Greetings! Wednesday's Daily PR Brief is here - February 21, 2024
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Read some of today's best PR and Comms industry news clips:
Less publicized but more interesting takeaways from 3 reports on marketing and PR (Sword and the Script Media - February 20, 2024)
The Future Of PR Is Flexible Work Options (Forbes - February 21, 2024)
Crafting empathy: Tips for effective layoff communications (Ragan - February 15, 2024)
7 Ways to Publicize Awards (Without Sounding Conceited) (PRNEWS - February 20, 2024)
Moss Kendrix: Revolutionizing Media Depiction of the Black Community (PRNEWS - February 20, 2024)
How Black Women are Impacted by Race-Based Hair Bias in the Workplace (Institute for Public Relations - February 20, 2024)
Control or crisis? How climate change will be decided by communications (Influence (UK) - February 19, 2024)
PR tactics to keep sports marketing clients from becoming part of political controversies (Agility PR Solutions - February 21, 2024)
Should Your Company Weigh In On Controversial Events? 13 Ways To Decide (Forbes - February 20, 2024)
Lessons from Ragan's Top Women in Communications Hall of Fame inductees (PR Daily - February 21, 2024)
'I Don't Care About Size': Burson's Leaders On Merger Challenges & Opportunities (PRovoke Media - February 19, 2024)
PR nightmares: 7 scandals from the Post Office to Open AI (Marketing / Beat (UK) - February 21, 2024)
Summary Section:
Less publicized but more interesting takeaways from 3 reports on marketing and PR
By Frank Strong
Sword and the Script Media - February 20, 2024
The vendor community that serves PR has published a handful of reports over the last few months. I've taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. As always there are links to the underlying resources for anyone interested.
The Future Of PR Is Flexible Work Options
By Leeza Hoyt
Forbes - February 21, 2024
Balance and flexibility are possible—indeed, necessary—in an industry that has historically been rife with burnout.
Crafting empathy: Tips for effective layoff communications
By Isis Simpson-Mersha
Ragan - February 15, 2024
Layoffs are undeniably a difficult experience for everyone involved. They go beyond just job loss, often causing financial strain and emotional turmoil. The impact resonates throughout the workplace, affecting the overall mood and relationships — for both the laid-off and the remaining employees.
7 Ways to Publicize Awards (Without Sounding Conceited)
By Veronica Zanellato Kido
PRNEWS - February 20, 2024
Although no one wants to come across as arrogant or braggy, it's perfectly acceptable to share the news of your awards and accolades. Apply these seven tactics to publicize your awards in an authentic and meaningful way.
Moss Kendrix: Revolutionizing Media Depiction of the Black Community
By Jared Meade
PRNEWS - February 20, 2024
Moss Kendrix, a pioneer in the field of public relations, played a significant role in transforming the portrayal of minorities, especially Black Americans, in the media over 75 years ago. His relentless efforts and innovative work revolutionized the depiction of the community, paving the way for improved representation in the media.
How Black Women are Impacted by Race-Based Hair Bias in the Workplace
Institute for Public Relations - February 20, 2024
Dove and LinkedIn studied how Black women in the U.S. experience discrimination during the hiring process and in the workplace for their hairstyles.
Control or crisis? How climate change will be decided by communications
By Mike Evans
Influence (UK) - February 19, 2024
What are the areas that PR professionals need to consider for their organisation if climate change is to remain about issues management and not crisis management?
PR tactics to keep sports marketing clients from becoming part of political controversies
By Arthur Solomon
Agility PR Solutions - February 21, 2024
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact, it's becoming more common.
Should Your Company Weigh In On Controversial Events? 13 Ways To Decide
By Forbes Communications Council
Forbes - February 20, 2024
13 communications professionals from Forbes Communications Council discuss some of the strategies business leaders can lean on when deciding whether to weigh in on certain events—internally or externally—or stay silent. The answer isn't always so cut and dry.
Lessons from Ragan's Top Women in Communications Hall of Fame inductees
PR Daily - February 21, 2024
Each year, we honor dozens of communicators, but only three join our Hall of Fame. The inductees into the 2024 Top Women in Communications Hall of Fame aren't just professionals, but forces of influence that fundamentally uplift the way we interact with and uplift one another. Their extensive experience and unrivaled expertise set them apart as champions to be emulated.
'I Don't Care About Size': Burson's Leaders On Merger Challenges & Opportunities
By Arun Sudhaman
PRovoke Media - February 19, 2024
Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva sit down with PRovoke Media to talk through change management challenges, benefits of scale and "the opportunity of a lifetime."
PR nightmares: 7 scandals from the Post Office to Open AI
By Scarlett Sherriff
Marketing / Beat (UK) - February 21, 2024
Marketing Beat takes a look at the Post Office and other recent PR scandals that threaten to seriously damage big brands.
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