6 ways to improve keyword research to boost SEO
By Bre Chamley
Axia Public Relations - February 11, 2024
Without proper and intentional search engine optimization, your company's website won't reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips.
Fostering the next generation of Black PR professionals: Meet Ariane Lovell, senior VP of earned media at Weber Shandwick
By Vanessa Neurohr
Muck Rack - February 8, 2024
Ariane Lovell, senior vice president of earned media at Weber Shandwick, shares her passion for media relations and the importance of mentorship.
Should you demand a correction when a journalist prints an error?
By Cheryl Morris, Founder of Creative Word PR
Influence (UK) - February 12, 2024
It is your worst nightmare as a PR – you open the newspaper or log on to a media website to find that the amazing article you pitched for has an error, or worse still, you don't even know where the incorrect details have come from.
Newsjacking is an Effective Tool in your PR Toolkit
By Robin Carr
Landis Communications - February 12, 2024
Breaking news can dominate the airwaves and your news feed in the blink of an eye. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement.
ITNTW: What UMG failed to recognise by calling 'time out' on TikTok
By Victoria Guest
InsideOut Public Relations - February 11, 2024
Since the 2016 launch of popular social media app, TikTok, users have been freely able to film dance videos, create montages and film funny skits using sounds from their favourite artists. Recent contract changes between the app and Universal Music Group (UMG) has now tampered this feature.
A Beginner's Guide to Implementing Social CRM for Better Customer Engagement
By Martin Gessner
Mention - January 31, 2024
Social CRM (social customer relationship management) allow companies to engage better with their customers on social. Discover how to use it.
Communication Trends: What Will Be Relevant In Latin America This Year?
By Patrick O'Neill, Managing Partner of Sherlock Communications
Forbes - February 12, 2024
Communications strategies are witnessing a transformative shift, creating both challenges and opportunities for international businesses seeking success in the region.
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