Hi! Peruse your Tuesday Daily PR Brief - February 20, 2024
Read some of today's best PR and Comms industry news clips:
Unlocking the Essence of True Thought Leadership (Spin Sucks - February 20, 2024)
Rethinking Public Outreach Campaigns In An Era Of Low Trust (Forbes - February 20, 2024)
CSR Issues Must Impact Bottom Line (O'Dwyer's - February 16, 2024)
Government communicators think most Americans trust government info. The public disagrees. (PR Daily - February 20, 2024)
How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid (PRNEWS - February 16, 2024)
Insights Into the Role of Communicators at the U.S. Department of Defense (PRsay - February 16, 2024)
India – Where Diversity Meets Dynamic Growth (PRGN - February 19, 2024)
8 ways to improve your internal communications strategy in 2024 (Agility PR Solutions - February 15, 2024)
What the rise of Threads has taught us about emerging social media platforms (Axia Public Relations - February 18, 2024)
Headliners: Alex Aiken (PRovoke Media - February 16, 2024)
How would you handle this crisis? (Media First (UK) - February 20, 2024)
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Summary Section:
Unlocking the Essence of True Thought Leadership
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 20, 2024
Here is how dedicating time, showcasing expertise, and expressing unique perspectives can help executives build a successful thought leadership platform.
Rethinking Public Outreach Campaigns In An Era Of Low Trust
By Abbi Whitaker
Forbes - February 20, 2024
This new normal of low trust poses a significant problem for public outreach campaigns, which have previously relied heavily on using trusted, unbiased messengers from these institutions. However, the challenges posed by the persistent decline in trust for institutions also opens new opportunities for campaigns to create more compelling messaging and activations that more authentically reach increasingly diverse audiences.
CSR Issues Must Impact Bottom Line
By Steve Barnes
O'Dwyer's - February 16, 2024
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North.
Government communicators think most Americans trust government info. The public disagrees.
By Allison Carter
PR Daily - February 20, 2024
A new survey from Ragan Communications and the George Washington University College of Professional Studies reveals a huge gap in the perception of government comms.
How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid
By Tara Smith
PRNEWS - February 16, 2024
Outmaneuvering a competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Unfortunately, many companies don't play it well, instead defaulting to an ad-hoc, figure-it-out-as-they-go approach. There is a much better way.
Insights Into the Role of Communicators at the U.S. Department of Defense
By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill
PRsay - February 16, 2024
Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America's military.
India – Where Diversity Meets Dynamic Growth
By Sunil Puri
PRGN - February 19, 2024
As businesses globalize and PR practices undergo significant changes, companies in India face the issue of balancing local strategies while building a comprehensive global narrative. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.
8 ways to improve your internal communications strategy in 2024
By Brian Flores
Agility PR Solutions - February 15, 2024
The way a brand communicates internally has a big impact on everything from productivity to reputation and (yes!) external communications. So, getting it right is very important. Let's take a look at why successful brands have a big focus on internal communications and how you can improve internal communications for your own company.
What the rise of Threads has taught us about emerging social media platforms
By Jessica McNellis
Axia Public Relations - February 18, 2024
Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).
Headliners: Alex Aiken
By Diana Marszalek
PRovoke Media - February 16, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to UK government comms chief Alex Aiken who is taking up a new advisory role in the United Arab Emirates.
How would you handle this crisis?
By Adam Fisher
Media First (UK) - February 20, 2024
How would your organisation respond if a watchdog found “multiple instances of race discrimination” in the way it operated? That was the position Pontins found itself in after the Equality and Human Rights Commission (EHRC) concluded it had committed several breaches of the Equality Act.
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